Public Relations Council

The Public Relations Council

How to join

6 great reasons to become a Public Relations Council member

1. Specialised career pathways; from entry level to leadership roles.
2. Exclusive access to events from the commercial creativity community.
3. Shared learnings via our extensive member network.
4. Industry, regulatory and legal advice.
5. PR-specific initiatives to champion brilliant careers and best practice.
6. Significant discounts on professional development, events and award entries.

Annalise BrownAbout The PRC

“Welcome to The Public Relations Council.  We play an important role in representing the interests of consumer PR agencies and the specific issues facing industry professionals today along with a passion for raising industry standards through professional development, career pathways, events, networking and mentoring programs.

Initiatives such as salary benchmarking, PR-led award categories, cross-discipline mentoring and open committee forums are some of the ways the PRC is tackling key industry issues in our ever-changing communications landscape, giving your members exclusive access to tailored training and a voice in formulating activities that propel our industry, and best practice, forward. We’d love you to join us in our pursuit of a vibrant business future.”

- Annalise Brown, PRC Chair, Founder & CEO Hidden Characters.


Annual activities

Every year we convene and host a series of events that aim to enhance our industry’s knowledge and skills set of PR professionals; whether entry level, intermediate or advanced.

PRC members enjoy significant discounts across the following activities;

  • Breakfast Forums: From strategy, creativity, measurement and evaluation to agency finance, collaboration and insights from award-winning international case studies.
  • A Conversation With: Intimate Q&A sessions with key media figures. Speakers have included Jules Lund (Tr|be), Prue MacSween and Sara Flanagan (IMG).
  • Client Advisory Board: Direct access to leading CMOs who provide insight into where PR sits in their business today and how it can evolve.
  • What’s keeping you up at night? Exclusive lunch series for agency heads with one-on-one access to industry luminaries and thought leaders. Steve Vamos (Telstra board) and Michael Cannings (M&C Saatchi) recently featured.
  • Open Committee meetings: Senior agency leaders are invited to bi-annual meetings to ensure a voice at the table and to help steer the direction of the group.
  • 7 Minute Mentoring: The industry’s rising stars gain one-on-one guidance from not just one, but a room full of advertising, PR and marketing leaders.
  • Salary Survey: Exclusive access to The Communications Council’s annual Salary Survey for participating members, covering  more than 90 positions in the marketing communications industry.

Professional Development for PR people: Our members have access to a suite of professional development programmes at exclusive rates; over 30 courses presented by industry leaders across all areas of communications from Australia and around the world. Here are just a few:

  • Entry: IPA Foundation Certificate, AdSchool Core Strategic Planning Skills
  • Intermediate: IPA Commercial Certificate, AdSchool Social Media Strategy
  • Advanced: IPA Effectiveness Test, IPA Residentials; Campaign Planning, Business & Agency Leadership, Strategic Planning

Download flyer version  |  Find courses  |  Find events Calculate your membership rate


The Committee

  • Annalise Brown, Chair (Hidden Characters)
  • Fern Canning-Brook (Edelman)
  • Grant Titmus (The Red Agency)
  • Jess Nunns (Cassette)
  • Sarah Gale (AMPR)
  • Tiffany Farrington (The Social Diary)