Commercial Producers Council

The Commercial Producers Council

The Commercial Producers Council

In 2011 the member-based Commercial Producers Council (CPC) was formed with the aim of standardising business practices, developing industry positions on issues, supporting members and partnering The Communications Council (TCC) to champion creativity across all facets of commercial production.

CPC members continue to deliver an increasingly rich and diverse range of expertise across commercial and post production, editing, music, animation and technology advancements, amongst others.

Whether applied to film, video and or digital, the advertising industry also depends on our members for exclusive access to world-class directors, state-of-the-art equipment, sophisticated thinking and innovative, bespoke products and services for groundbreaking technical and production needs.

Karen Bryson

Karen Bryson
CPC Co-Chair,
Executive Producer, FINCH

Lucas Jenner

Lucas Jenner
CPC Co-Chair,
Executive Producer, Rabbit


Our members

CPC members

Latest News

Commercial production industry guidelines released

commercial production industry guidelinesThe CPC has just released its guidelines manual, a best practice industry guide for its members. It covers quoting and bidding, production agreements, road safety, visa applications, confidentiality agreements and more.

The manual also contains two templates; the Standard Production Agreement and the Confidentiality Agreement.

Request free copy


Commercial & Content Directing Mentorships awarded to eight recipients

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients, at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries.

Member Benefits

  • Industry consultation and resolution, including quarterly committee meetings with legal counsel frequently in attendance.
  • Access to guidance services and resources, including a range of industry templates for production-related negotiations and protocols.
  • Discounted legal services from industry specialists, DVM Law.
  • Significant discounts for industry events and AWARD award entries.
  • Invitation to join the CPC’s exclusive mentoring programme, in partnership with Screen Australia and the Australian Directors Guild. See below for more on the programme.

How to join

CPC’s commitment to diversity

In the past year the CPC has partnered with Screen Australia and the Australian Directors Guild (ADG) to offer commercial and content directing mentorships to female directors in its quest to drive diversity across commercial creativity, which the CPC considers critical to the development of distinctive, relevant and compelling ideas for business.

Funded by Screen Australia’s Gender Matters: Brilliant Careers initiative, the Commercial & Content Directing Mentorship pairs emerging female directors with commercial production companies to gain an insight into life as a director in the commercial and advertising industry.

At its core, Gender Matters is an unashamed express lane for women in an industry where just 16% of directors of Australian feature films between 1970 and 2014 were female.

Applicants were required to have an elementary level of skill and experience as a director, providing a two-minute show reel, a piece-to-camera pitch and a reference from a screen industry practitioner.

For the second year running the CPC is partnering with the ADG to mentor female directors looking to take the next step in their commercial directing careers.

Production companies participating in the program in 2018 are FINCH, Goodoil, Photoplay, Scoundrel (all NSW), The Otto Empire, The Sweet Shop (both VIC) , Beautiful Films (WA) and Taxi Films (QLD)

The CPC is committed to its investment in diversity and looks forward to seeing more young female directs receive representation every year.
For more information on how you can become involved in the mentoring programme, contact Lucia Elliott