Commercial Producers Council

The Commercial Producers Council

The Commercial Producers Council (CPC)

The CPC champions industry standards aimed at creating the best possible business environment for our members to operate in. Our focus for 2019 includes the ongoing drive for transparency across in-house production quoting and bidding, fair and timely payment terms, insurance wrap management, visa processing consultation and our mentoring of talented young female directors to help address gender imbalance at an embryonic level within our industry. We look forward to working closely with you in the coming year.

Karen Bryson

Karen Bryson
CPC Co-Chair,
Executive Producer, FINCH

Lucas Jenner

Lucas Jenner
CPC Co-Chair,
Executive Producer, Rabbit


Our members

CPC members continue to deliver an increasingly rich and diverse range of expertise across commercial and post production, editing, music, animation and technology advancements, amongst others. Whether applied to film, video and or digital, the advertising industry also depends on our members for exclusive access to world-class directors, state-of-the-art equipment, sophisticated thinking and innovative, bespoke products and services for groundbreaking technical and production needs.

CPC members


CPC Membership - What's in it for you?

  • Issues negotiation and resolution
    Issues of greatest importance to members drive the agenda for our quarterly committee meetings, where you’ll have the opportunity to contribute to our forum for industry-wide problem solving and the direct action taken by Co-Chairs to champion our causes.

  • Free initial consultation and discounted legal services
    Initial 15-minute telephone consultation and advice free of charge and discounted hourly rates for legal services from industry experts, DVM Law

  • Significant savings for AWARD entries and ceremony
    Discounted rates for AWARD Award entries and gala event ticketing. Each year our members benefit from more than $30,000 in savings across award entries and events.

    AWARD individual entry - $300 CPC member rate ($450 for non-members)
    AWARD campaign entry - $400 CPC member rate ($550 for non-members)
    AWARD ceremony ticket - $325 CPC member rate ($380 for non-members)

  • Guidance services and resources
    Access to a suite of standardised industry templates across an extensive range of production-related negotiations and protocols, along with our Corporate Guidelines Manual.

  • Exclusive Mentoring programme
    Join the Commercial & Mentoring Programme for talented young female directors, now in its third successful year.

How to join


Commercial production industry guidelines

commercial production industry guidelinesThe CPC has released its guidelines manual, a best practice industry guide for its members. It covers quoting and bidding, production agreements, road safety, visa applications, confidentiality agreements and more.

The manual also contains two templates; the Standard Production Agreement and the Confidentiality Agreement.

Request free copy


Timeline of Activity

The CPC was formed in late 2011 with the aim of standardising business practices, developing industry positions on issues, supporting members and partnering The Communications Council to champion creativity across all facets of commercial production. Archive

CPC activity


CPC’s commitment to diversity

In the past year the CPC has partnered with Screen Australia and the Australian Directors Guild (ADG) to offer commercial and content directing mentorships to female directors in its quest to drive diversity across commercial creativity, which the CPC considers critical to the development of distinctive, relevant and compelling ideas for business.

17 May 2018 | Commercial & Content Directing Mentorships awarded to eight recipients: Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients, at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Read full article | View photos

Funded by Screen Australia’s Gender Matters: Brilliant Careers initiative, the Commercial & Content Directing Mentorship pairs emerging female directors with commercial production companies to gain an insight into life as a director in the commercial and advertising industry.

At its core, Gender Matters is an unashamed express lane for women in an industry where just 16% of directors of Australian feature films between 1970 and 2014 were female.

Applicants were required to have an elementary level of skill and experience as a director, providing a two-minute show reel, a piece-to-camera pitch and a reference from a screen industry practitioner.

For the second year running the CPC is partnering with the ADG to mentor female directors looking to take the next step in their commercial directing careers.

Production companies participating in the program in 2018 are FINCH, Goodoil, Photoplay, Scoundrel (all NSW), The Otto Empire, The Sweet Shop (both VIC) , Beautiful Films (WA) and Taxi Films (QLD)

The CPC is committed to its investment in diversity and looks forward to seeing more young female directs receive representation every year.
For more information on how you can become involved in the mentoring programme, contact Lucia Elliott