News & Media Releases 2009

News & Media Releases 2009

Anna Barnwell from BMF Takes Out APG Idol Award

Anna BarnwellEleven finalists vied for the title of APG Planning Idol with final presentations made yesterday to a panel of judges including Captain Paul Moulds of Oasis. The judges were unanimous in nominating Anna Barnwell [pictured left] for the top honour.

Meredith SimpsonA Highly Commended award was presented to Meredith Simpson [pictured right] of The Brand Agency. Meredith and fellow Idol finalist Chris Baker from 303, represented a growing contingent of Perth members working in planning.

See photos from the event

APG Idol Award Winner Announced - 115.36 KB

3 Dec , 2009


AFA Launches Digital Legal Guide for Agencies

In response to increasing complexities in the area of digital legal compliance, the AFA will launch a legal guide for agencies working within digital media.

Prepared by industry legal practitioner, Stephen von Muenster, Principal of VON MUENSTER Solicitors & Attorneys, the guide aims to raise awareness of potential hazards and assist agencies by providing appropriate advice on legal compliance.

Digital Guide - 84.44 KB

25 Nov, 2009


The Communications Council Holds Inaugural Meeting

The three founder members of The Communications Council convened the first meeting of the new industry body this morning (18 November 2009), following the previous day's landmark Extraordinary General Meetings which unanimously decided in favour of the Council’s creation.

Representatives of the Advertising Federation of Australia, the Australasian Writers and Art Directors Association and the Account Planning Group – The Communications Council’s three founding member organisations – met in Sydney to discuss key issues in the lead-up to the formal creation of the Council.

TCC inaugural meeting media statement - 24.44 KB

18 Nov, 2009


Advertising Federation of Australia Members Vote For Creation of New Industry Body

-The Communications Council gets the go-ahead-

Members of the Advertising Federation of Australia (AFA) have voted in favour of the creation of a new industry body, to be called The Communications Council.

At an Extraordinary General Meeting in Sydney, held 17 November 2009, the AFA membership unanimously endorsed the formation of The Communications Council, whose founder members will be the AFA, the Australasian Writers and Art Directors Association (AWARD) and the Account Planning Group (APG).

AFA post-EGM media statement - 45.33 KB

17 Nov, 2009


Industry Bodies Convene Extraordinary General Meetings - members to vote on formation

The Boards of Directors of the Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) have announced the next step towards the formation of a new organisation to bring together their respective strengths, expertise and knowledge.

To register to attend or download a Proxy form, click here

EGM Media Statement - 105.11 KB

19 Oct, 2009


Formation of new industry organisation

The Boards of Directors of the Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) today confirmed that they are in discussions about the possible formation of a new organisation to represent their interests.

Formation of new organisation - 104.12 KB

30 Sept, 2009


AANA Publishes ‘Green Claims’ Advertising & Marketing Code

AANA will shortly begin  a program of activity to ensure its members and their marketing advisors  are aware of the Code and its provisions.  The Code will form part of AANA’s existing self-regulatory system and will be adjudicated by the Advertising Standards Board.  Complaints under the Code will be considered by the board from 1 January 2010. 

Green Claims Code Media Release 9 Sept 09 - 101.41 KB

AANA Environmental Claims Code 14 Sept 09 - 50.92 KB

14 Sept , 2009


The AFA responds to proposals by the PHT on Food, Alcohol and Sponsorship Regulation

The Advertising Federation of Australia (AFA) has responded to proposals tabled by the Federal Government’s National Preventative Health Taskforce (PHT) that would impose strict new regulations on food and alcohol advertising and sponsorship.

The National Chairman of the AFA, Belinda Rowe, said that while AFA members welcomed robust debate on the issues around alcohol and food advertising, they were also concerned that the PHT’s recommended strategy had not been framed on factual evidence.

Read the full media release here - 39.74 KB

2 Sept , 2009


Preventative Health Taskforce Strategy Report to address marketing food and alcohol beverages regulation.

The National Preventative Health Taskforce (PHT) has released their Strategy document ‘Australia: The Healthiest Country by 2020’– aimed at addressing health issues including obesity and high-risk drinking.

This report underlines some significant concerns for our industry in its proposal to target food advertising to children and alcohol promotion, within the next 4 years.

Overview of the Report download here
PHT Report download here

2 Sept , 2009


AFA Victorian Appointment Confirmed

The AFA has appointed Audrey Maxwell to become its Member Services Executive in Melbourne.

This newly created position reflects the importance of the Victorian market to the marketing communications agency industry in Australia and the 25% of AFA members that work in Melbourne.

 AFA Victorian Appointment Confirmed - 81.46 KB

23 June , 2009



AFA to host ASB Seminars

The AFA will host a series of advertising code seminars in conjunction with the Advertising Standards Bureau (ASB) in five Australian capital cities in August, as part of the organisation’s commitment to best practise and industry compliance.

More | Book you place

 18 June, 2009


The AFA AGM & Presentation by Joe Talcott

For a summary of our Chairman’s and Executive Director’s report, DOWNLOAD HERE 

Following the 2009 AFA AGM Joe Talcott's made a thought-provoking presentation on his first 100 days as AANA Chairman

 Download Here - 256.98 KB

3 June, 2009



FINALISTS FOUND FOR INAUGURAL AUSTRALIAN EFFIE AWARDS

  • 81 of 131 entries have made the second round cut
  • Judges impressed by overall quality of the entries
  • Innovative viral and digital campaigns reflect changing world of marketing communications

View the full list of Effies Finalists:

 EFFIEs 2009 Finalists - 17.83 KB

Read the full release here

 2009 Effies Release - 84.98 KB

29 May , 2009


The ACCC has released information and guidelines on their new component pricing regulations due to take effect on 25 May 2009.

The guidelines refer to the ‘Clarity in Pricing’ amendments to the Trade Practices Act 1974, issued by the ACCC.

The key requirement for businesses advertising a product or service with added components, is to provide a single figure that reflects the total price to be paid.

Various components can be shown to illustrate how the total price is made up however the total price MUST be shown in a prominent way.

Special advice has been issued for the advertising of travel, motor vehicles and electrical goods.

Updates will be available in all AFA Trade Practices workshops.

General Information on Component Pricing
http://www.accc.gov.au/content/index.phtml/itemId/871560
http://www.accc.gov.au/content/index.phtml/itemId/871339 

Information For Travel Advertising
http://www.accc.gov.au/content/index.phtml/itemId/871368

Information for Motor Vehicle Advertising
http://www.accc.gov.au/content/index.phtml/itemId/871382

Information for Advertising of Electrical Goods/Whitegoods
http://www.accc.gov.au/content/index.phtml/itemId/871346

8 May , 2009


First Ever Australian EFFIE Awards Attract Bumper Entries

The inaugural AFA EFFIE Awards for effective marketing communications have attracted 131 entries from 48 advertising agencies and clients across 16 categories.

More - 15.32 KB

6 May, 2009


Ad Ban Plans Will Dampen the Economic Recovery

With the Australian economy on the verge of going into recession, this is not the time to dampen economic activity by imposing advertising bans on the business community, according to the country’s peak marketing agency body, the Advertising Federation of Australia (AFA).

Read the full media release here - 

Ad Bans Dampen Economy - 127.99 KB

28 Jan, 2009


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