Therapeutic Goods

Healthcare/ Therapeutic Goods Advertising Codes & Regulations

Therapeutic Goods: Government/Industry Regulations

By law, all advertising of therapeutic goods directed to consumers must comply with the Therapeutic Goods Advertising Code. On 1 January 2019, the Therapeutic Goods Advertising Code (No. 2) 2018 will take effect.

Important background and related information about the updated code is now available. For more information, visit the TGA Advertising Hub

Medicine advertisements directed to consumers must be formally approved by ASMI or CHC if they are to be shown in "specified media". This includes TV, radio, mainstream newspapers and magazines, cinema and public display e.g. billboards, posters, public transport. For more information about the approval process visit

Other health advertising codes

Medicines Australia Code of Conduct for prescription medicines

ASMI Code of Practice, for self-regulatory code on advertising non prescription medicines to consumers and health professionals. 

GBMA Code of Practice for generic medicines

MTAA Code of Practice for medical devices.