Agency & Business Guidelines

Some guides are available for members only. To access these guides please contact hello@communicationscouncil.org.au

Agency Remuneration, Finance, Agreements and Pitching Guides

• An Agency Guide to Remuneration for Intellectual Property Rights
  
• Client-Agency Agreement Guidelines    
  
• Contracting with Auditing Consultants
  
• Effective Advertiser/Agency Remuneration
  
• IPA Procurement Guide ('Magic and Logic')
  
• Pitching Guide for Advertisers
• Healthy Pitching Guide
• Value-Based Marketing
• Agencies Working better together (IPA publication)

Legislation and the Law Guides

• Monetising IP
• Advertising and the Law, Competition & Consumer Act
• Copyright: A guide for Advertising Agencies  
• Copyright Amendment Act 2006
• Social Media and Online Commentary Code of Conduct
• Financial Services - Advertising and Consumer Credit Code Guidelines
• Moral Rights
• Online Image Licensing Legal Guidelines
• Online Privacy Guidelines 
• Photographers Copyright
• Software Piracy and Licensing of Copyright material
• Stock Footage Guidelines
• Trade Marks Act 
• User Generated Content and Advertising
• Using Client Material for Agency Promotion
• Sales Promotions/Lotteries   
• Video Advertising Standard Guidelines

Public Relations Measurement Guidelines

• PRC Measurement Toolkit

Commercial Production

• Commercial Production Industry Guidelines manual request a free copy
• Standard Production Agreement Template (included in CPC manual)
  
• Confidentiality Agreement Template (included in CPC manual)