Agency & Business Guidelines

Agency & Business Guidelines

Some guides are available for members only. To access these guides please contact

Agency Remuneration Finance and Contract Guides

  • An Agency Guide to Remuneration for Intellectual Property Rights
  • Client-Agency Agreement Guidelines    
  • Contracting with Auditing Consultants
  • Effective Advertiser/Agency Remuneration
  • IPA Procurement Guide ('Magic and Logic')
  • Pitching Guide for Advertisers
  • Value-Based Marketing

Legislation and the Law Guides

  • Monetising IP
  • Advertising and the Law, Competition & Consumer Act
  • Copyright: A guide for Advertising Agencies  
  • Copyright Amendment Act 2006
  • Social Media and Online Commentary Code of Conduct
  • Financial Services - Advertising and Consumer Credit Code Guidelines
  • Moral Rights
  • Online Image Licensing Legal Guidelines
  • Online Privacy Guidelines 
  • Photographers Copyright
  • Software Piracy and Licensing of Copyright material
  • Stock Footage Guidelines
  • Trade Marks Act 
  • User Generated Content and Advertising
  • Using Client Material for Agency Promotion
  • Sales Promotions/Lotteries   
  • Video Advertising Standard Guidelines

Public Relations Measurement Guidelines

  • PRC Measurement Toolkit

Commercial Production