News & Media Releases 2006

News & Media Releases 2006

APG Creative Planning Award Winners announced

The following winners were announced at the APG Australia’s Creative Planning Awards held at L’Aqua, Cockle Bay Wharf, Sydney on Tuesday 14 November 2006.

See the photos from the night

 APG Winners 2006 - 45.34 KB

 15 November , 2006


New Code Curbs Food Marketing to Children

"Advertisers have unveiled a new code banning the use of celebrities, pester power and toys in food advertising to children...

Australia is the first country to launch a code that complies with a framework for responsible food and beverage marketing set out by the International Chamber of Commerce."

Source The Australian - Simon Canning 19 Oct 2006 

The AANA and AFGC have been working on the code for more than a year, and it was formally launched in Canberra on the 18th of October.

AANA Food Code - 38.95 KB


Careers Website Launched

The AFA has launched a new website - with information on careers in advertising, the Graduate Trainee Program and people in touch with 'both sides of their brain'.

17 October , 2006


Celebrity Sells

This book, by Hamish Pringle, Director General of the IPA, explores the power of celebrity and how that power can be div class="harnessed in marketing.

This is a useful, insightful book to marketers and executives who are considering their first foray into the celebrity arena or re-thinking their use of celebrity marketing.


17 October , 2006



Thanks to the incredible efforts of Boiler Room’s Kelly Addis and The Surgery, the Annual Art Auction raised an amazing $15,000 for The Lighthouse Foundation.

Works of art crafted and donated by art directors and aspirants from Boiler Room, Clemenger BBDO, George Patterson Y&R, Grey, JWT, Saatchi & Saatchi, The Campaign Palace, The Surgery, and yes, the AFA were all auctioned off at generous prices. ‘Dinner with Kelly’ donated by a good humoured Kelly Pearson from Boiler Room raised $500. Vying with long-term supporter of the arts and charity Ron Mather, Simon Hakim was the biggest spender/donator of the night. Thanks to all 200 who joined us, drove up the bidding, and of course to Amy Smith for turning it on at that great watering hole of Melbourne adland: The Cherry Tree.

A great and satisfying night was had by all.

Lighthouse website

13 October, 2006



An advertising campaign that built a new image for the city of Brisbane has won the state’s highest advertising award.

The ‘Sleepy Little Town’ campaign for Brisbane Marketing, won the Best of Show “Pure Cream” Award for Brisbane Agency, McCann Erickson.

The campaign also picked up gold awards for the Tourism, Integration and Television categories.

 Cream Award Winners - 34.86 KB

18 September , 2006



Creative Force is a creative competition run by B&T in association with LiquidWit which gives advertising executives the chance to have their say on topical issues such as obesity, the water crisis, encouraging more people to use public transport and convincing baby boomers to stop binge drinking.

This monthly competition aims to test your creative ability and your strategic thinking to solve some of the more immediate and volatile issues.

Go to the website and see this month's topic...

12 September , 2006


At the Advertising Federation of Australia’s Melbourne celebration at ACMI Federation Square on August 17 the 250 person audience of agencies and clients SMS-voted their personal ‘Best of the Best’ ranking:

1. Antz Pantz – 1989 Holeproof The Campaign Palace

2. VB Original – 1967 Carlton & United Breweries George Patterson

3. Run, Rabbit Run - 2003 Victorian Tourism Mojo Australia

4. Not Happy, Jan – 2001 Yellow Pages Clemenger BBDO

5. Up there Cazaly - 1980 HSV – 7 The Campaign Palace

6. The Big Ad – 2005 Foster’s Group George Patterson Y&R

7. Goggomobil – 1992 Yellow Pages George Patterson

8. Life. Be in it - 1976 Youth Sport & Recreation Monahan Dayman Adams

9. Kombi – 1994 Transport Accident Commission Grey Advertising

10. Happy Little Vegemites - 1956 Kraft Foods J. Walter Thomson

All the commercials listed above were created in Melbourne between 1956 and 2005

23 August, 2006



The Advertising Federation of Australia conducting a series of workshops across Australia on codes and regulations affecting advertising, including the new AANA Food and Beverages Advertising and Marketing Communications Code.

Code Workshops release  - 16.40 KB

Melbourne Photos

Sydney Photos

7 August, 2006 - updated 25 September, 2006


'I Still Call Australia Home'

Alan (Mo) Morris and Allan (Jo) Johnston have topped the on-line AdNews reader poll with their 'I Still Call Australia Home' campaign for Qantas that launched in Australia in 1989. .

The original campaign has been reinvented several time since but the Peter Allen song still tugs at the heart strings. The two Mojo founders also topped an earlier poll conducted by ninemsn with their 1978 classic for World Series Cricket, 'C'mon Aussie, C'mon'. As Siimon Reynolds of Love observed, "Over twenty years later millions of people can still sing the words...if that's not powerful marketing, What is?" In fact Aussie supporters were chanting it at the World Cup.
History will record that the Mo & Jo era was a landmark in the development of the Australian culture and underlined one of their favourite lines, 'Appeals to the heart, not the head'. Or as Paul Fishlock, Executive Creative director of the Campaign palace says, "Feelings are more important than facts."

Mo & Jo 50 Years of TV - 1.00 MB 

6 July , 2006 



AWARD and The Advertising Federation of Australia have formed a strategic alliance following the recent decision by AWARD members to split with long-time managers, Two De Force.

AFA Chairman Russel Howcroft said “ The move is a very important milestone for the advertising industry. Creative talent is the core of our industry and I’m confident AWARD and the AFA members will benefit from working more closely together.

 AWARD & AFA Join Forces - 54.77 KB

15 June 2006


The AFA held the 31st AGM at the Powerhouse Museum (Sydney). The meeting was addressed by Russel Howcroft (AFA Chairman), Lesley Brydon (Executive Director), Chris Thomas (General Manager) and Jason Buckley (AFA Treasurer).

Directly following the meeting, Chris Chapman, Chairman and CEO of the ACMA, delivered a keynote speech on changing media technologies.

2006 AFA Chairman’s address

Accreditation marketing campaign commences

New Board announced

 8 June 2006


AFA/Saatchi & Saatchi New Directors’ Showcase

The event, which is in its 16th year at Cannes and its 10th year in Sydney, is a celebration of the best creative work in advertising from new directors around the world.

More on the New Directors' Showcase

22 June 2006


The new accreditation program for Australian advertising agencies is receiving overwhelming endorsement from the industry with 104 agencies enrolling in the first three months.

AFA Accreditation - Media Release - 64.50 KB

Accreditation marketing campaign commences

22 May, 2006 

50 years of TV


The best ads of all time have been narrowed down to 10.

The AFA and AWARD announced the top 10 at a celebration in conjunction with the AFA Annual General Meeting. The panel discussion was chaired by Russell Smyth, Creative Director of the campaign palace.

More than 300 people from throughout the industry, including many leading creatives, attended the celebration.

The panel which discussed the ads included Rob Belgiovane, Ray Black, Warren Brown, Jane Caro, Bruce Jarrett, Harry Ledowsky, Jack Vaughan, Ron Mather, David Nobay and Marion von Adlerstein.

The Top Ten TV Ads as voted by a panel of more than 40 creative luminaries which also included Ken Done, Bryce Courtenay, Tim Crowther, Mike Edmunds,  Andrew Killey, Michael Lynch, Steve Minon, Siimon Reynolds, Danny Searle and John Singleton, are including overleaf: See the top 10 list

AdNews and Free TV Australia have published this Top Ten with the industry able to vote online at and rank their favorites over the next month. The winner will be announced in the June 30 issue of AdNews.

Alex Hamill awarded the AFA Medallion at the AGM

 8 June 2006


Agency Remuneration - a best practice guide from the IPA how to pay agencies

This guide helps both clients and agencies come to a fair solution that rewards inputs, outputs and of outcomes in terms of the brand.

IPA Agency Remuneration Guide - 961.88 KB


The AFA Healthcare Communications Council has released new guidelines for healthcare marketers pitching for business.

The Guide was released in Sydney on April 27 by new AFA HCC Chairman, Steve Robson from H&T. Chairman of Rogen International, Neil Flett, also spoke at the function detailing the winning strategies behind the Sydney and London Olympic bids.

AFA Pitch Guidelines - 679.33 KB

Pitching Guidelines Media Release - 36.92 KB

28 April 2006


AdNews Agency of the Year

"Clemenger BBDO again won Network of the Year over finalists Leo Burnett and M&C Saatchi, Tribal DDB won the interactive category for the second year running and cummins&partners confirmed its position as Melbourne's best by winning the Victorian Agency of the Year two years in a row" ... more>

source AdNews February 2006

February 2nd saw the official launch and welcome drinks for the 2006 AFA Graduate Trainee Program.

This year a record 11 trainee placements within 10 Sydney agencies were made, with BMF, Sudler & Hennessey, Host, 2mdc Collective, George Patterson Y&R, H&T, Clemenger BBDO, Saatchi & Saatchi, M&C Saatchi & JWT welcoming trainees to the fold ... more >

February 2006


Childhood Obesity in Australia

The ‘Eat Well, Play Well, Live Well' initiative is the marketing, advertising and media associations' response to helping children better understand the need for a balance between food and exercise in their lives.

The campaign has been made possible by:

  • The AFA, representing advertising agencies, who have supported the campaign through its members' creative work, funding and resources.
  • The Australian Association of National Advertisers (AANA) through the unprecedented donation of millions of dollars worth of media space by Australia's main media, including FTA, subscription and SBS television, outdoor, magazines, newspapers and cinema.
  • see

Media contacts: Lesley Brydon (AFA) on (02) 8297-3800 or Collin Segelov (AANA) on (02) 9221-8088.


Invitation to apply for accreditation with the NSW Government

The NSW Government is establishing a list of pre-qualified creative advertising agencies accredited to develop advertising campaigns on behalf of state government departments, agencies, authorities and other eligible organisations, on an as required basis. The accreditation scheme opened from 1 August 2005 for two years with the assessment of applications to be ongoing from that time.

Details about the scheme, including the evaluation process, accreditation approval and removal are available at 


Lisa Neal
Phone: 02 9372 7674
Fax: 02 9372 7568


AFA survey shows upturn in employment and more women in senior management

The AFA's 2005 Salary Survey shows an upturn in numbers employed in the advertising industry in the past year, indicating the decline in employment since 2000 has been arrested.

Overall, the agencies surveyed reported a 3% increase in staff numbers for the 12 months from July 2004 to June 2005, with the greatest increase being in NSW.

October 2005

            Salary Survey - AFA Media Release - 15.62 KB 

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