Gender Portrayal

Gender Portrayal

The AANA Advertiser Code of Ethics covers portrayal of women in section 2.1 and 2.3. Download the code from the AANA website:

The AANA / The Communications Council / OMA also have developed an Advisory Paper  which deals in particular, with the portrayal of women.

Outdoor Advertising Advisory Paper & Checklist - 246.59 KB

The Victorian Government has also developed . These can be used as a mechanism for developing portrayals of women and men that are positive, are suitable for general viewing and seek to contribute to the elimination of systemic discrimination based on gender.

Gender Portrayal Gudelines - 32.33 KB