Winning or Losing in a Recession

AuNZ Advertising Effectiveness Rules, Report Available now


AuNZ ADVERTISING EFFECTIVENESS RULES
Winning or Losing in a Recession

By Robert Brittain and Peter Field

Two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field have published their major new report 'AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession', the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.

This report is proudly brought to you by The Communications Council in partnership with The Commercial Communications Council New Zealand and LinkedIn.


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