40th AWARD Awards winners announced

Friday 12 April 2019


40th AWARD Awards winners announced

40th AWARD AwardsA record number of 58 gold pencils awarded at the 40th AWARD Awards. View a full list of winners here

The winners of the 40th annual AWARD Awards were announced last night in celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was 'turn hate into gold' and didn't disappoint with a record number of golds being presented.

Held at Australian Technology Park the ceremony delivered a record 58 gold pencils across 22 different campaigns and awarded a further 80 silvers and 129 bronze awards.

The award for Agency of the Year was presented to Clemenger BBDO Sydney, which also took home 7 gold pencils on the evening, scoring six for their campaign Ducking Autocorrect, as well as a gold pencil for their campaign Wasteland with a V.

BWM Dentsu received eight gold awards. CHE Proximity followed with five gold awards, then Clemenger BBDO Melbourne, Clemenger BBDO Wellington, DDB Group New Zealand, FCB New Zealand and Revolver/Will O'Rourke all received four gold awards. Three golds were awarded to Naked Communications and VMLY&R, then BMF, Ogilvy New Zealand and TBWA\Santiago Mangada Puno were all awarded two gold. ARC EDIT, Colenso BBDO, GREYnJ UNITED, Isobar, Sweetshop and The Monkeys were all honoured with one gold pencil each.

Network of the Year went to BBDO. Client of the Year was awarded to Carsales.com.au. Production Company of the Year was presented to FINCH.

Best in Show was awarded to CHE Proximity’s AutoAds for Carsales.com.au and Best in Show - Charity went to BWM Dentsu’s Project Revoice for the ALS Association.

This year’s AWARD Chair of Judges, Leo Premutico, Co-founder and Chief Creative Officer of Johannes Leonardo, awarded his Chair’s Choice to Friendshit by GREYnJ UNITED.

Leo Premutico said: “It takes more courage to make something simple than it does to make something complicated. More skill to rely on our own craft than lean on the latest technological innovations. Friendshit/Friendship is a marvellous reminder that as an industry we should never lose sight of the most important creative achievement - big and powerful human insights executed flawlessly. That will always be relevant."

Recognising the most prolific of entrants, Creative Team of the Year was awarded to Lennie Galloway and Thomas Gledhill, FCB New Zealand – an award that considers those being credited across multiple campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

Mike Spirkovski, Chair of AWARD, said: “Congratulations to our long and deserving list of finalists and winners, especially to Clemenger BBDO Sydney who were awarded the coveted Agency of the Year title, and to CHE Proximity’s AutoAds and BWM Dentsu’s Project Revoice who have been awarded for Best in Show. Congratulations also to Friendshit by GREYnJ UNITED for being selected for the Chairs Choice award. This year a record number of 58 gold pencils have been awarded - a figure which bears testament to the outstanding level of talent in the Asia Pacific region".

The 40th AWARD Awards Jury Chairs were: Scott Dettrick (The Monkeys) for Design, Noah Regan (DDB) for Print, Poster & Outdoor, Stephen De Wolf (Clemenger BBDO) for Integrated Campaign, Innovation, Market Disruption & Product/Service Development & Creativity For Good, Micah Walker for Craft in Advertising - Print, Typography & Illustration, Ant White (CHE Proximity) for Direct Marketing, Claire Salvetti (One Green Bean) for Promotion & Experiential and PR, Martha Coleman (Revlover) for Branded Entertainment & Content, Hamish Stewart for Digital, Jen Speirs (BMF) for Radio, Pip Smart (Revolver) for Craft in Advertising - Film and Damon Stapleton (DDB) for Film & Video.

This year again AWARD highlighted the top five agencies, production companies, and Network of the Year:

Agency of the Year – Top 5
Clemenger BBDO Sydney (winner)
CHE Proximity
DDB Group New Zealand
The Monkeys
Clemenger BBDO Melbourne

Production Company of the Year – Top 5
FINCH (winner)
Revolver/Will O’Rourke
Goodoil
Sweetshop
Scoundrel

Network of the Year – Top 5
BBDO (winner)
DDB
Dentsu Aegis Network
TBWA
Ogilvy

Client of the Year
Carsales.com.au

Creative Team of the Year
Lennie Galloway and Thomas Gledhill
Agency: FCB New Zealand

Chair’s Choice
Title: Friendshit
Entrants: GREYnJ UNITED

Best in Show:
Title: AutoAds
Entrants: CHE Proximity

Best in Show - Charity:
Title: Project Revoice
Entrants: BWM Dentsu

A full list of winners can be viewed online here.

Gold Winners

Category: Film & Video
Subcategory: Television Commercial, Individual. 30 Seconds
Title: Stop Your Boobs Playing Their Own Game
Agency: The Monkeys

Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Santa Crashes Christmas
Agency: BMF

Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Friendshit
Agency: GREYnJ United

Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Santa Crashes Christmas
Agency: BMF

Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: Disgusting Stories
Agency: TBWA\Santiago Mangada Puno

Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: Oat the Goat
Agency: FCB New Zealand

Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: Carriberrie
Agency: Isobar

Category: Craft In Advertising
Subcategory: Film - Direction
Title: The Dance
Agency: Sweetshop

Category: Craft In Advertising
Subcategory: Film - Editing
Title: The Dance
Agency: ARC EDIT

Category: Craft In Advertising
Subcategory: Film - Best Use and/or Arrangement of Existing Music
Title: Stop Your Boobs Playing Their Own Game
Agency: Revolver/Will O’Rourke

Category: Craft In Advertising
Subcategory: Film - Production Design
Title: Stop Your Boobs Playing Their Own Game
Agency: Revolver/Will O'Rourke

Category: Craft In Advertising
Subcategory: Film - Casting
Title: The Dance
Agency: DDB Group New Zealand

Category: Craft In Advertising
Subcategory: Film - Casting
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Craft In Advertising
Subcategory: Digital - Digital Utilities and Tools
Title: Project Revoice
Agency: BMW Dentsu

Category: Craft In Advertising
Subcategory: Digital - Technological Innovation
Title: Project Revoice
Agency: BMW Dentsu

Category: Print
Subcategory: Newspaper, Campaign
Title: Undercover Crossword
Agency: FCB New Zealand

Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Melbourne

Category: Public Relations
Subcategory: Best Integrated Campaign Led by PR
Title: DUNDEE: The Son Of A Legend Returns Home
Agency: Revolver/Will O'Rourke

Category: Public Relations
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu

Category: Radio
Subcategory: Over 30 Seconds
Title: That Time John Key didn’t
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Over 30 Seconds
Title: That Time Hopoate didn’t
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Campaign
Title: Look Right, Look Left - KiwiRail
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Charity, Individual. Any Length
Title: Ducking Autocorrect - God Donut
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Charity, Individual. Any Length
Title: Ducking Autocorrect - Right As Drain
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Charity, Campaign. Any Length
Title: Ducking Autocorrect
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Copywriting, Individual
Title: Ducking Autocorrect - Right As Drain
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Copywriting, Individual
Title: Ducking Autocorrect - God Donut
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Copywriting, Campaign
Title: Ducking Autocorrect
Agency: Clemenger BBDO Sydney

Category: Radio
Subcategory: Copywriting, Campaign
Title: Look Right, Look Left - KiwiRail
Agency: Clemenger BBDO Wellington

Category: Direct Marketing
Subcategory: Direct Response Advertising - Campaign. Single Medium.
Title: Undercover Crossword
Agency: FCB New Zealand

Category: Direct Marketing
Subcategory: Charity, Individual
Title: Project Revoice
Agency: BWM Dentsu

Category: Direct Marketing
Subcategory: Alternative Media, Campaign
Title: AutoAds
Agency: CHE Proximity

Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: Hearprint
Agency: CHE Proximity

Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: AutoAds
Agency: CHE Proximity

Category: Digital
Subcategory: Online Ad - Native Advertising
Title: Wasteland with a V
Agency: Clemenger BBDO Sydney

Category: Digital
Subcategory: Social Media - Online Film, Campaign
Title: Pre-Testie Bestie
Agency: FCB New Zealand

Category: Digital
Subcategory: Social Media - Charity
Title: Disgusting Stories
Agency: TBWA\Santiago Mangada Puno

Category: Digital
Subcategory: Apps
Title: Kupu
Agency: Spark New Zealand

Category: Digital
Subcategory: Emerging Digital / Connected Products
Title: Naughty or Nice Bauble
Agency: Myer

Category: Digital
Subcategory: Emerging Digital / Connected Products, Charity
Title: Project Revoice
Agency: BWM Dentsu

Category: Innovation
Subcategory: Creative / Technological Innovation
Title: Hearprint
Agency: CHE Proxiity

Category: Innovation
Subcategory: Creative / Technological Innovation
Title: Sans Forgetica
Agency: Naked Communications

Category: Innovation
Subcategory: Product Innovation
Title: Sip Safe
Agency: VMLY&R

Category: Innovation
Subcategory: Product Innovation
Title: Sans Forgetica
Agency: Naked Communications

Category: Innovation
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu

Category: Promotion and Experiential
Subcategory: Best Product Launch and Re-Launch or Multiproduct Promotion at Retail
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Sydney

Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Sip Safe
Agency: VMLY&R

Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Sans Forgetica
Agency: Naked Communications

Category: Market Disruption & Product / Service Development
Subcategory: Innovative Product / Service Development
Title: Naughty or Nice Bauble
Agency: Clemenger BBDO Melbourne

Category: Market Disruption & Product / Service Development
Subcategory: Charity
Title: Project Revoice
Agency: BWM Dentsu

Category: Branded Entertainment & Content
Subcategory: Co-creation / User Generated Content
Title: AutoAds
Agency: CHE Proximity

Category: Branded Entertainment & Content
Subcategory: Entertainment - Online
Title: Question a Cop
Agency: Ogilvy New Zealand

Category: Branded Entertainment & Content
Subcategory: Entertainment - Online, Campaign/Series
Title: DUNDEE: The Son Of A Legend Returns Home
Agency: Revolver/Will O’Rourke

Category: Creativity for Good
Subcategory: Advertising & Marketing Communications, Charity
Title: Project Revoice
Agency: BWM Dentsu

Category: Creativity for Good
Subcategory: Design
Title: Sip Safe
Agency: VMLY&R

Category: Creativity for Good
Subcategory: Equality
Title: Question a Cop
Agency: Ogilvy New Zealand


About AWARD

AWARD, the Australasian Writers and Art Directors Association, powered by The Communications Council, counts some of the finest creative minds from Australia, New Zealand and South East Asia amongst its members. It is a non-political, non-profit organisation that aims to set standards of creative excellence, to promote creativity in the business arena, and to educate and inspire the next creative generation.

AWARD & The Communications Council would like to thank its sponsors and supporters for their generous support, including: Marquee sponsor Facebook, Silver Sponsors Audio Network, Adstream, Displayground, Campaign Brief, Stellar Entertainment, The Editors, Host/Havas, Visual State and Bronze sponsors RMK Voices, Wink Models and Commercial Producers Council.


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