Effie Awards Call for entries open 2018

Don't feel like wearing a suit to work? Show them your Effie. Call for entries open now

Thursday 18 January 2018

Call for Entries for 2018 Australian Effie Awards Now Open

The Communications Council has today announced the 2018 Call for Entries for Australian Effie Awards is open, with the closing date set for Thursday 19 April. Running for the tenth consecutive year, the awards celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results. Following an annual review, two new categories will be introduced this year to award work in important and evolving areas, including:

  • Positive Change: Environmental: The Positive Change: Environmental category celebrates efforts that have measurably shifted audience behaviour toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing communications. Entries should reflect the environmentally sustainable objectives and messaging in their entry. Entries could be either for commercial enterprises, brands or not-for-profit organisations.
  • Shopper Marketing: Shopper Marketing covers a variety of disciplines (retail comms, promotions, brand partnerships, activations and experiential, packaging, eCommerce and more) that focus on driving conversion at the point of sale. Built from deep shopper insights, great shopper marketing ideas work from the store back, activating the path to purchase to build brands while driving sales in a growing number of transactional environments.

There are 26 categories to enter. An entrant may select only one category for List A but there is no limit to how many categories are selected from List B.

Effie Awards 2018 Categories

CEO, Tony Hale, said “The Australian Effie Awards ceremony has become an important annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications. We anticipate the two new categories will generate strong interest”.

For the fourth year running, agencies are also invited to nominate clients for the Effectiveness Advertiser Award, to celebrate those who champion effectiveness.

An extended and final deadline of Thursday 3rd May 2018 is available for those unable to meet the initial entry deadline of Thursday 19th April, though a late fee will be incurred.

Round One judging will take place online from 12-15 June, with finalists announced on 27th June. Round Two Judging is set for 24th July.

All Effie winners will be announced at an awards dinner and presentation in Sydney on Thursday the 30th August 2018.

The Communications Council would like to thank its sponsors and supporters for their generous support, including Marquee Sponsor Think TV, Displayground, Facebook, Healthcare Committee, Shootsta, UnLtd and WPP AUNZ.

As the peak industry body representing agencies in the marketing communications industry, The Communications Council has been promoting effectiveness for over 25 years through both the Australian Effie Awards and previously the AFA Effectiveness Awards.