Field guide to the strategic planner

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Field guide to the strategic planner

Wednesday, 31 May 2017

By Hannah Muirhead, senior strategist, The Brand Agency

From changing consumption habits to instinctive curiosity, the strategic planner is one strange creature. Use this field guide to get to know what makes them tick and what drives them to succeed.

Most importantly, to protect the future of the planner, book your place on our AdSchool Strategic Planning Core Skills course, taking place in Perth from July 18 and Sydney from September 6.




AdSchool Strategic Planning Core skills