News & Media Releases 2017

News 2017

"We have been radically misled by the key digital players": Peter Field, Effectiveness expert

Peter Field

Thursday, 24 August 2017

Ahead of their session for the summit next week: Marketing Effectiveness on Trial, Godfather of effectiveness, Peter Field stopped by with a few hints about what he and co-presenter Les Binet will discuss...Read more

The King was in his counting house - a short story by Mark Earls

Mark Earls

Thursday, 24 August 2017

At the Comms Council, we love a good yarn. So, when we asked the "HERDmeister" Mark Earls for his thoughts on effective social media ahead of his upcoming summit appearance in Australia, we knew we would be in for a treat...Read more

Storytelling key to LEGO Serious Play

LEGO Serious Play

Wednesday, 23 August 2017

LEGO Serious Play expert and IPA Strategic Planning speaker, Michael Fearne, is on a mission to encourage planners to embrace creativity--one block at a time...Read more

5 minutes with JWT's Angela Morris and BWM Dentsu's Jordan Price

Jordan and Angela

Wednesday, 23 August 2017

Ahead of the IPA Strategic Planning Residentials executive planning directors and co-chairs Angela Morris (JWT) and Jordan Price (BWM Dentsu) share their insights on the current state of play for planners and why now is the best time to revisit key principles in marketing...Read more

"Too often we expect business to speak the language of marketing, but it should be the other way around" - Pieter-Paul von Weiler

Pieter-Paul von Weiler

Wednesday, 23 August 2017

What has been the impact of the digital revolution and is it time to revisit key principles in marketing? In this Q&A, we chat to AJF Partnership's head of strategy and IPA Strategic Planning course chair (Melbourne), Pieter-Paul von Weiler, to find out...Read more

AWARD School appoints Karen Ferry NSW as school head

Karen Ferry

Tuesday, 22 August 2017

Karen Ferry, senior copywriter of Leo Burnett, has been appointed NSW AWARD school head alongside Brendan Willenberg, creative director of Clemenger BBDO. Karen joined Leo Burnett in 2016, as a senior copywriter. Her career spans 11 years, acquiring over 70 awards and accolades through her work with...Read more

Embracing play to develop creative mindset - Michael Fearne

Lego

Monday, 21 August 2017

Participants to the IPA Strategic Planning Course “Changing Perspectives” will come head to head with LEGO® Serious Play® expert Michael Fearne who will challenge them to adopt new methods of thinking. Fearne who has worked with brands including KPMG, EY, Australia Post, and Lexus uses LEGO to engage people, change conversation dynamics and solve complex problems...Read more

Peter Field: Short-termism is undermining long-term success in advertising

Peter Field

Friday, 18 August 2017

Ahead of his much-anticipated return to Australia, UK's Godfather of Effectiveness Peter Field is on a mission to break Aussie brands out of their short-term thinking. OPINION: I hate to be the bearer of bad news, but if you listen to everything that is said these days about the effectiveness of new advertising channels and tools you might be forgiven for thinking that all was rosy in advertising. It is not....Read more

"Our linear, siloed approach to strategy has now become irrelevant" - Alex Wood, Strategy Director, AKQA Melbourne

Alex Wood

Friday, 18 August 2017

What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course...Read more

Mental availability - does your brand have it?

Rachel Kennedy

Wednesday, 16 August 2017

Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success...Read more

Mark Earls and Peter Field set to take centre stage at 2017 IPA Strategic Planning Course "Changing Perspectives"

IPA Strategic Planning course guests

Thursday, 10 August 2017

The Communications Council is pleased to announce award-winning writer and strategist Mark Earls (aka HERDmeister) and prolific UK author and effectiveness expert Peter Field as special guests at this year’s IPA Strategic Planning Course, to be held in Sydney (27-29 Aug) and Melbourne (3-5 Sept)...Read more

My Journey: Jamie Parfitt, senior strategic planner, CX Agency Lavender

Jamie Parfitt

Wednesday, 9 August 2017

Senior strategic planner and AdSchool Digital Strategy & Experience Design graduate, Jamie Parfitt shares his main sources of inspiration, the one book he urges everyone to read, and how the AdSchool course led to his new role in experience design...Read more

Seven tips for breaking into strategy roles

Bohdi Lewis

Tuesday, 8 August 2017

Ever considered transitioning into a strategy role but doubted yourself or didn't know how? Head of Digital Strategy & Innovation at Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of hybrid strategists in Australia, making it the perfect time to up-skill and make the move...Read more

Tom Lawrence crowned 2017 AWARD School National Top Student

Tom Lawrence

Tuesday, 8 August 2017

Tom Lawrence from NSW has been awarded Australia's Top Student at the 2017 AWARD School National Announcement, which was held at The Dolphin Hotel in Sydney on Monday night (7 August)...Read more

Godfathers of Effectiveness Les Binet and Peter Field put 'Marketing Effectiveness on Trial' at national summits

EffWeek2017

Thursday, 3 August 2017

Effectiveness in the digital era will be top of the agenda this year, as The Communications Council welcomes a stellar line-up of industry heavyweights, including the world’s leading authorities in marketing effectiveness Les Binet and Peter Field, to Australia for a series of summits kicking off on August 31...Read more

Award Creative Leadership course back by popular demand

Warren Brown

Tuesday, 1 August 2017

Following the overwhelming success of last year’s sell-out event, The Communications Council is proud to announce the return of the AWARD Creative Leadership Course in Sydney, with an additional course to run in Melbourne for the first time....Read more

AWARD School WA announces 2017 Top Students

Luke Williams

Saturday, 29 July 2017

Luke Williams has been awarded Top Student at the Western Australia 2017 AWARD School graduation ceremony, which took place at Showcase Gallery - North Metropolitan TAFE in Perth on Friday night (28 July)...Read more

My Journey: Camilla Stapley, group account director, TBWA Sydney

Camilla Stapley

Friday, 28 July 2017

TBWA Sydney group account director and AdSchool Digital Strategy & Experience Design graduate Camilla Stapley says she fell into the industry by accident (originally wanting to be a chef) but after completing the AdSchool Digital Strategy course and reaching some of her career goals she is not looking back!...Read more

AWARD School SA announces 2017 Top Students

Layla Firth

Friday, 28 July 2017

Layla Firth has been awarded Top Student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on Thursday night (27 July) She is now in the running for Top Student at the National AWARD School Competition...Read more

AWARD School VIC announces 2017 Top Students

Jesse Young

Thursday, 27 July 2017

Jesse Young has been awarded Top Student at Victoria’s 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne on Wednesday night (26 July). Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R; and Pete Cvetkovski and Adam Ferrie of Publicis...Read more

AWARD School NSW announces 2017 Top Students

Tom Lawrence

Wednesday, 26 July 2017

Tom Lawrence has been awarded Top Student at the NSW 2017 AWARD School graduation ceremony, which took place at The Rawson Room (Bar 100) in Sydney on Tuesday night (25 July) Tom was tutored by agency groups: Jerome Gaslain, Oskar Westerdal and Rene Schultz...Read more

Embracing new technology while understanding human motivation: Q&A with Harry Steinhart & Ivan Schneiders, Leo Burnett Melbourne

Ivan and Harrison

Thursday, 20 July 2017

Ahead of next week's AdSchool Digital Strategy & Experience course, we take five minutes to chat to presenters Harry Steinhart and Ivan Schneiders of Leo Burnett Melbourne about customer centred design, the creative process and combining creativity and tech with the human experience...Read more

AWARD School QLD announces 2017 Top Students

Jackie Elliott

Thursday, 20 July 2017

Jackie Elliott has been awarded Top Student at the Queensland 2017 AWARD School graduation ceremony, which took place at The Gunshop Cafe in Brisbane on Tuesday night (19 July)...Read more

AWARD School announces international 'Super Jury' to select winner of NYC trip to meet David Droga

Superjudges

Thursday, 13 July 2017

The Australasian Writers and Art Directors Association (AWARD) has today announced an international ‘Super Jury’ to select the Top Student in the National AWARD School Competition, with the winner offered a once in a lifetime opportunity to meet David Droga in NYC...Read more

"Be thinkers, drop the digital": Rob Hudson, Managing Director, Clemenger BBDO Brisbane

Rob Hudson

Monday, 10 July 2017

Clemenger Brisbane Managing Director and AdSchool Digital Strategy presenter Rob Hudson has worked in digital marketing for 26 years but says there is no such thing as a 'digital expert'. So, what's his advice to the next generation? Find out in this Comms Council Q&A...Read more

Mike Spirkovski appointed AWARD chair as Wilf Sweetland steps down

Mike Spirkovski

Thursday, 6 July 2017

Mike Spirkovski, national chief creative officer at Saatchi & Saatchi Australia, has been appointed chair of the Australasian Writers and Art Directors Association (AWARD), taking on the role from Wilf Sweetland who steps down after seven years on the Committee with the last two as Chair...Read more

"How my career moved forward as a mother and a creative": AWARD School alumni Kirsty Gavin

Kirsty Gavin

Wednesday, 5 July 2017

AWARD School alumni and creative director at Host Sydney Kirsty Gavin says juggling motherhood and career is all about backing yourself and debunking your own doubts ...Read more

Make the leap: Aimee Buchanan, OMD Australia

Aimee Buchanan

Wednesday, 5 July 2017

IPA Business & Agency Leadership Sydney co-chair and OMD Australia CEO Aimee Buchanan discusses how she transitioned from being "a great number two" to industry and business leader ...Read more

2017 Australian Effie Awards announce 97 finalists in round one

Effie Awards 2017

Monday, 3 July 2017

Following a rigorous round of online judging by 125 industry experts, The Communications Council announces 97 finalists from 34 agencies have made it into round two of the Australian Effie Awards. Finalists now compete for effectiveness awards across 24 categories, assessed by a team of 50 senior marketers, consultants and researchers. ...Read more

"I'm a firm believer in work that works, not work that wins": AWARD School alumni Chirryl-Lee Ryan

Chirryl-Lee Ryan

Monday, 3 July 2017

AWARD School alumni Chirryl-Lee Ryan was recently appointed Head of Experience Design at Isobar in Hong Kong. She reflects on her road to success, her memories of AWARD Copy School and the one thing she wishes she knew when first starting out...Read more

WA industry announces student co-labs to tackle youth disadvantage

Award School Exhibition

Wednesday, 28 June 2017

For the past three years AWARD School Perth has hosted a three-day graduate exhibition displaying the work of the year’s graduating AWARD School students....Read more

"Dig deeper by coming up with lots of ideas": AWARD School alumni Karen Ferry

Karen Ferry

Wednesday, 28 June 2017

From landing her dream gig to judging award shows, Leo Burnett senior copywriter Karen Ferry has come a long way since graduating in the top 30 of her AWARD School class. Here, she reveals how tackling unexpected hurdles and tapping into her own emotional insight have given her the creative (and business) edge to succeed. ...Read more

My Journey: Lauren Isaak, planning assistant, Leo Burnett Melbourne

Lauren Isaak

Friday, 23 June 2017

Leo Burnett planning assistant and IPA Eff Test graduate Lauren Isaak reveals how gaining an "effectiveness vocabulary" and linking creative output to business strategy is giving her the edge at work....Read more

The Communications Council appoints new Victoria state manager

Amy Lee

Friday, 23 June 2017

Amy Lee joins in July with a wealth of agency experience in the Melbourne market....Read more

"Don't just tell people what you want them to know": AWARD School alumni Rikki Burns

Rikki Burns

Thursday, 22 June 2017

Meerkats senior creative Rikki Burns came third in AWARD School Perth in 2004. She shares the learnings that have stayed front of mind and the value of listening to industry professionals....Read more

My Journey: Nicole Sheavyn, creative, Trilogy

Nicole Sheavyn

Thursday, 22 June 2017

Nicole Sheavyn has gone from AWARD School in 2014 to creative at integrated agency Trilogy. She talks to The Communications Council about the value of upskilling and her dream of running her own agency....Read more

"It's not just about the briefs, but the core business": Marnie Darren, TBWA Sydney

Marnie Darren

Wednesday, 21 June 2017

TBWA Sydney group business director and AdSchool Account Management Core Skills presenter Marnie Darren shares how the key to being a good suit is to intimately understand a client's business in order to be a true business partner....Read more

My Journey: Smaran Jworchan, senior account director, Clemenger BBDO Sydney

Smaran Jworchan

Wednesday, 21 June 2017

Meet Smaran 'Smaz' Jworchan, senior account director at Clemenger BBDO Sydney and graduate of our IPA Business & Agency Leadership 2016 course. He talks about changing his approach to leadership and the allure of the industry....Read more

My Journey: Symon van Haalen, senior business director, Saatchi & Saatchi Melbourne

Symon Van Haalen

Wednesday, 21 June 2017

Introducing Symon van Haalen, senior business director at Saatchi & Saatchi Melbourne and graduate of our IPA Business & Agency Leadership 2016 course. He reflects on the power of creativity and passion for his work....Read more

Make the leap: Andy Pontin, Clemenger BBDO Sydney

Andy Pontin

Tuesday, 20 June 2017

IPA Business & Agency Leadership chair and Clemenger BBDO Sydney CEO Andy Pontin discusses failure, avoiding strict career plans and being yourself....Read more

AdSchool’s top ads: Skoda, Monoprix and Aldi

Aldi

Tuesday, 20 June 2017

We asked our AdSchool Strategic Planning Core Skills students in Melbourne to name their favourite campaigns and what they believe is the magic behind them....Read more

People power - the key to great customer experience

Andrew Baxter

Monday, 19 June 2017

Jan Carlzon’s 1989 book Moments of Truth contains a timeless marketing lesson: every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them....Read more

My Journey: Megan Wailes, senior account manager, AJF Partnership

Megan Wailes

Thursday, 15 June 2017

Introducing Megan Wailes, senior account manager at AJF Partnership and graduate of our IPA Business & Agency Leadership 2016 course. She reveals the value of work experience over a degree, and taking a step back from the day to day to focus on the bigger picture...Read more

Make the leap: Kimberlee Wells, TBWA\Melbourne

Kimberlee Wells

Thursday, 15 June 2017

IPA Business & Agency Leadership chair and TBWA\Melbourne CEO Kimberlee Wells discusses defining leadership, needing courage over intelligence, and why Desmond Tutu is her model leader. TCC: When you started out in the industry, did you always know you wanted to be a leader?...Read more

My Journey: Elizabeth Barnett, group account director, VCCP Australia

Elizabeth Barnett

Thursday, 15 June 2017

Introducing Elizabeth Barnett, group account director at VCCP Australia and graduate of our IPA Business & Agency Leadership 2016 course. She talks to TCC about killing 'em with kindness and wearing your leadership cloak lightly...Read more

Quotas are a necessary “wrecking ball” to allow female merit to rise to the top

Linda McGregor

Thursday, 15 June 2017

Last Friday's Status Quota debate, presented by Legends and Leaders, closed with me, a female whose business is about challenging female stereotypes and enabling gender diversity. Now, I have a confession. I came into this debate pro-merit. I decided, however...Read more

New IPA Business & Agency Leadership Residential to turn managers into leaders

IPA Agency & Business leadership

Wednesday, 14 June 2017

What got you here, won’t get you there. Most people who run an agency for the first time are woefully ill-equipped to do it, because the leap from manager to leader is a huge one, requiring new skills, a new focus and a whole new mindset to land safely on the other side...Read more

Is there merit in merit in the gender equality debate?

Lorraine Jokovic

Friday, 9 June 2017

Looking around at today's 'Status Quota' debate at Vivid, it seemed I was one of, if not THE, most senior women in the room, and indeed the industry. And, as an owner of an agency that employs a wonderful balance of genders and the mother of a talented young woman who...Read more

"It was a leap of faith and failure wasn't an option": Tom McFarlane

Tom McFarlane

Thursday, 8 June 2017

The latest achievement in M&C Saatchi founding creative director Tom McFarlane's decades long career was to be inducted into the AWARD Hall of Fame. He talks to The Communications Council about the early days of M&C Saatchi, what's kept him going all these years...Read more

AWARD Awards Agency of the Year: Clemenger BBDO Melbourne

Clemenger BBDO

Thursday, 8 June 2017

To say Clemenger BBDO cleaned up at the recent AWARD Awards would be an understatement, taking home 20 gold pencils, Best in Show and Agency of the Year. Creative directors Stephen de Wolf and Evan Roberts share their reaction to the success and whether it's possible to reach 'peak Graham'...Read more

AdSchool’s top ads: Volvo, Movember and Menulog

Volvo Lifepaint

Tuesday, 6 June 2017

We asked our AdSchool Strategic Planning Core Skills students in Melbourne to name their favourite campaigns and what they believe is the magic behind them...Read more

AWARD School diaries: Kate Davies, Glue Society

Kate Davies

Tuesday, 6 June 2017

AWARD School 2017 is past the halfway mark, with that crucial home stretch and portfolio submission just around the corner. We asked current student and Glue Society creative Kate Davies to take a moment to reflect on some key learnings so far...Read more

AWARD Awards Creative of the Year: Gavin Chimes, Marcel Sydney

Gavin Chimes

Monday, 5 June 2017

Marcel Sydney's Gavin Chimes has had an epic month. He was named Creative of the Year at the AWARD Awards for being credited across the most winning campaigns, and was recently promoted to associate creative director. Perhaps his biggest learning though took place at AWARD School in 2009. Gavin shares his experiences in this Q&A...Read more

"We need great agencies, and we need great work" - TCC CEO Tony Hale

Tony Hale

Thursday, 1 June 2017

Last week, I was privileged to welcome 72andSunny founder and creative co-chair Glenn Cole to Sydney as our Creative Leadership Forum special guest and chair of the AWARD Awards jury. It is exciting to have 72andSunny aboard, not just as a member of The Communications Council, but as Australia's newest agency...Read more

Field guide to the strategic planner

The Strategic Planner

Wednesday, 31 May 2017

By Hannah Muirhead, senior strategist, The Brand Agency: From changing consumption habits to instinctive curiosity, the strategic planner is one strange creature. Use this field guide to get to know what makes them tick and what drives them to succeed. Most importantly, to protect the future of the planner....Read more

Society’s Jake Ausburn named winner of AWARD School Pop Up

Jake Ausburn

Wednesday, 31 May 2017

Ausburn offered full scholarship to AWARD School 2018 - Jake Ausburn, content executive at social media agency Society, was named winner of the AWARD School Pop Up at Semi Permanent on the weekend. Ahead of 13 finalists, 12 of whom travelled from Melbourne, Brisbane and Perth, Ausburn walked...Read more

M&C Saatchi’s Tom McFarlane inducted into AWARD Hall of Fame

Tom McFarlane

Monday, 29 May 2017

Tom McFarlane, one of the Australian advertising's most influential and effective creatives, has been inducted into the AWARD Hall of Fame at a ceremony in Sydney. M&C Saatchi's founding creative director took his place among adland's greats as just the 17th inductee....Read more

Clemenger BBDO Melbourne dominates at 38th AWARD Awards

38th AWARD Award winners

Monday, 29 May 2017

Clemenger BBDO Melbourne takes 20 gold pencils, Agency of the Year, Best in Show and Chairman’s Choice - BBDO awarded Network of the Year - M&C Saatchi’s Tom McFarlane inducted into AWARD Hall of Fame....Read more

Alcohol advertising in line with community standards

ABAC alcohol regulations

Wednesday, 24 May 2017

New research has found that rulings under the ABAC Responsible Alcohol Marketing Code over the past three years are in-line with community standards. Colmar Brunton Social Research has updated research undertaken in 2013, conducting a series of six focus groups and surveying 1,225 people to assess alcohol marketing considered by the ABAC Complaints Panel....Read more

The art of persuasion - a lesson from Aussie actor Myles Pollard

Myles Pollard

Wednesday, 24 May 2017

Myles Pollard, best known for his roles in Aussie TV classics McLeod's Daughters and Home and Away, has a thing or two to teach advertising executives about communicating with confidence. He shares his seven key insights with us...Read more

Performance pressure: arts companies need to lift their game

Andrew Baxter

Monday, 22 May 2017

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and art galleries. Yet there’s a marketing dichotomy taking place. For such a creative industry...Read more

What do you get when you combine AWARD School and the Graduate Program? Ask Chris Thompson

Chris Thompson

Wednesday, 17 May 2017

Clemenger BBDO's Chris Thompson is lucky enough to be taking on the double whammy of The Communications Council's Graduate Program and AWARD School. In this photo diary he gives us a sneak peek of grad life as well his first impressions and learnings from AWARD School...Read more

"Australia's biggest strengths are its talent, creative ambition and Aussie spirit": Glenn Cole

Glenn Cole

Wednesday, 17 May 2017

72andSunny co-founder and chief creative officer Glenn Cole is about to hit Australian soil to embark on a whirlwind tour. He's hosting the AWARD Creative Leadership Forum and is jury chair of the AWARD Awards both on May 26, ahead of launching the agency's first Australian....Read more

Women and Leadership Australia scholarship applications open

WLA Scholarships

Tuesday, 16 May 2017

Women and Leadership Australia (WLA) has launched a national initiative to support the development of female leaders across the country's communications sector.The initiative is providing women with grants to enable participation in a range of leadership development programs...Read more

7 Minute Mentors: Tommy McCubbin, CHE Proximity

Tommy McCubbin

Friday, 12 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity group creative director Tommy McCubbin shares why he got into advertising and what he looks for in a team member...Read more

The Graduate Diaries: Timmi Tsapaliaris, Leo Burnett

Timmi Tsapaliaris

Friday, 12 May 2017

From learning with a view to celebrating over food, Leo Burnett account executive Timmi Tsapaliaris shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

7 Minute Mentors: Jayne Brady, AJF Partnership

Jayne Brady

Thursday, 11 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, AJF Partnership head of client services Jayne Brady shares how important it is to take risks and never stop asking questions...Read more

From AWARD School to 30 under 30:  Kiah Nicholas, Host

Kiah Nicholas

Wednesday, 10 May 2017

Host copywriter Kiah Nicholas is an achiever if there ever was one. She has gone from being an AWARD School Top 10 student in 2014 to being a tutor for the 2017 class - and was recently named a winner in B&T's 30 Under 30. We caught up with her...Read more

My Journey: Taryn Atkinson, client services director, Neonormal

Taryn Atkinson

Wednesday, 10 May 2017

Introducing Taryn Atkinson, client services director at Neonormal and graduate of our IPA Campaign Planning 2016 course. She reveals her career goals and inspiration, and why she continues to look up to Campaign Planning chair and UM chief strategy officer Sophie Price...Read more

The changing face of brands

Andrew McCowan

Wednesday, 10 May 2017

By Andrew McCowan, strategy and insights consultant.
We live in an era of branding – to the point that we are individually encouraged to have a “personal brand” that we market and manage through the social media space and beyond. People frequently discuss “the brand” and its meaning...Read more

The strategic planner’s ultimate reading guide

Justin Graham

Tuesday, 9 May 2017

M&C Saatchi chief strategy officer Justin Graham shares his recommended reads to inspire next level commercial creativity 1. Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of Inspiration...Read more

7 Minute Mentors: Anita Deutsch-Burley, McCann

Anita Deutsch-Burley

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann general manager Anita Deutsch-Burley describes how being a science and maths nerd, plus being fascinated by psychology, has fueled where she is today...Read more

7 Minute Mentors: Mike Napolitano, TBWA

Mike Napolitano

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, TBWA managing director Mike Napolitano reveals how co-creating ideas that can make people think differently is the best part of his job...Read more

Risky business - is screen scraping legal?

Stephen von Muenster

Monday, 8 May 2017

It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia? A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk...Read more

My Journey: Bryan Wilmot, senior strategist, Leo Burnett

Bryan Wilmot

Monday, 8 May 2017

Meet Bryan Wilmot, senior strategist at Leo Burnett Sydney and a B&T 30 Under 30 star who we are proud to call a graduate of our IPA Campaign Planning course in 2016 and Strategic Planning Principles in 2013...Read more

From AWARD School to 30 under 30: Chloe Saintilan, TBWA

Chloe Saintilan

Friday, 5 May 2017

TBWA Sydney creative Chloe Saintilan has come a long way since she completed AWARD School in 2014. Not only has she now shifted sides from student to tutor, but she was recently named a winner in B&T's 30 Under 30...Read more

7 Minute Mentors: David Phillips, McCann

David Phillips

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann head of strategy and media Dave Phillips shares the value of remembering everyone's name and spending more time with clients than colleagues...Read more

7 Minute Mentors: Adrian Mills, McCann

Adrian Mills

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne managing director Adrian Mills divulges his love of Powerpoint and that time he fell off a roof...Read more

Business strategy – the easy path or the hard path?

Carl Moggridge

Thursday, 4 May 2017

Undoubtedly, in all its forms, advertising still works. It’s still a fundamental driver of growth and an integral part of the economy. However, across the pond in the US, The Association of National Advertisers suggests that our efforts may not be quite as effective as they used to be....Read more

7 Minute Mentors: Elizabeth Geor, CHE Proximity

Elizabeth Geor

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity director of experience Elizabeth Geor reveals how she fell into advertising by mistake after starting out in law. TCC: Why advertising as a career?...Read more

Hey juniors: beg, borrow or steal a ticket to Emergence Creative Festival

Simon Thujis

Tuesday, 2 May 2017

“It’s a creative conference,” I said to my partner, stuffing patterned socks and a watermelon t-shirt into my sports bag. “At a winery? Down south?” he said with a puzzled look on his face. I should’ve known by his response, that indeed, Emergence is not quite what it seems....Read more

7 Minute Mentors: Jordan Price, BWM Dentsu

Jordan Price

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, BWM Dentsu head of strategy Jordan Price shares why resourcefulness, relentlessness and restlessness will take you far. TCC: Why advertising as a career?...Read more

7 Minute Mentors: Sarah Bailey, Mr Smith

Sarah Bailey

Monday, 1 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Mr Smith partner and business director Sarah Bailey shares why, among other things, leadership, organisation and empathy are key for a successful career in advertising...Read more

Why addressability is not just a niche fad - but the future of advertising

Liz Geor

Friday, 28 April 2017

The principles of advertising have remained largely unchanged since the Mad Men era. They were based on three fundamental notions that no longer ring true: 1. A captive audience, 2. Ubiquitous distribution, 3. High barriers to entry....Read more

7 Minute Mentors: Paul McMillan, Clemenger BBDO

Paul McMillan

Thursday, 27 April 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Clemenger BBDO Melbourne managing director Paul McMillan shares his motivations for getting into advertising and what you need to stay at the top of your game....Read more

7 Minute Mentors: Jane Walshe, McCann Melbourne

Jane Walshe

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne media director Jane Walsh shares her career high, her own advice to herself, and what she looks for in a team member...Read more

7 Minute Mentors: Alex Lefley, Edelman

Alex Lefley

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, Edelman brand director Alex Lefley shares the best (and worst) parts of his job, his most embarrassing career moment and his career high...Read more

How brands are tapping into the leverage social media influencers have with consumers

Andrew Baxter

Thursday, 27 April 2017

Word of mouth has always been the most effective marketing channel - getting advice on a product or service from someone you trust. Originally it was from a neighbour, friend or family member, then radio hosts and magazine editors found themselves becoming trusted advisers. Celebrities likewise...Read more

The advertising industry needs to be more flexible and supportive to keep talent: Q&A with Glenn McPhee, ManpowerGroup

Glenn McPhee

Friday, 21 April 2017

ManpowerGroup executive manager and former Australian Army artillery major, Glenn McPhee, reveals what the ad industry can learn from the defence forces when it comes to professional development, diversity and leadership...Read more

Developing pathways is critical to being a professional industry

Tony Hale

Friday, 21 April 2017

An issue of immense significance to the advertising industry has been bubbling to the surface - I refer of course to talent. Mumbrella's Simon Canning recently interviewed me as he analysed an international report that revealed stark findings about Australian universities’ ability to prepare students for success within creative industries....Read more

Around the web - motivation, management and punching above your weight

Around the web

Wednesday, 19 April 2017

This week's story selection brings you top career advice to beat boredom and stay on top of your game, as well as advice for new managers on how to succeed. ‘Five smart ways to pull yourself together’ and ‘Forbes’ Top Influencers’ - Forbes...Read more

Who’s really working for you?

Guys Blog

Wednesday, 19 April 2017

By Guy Turner, insights and strategy director, Community Newspaper Group and game-changer, Edge of Glory Jigsaws. Having recently started with a new company, I’ve been provided with the opportunity to look with fresh eyes on the interrelation between company values, execution and culture. One of the standing values is 'innovation’...Read more

The Graduate Diaries: Emilie Coffey, GTB Australia

Emily Coffey

Wednesday, 19 April 2017

From road testing a new Mustang to taking part in a Weetbix eating competition, GTB Australia account executive Emilie Coffey shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

From the ‘a-ha’ moment to the ‘wow’ factor - what it means to nail a brief

Lily Tidy

Wednesday, 19 April 2017

It all starts with a well-defined business challenge. This is shortly followed with an insight, more than observations - nuggets of information about your target audience that can transform the way you connect with them. This used to be about one big insight, however today, this can be multiple insights across the customer journey....Read more

Youngbloods NSW appoints M&C Saatchi's Alistair Stephenson as chair

Alistair Stephenson

Wednesday, 19 April 2017

M&C Saatchi strategist Alistair Stephenson (pictured) has been appointed chair of Youngbloods NSW.  Stephenson's appointment kicks off 2017 alongside a fresh calendar of events and three new committee members. Building on the success of 2016, this year will focus on bridging the knowledge gap between young people and creative industries....Read more

SXSW - a new collaborative future

Kristy Richards

Wednesday, 12 April 2017

SXSW took on another guise this year.  It focused less on what was new, and more on what was right. It was a year of stopping, thinking, and put simply: trying to make a plan for tomorrow rather than just ‘innovating’! Three key questions ran across the festival...Read more

Effies winners revisited: Leo Burnett Melbourne, SPC and ‘My Family Can’

Effies Gold

Tuesday, 11 April 2017

Not only was this campaign awarded a Bronze Effie last year in the ‘Small Budget’ category, it was also last week named in WARC’s World’s Best Campaigns. From the insight to the strategy to the results, we reveal what made this campaign so successful...Read more

Insights and interrogation: video interviews from IPA Campaign Planning

IPA Campaign Planning

Tuesday, 11 April 2017

After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah McKelvie...Read more

Effies winners revisited: Atomic 212°, Double Robotics and ‘Lucy the Robot’

Effies Gold

Tuesday, 11 April 2017

Atomic 212°’s campaign for Double Robotics was awarded a Bronze Effie last year in the ‘Technology & Electronics’’ category - and last week it was named in WARC’s World’s Best Campaigns. In this post we go behind the scenes to reveal what made this campaign a hit...Read more

Around the web - unlocking and evaluating creativity

Around the web

Tuesday, 11 April 2017

This week, we highlight some expert advice when it comes to unlocking fresh new ideas and ways of thinking, and more importantly, how to tell which ideas are keepers and which ones to kill....Read more

Effies Gold revisited: AFFINITY, Narellan and ‘Diving into Data’

Effies Gold

Tuesday, 11 April 2017

The Effies 2017 entry deadline is less than two weeks away, so we’re revisiting last year’s Gold winners in the lead up. In this post we look back at AFFINITY’s epic data-driven campaign for Narellan Pools, which was highly awarded....Read more

If sport is so popular, why is sponsorship of sport becoming more unpopular with marketers?

Andrew Baxter

Tuesday, 11 April 2017

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans searching Google to find out more about its new major sponsor, JLT, while Crown...Read more

My Journey: Suzi Williamson, senior account manager, Leo Burnett Melbourne

Suzi Williamson

Tuesday, 11 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Suzi Williamson, senior account manager at Leo Burnett Melbourne, who was a CommsCouncil graduate who went onto to take...Read more

Watching Carnage and its brilliant depiction of how challenging ideas spread

Carnage

Tuesday, 11 April 2017

Watching Carnage and its brilliant depiction of how challenging ideas spread: Simon Amstell’s mockumentary 'Carnage' has won much praise for its use of dark and self-deprecating humour to bring veganism to a wider audience, but it also offers something of a masterclass in how challenging...Read more

Effies Gold revisited: The Monkeys, MLA and ‘The Most Successful Lamb Campaign Ever’

Effies Gold

Monday, 10 April 2017

Here it is: 2016’s Grand Effie winner. The Monkeys’ ‘Operation Boomerang’ took out three categories: ‘Food, Confectionary and Snacks’, ‘Short Term Effects’, and ‘Most Original Thinking’.  The Monkeys were also awarded Agency of the Year. Can any of this year’s entries stack up? ...Read more

Around the web - education, culture and career advice

Around the web

Thursday, 6 April 2017

Adapting ways of working and the skills requirement for new talent were hot on the news agenda this week. Our pick of online stories also offers advice from 72andSunny and Harvard Business Review. ‘Are schools failing Australia’s advertising industry?’ and ‘Droga5 CEO Sudeep Gohil takes Publicis India role’ ...Read more

Brand complexity and business effectiveness: IPA Campaign Planning Melbourne days two and three

IPA Campaign Planning Melbourne

Thursday, 6 April 2017

Campaign planning in the digital age requires an unraveling of brand complexity by understanding business objectives to achieve marketing effectiveness, IPA Campaign Planning Melbourne delegates heard in the final two days of the intensive course...Read more

Technology, creativity and making emotional consumer connections:
IPA Campaign Planning Melbourne day one insights

IPA Campaign Planning Melbourne

Tuesday, 4 April 2017

“Focus on the outcomes you create, not the output you make,” course chair and GTB head of strategy Anuj Mehra stated to introduce the intensive three-day residential to Melbourne delegates on Sunday. “Think of marketing as a revenue driver, and not just the outcome of pretty things.”...Read more

My Journey: Stacey McMaster, digital account manager, One Green Bean

Stacey McMaster

Tuesday, 4 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this new series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Stacey McMaster, digital account manager at One Green Bean in Sydney...Read more

2017 is the year of the human

Carl Ratcliff

Tuesday, 4 April 2017

This year I had the good fortune of attending Austin’s SxSW.
Once I got my head round the extraordinary flavour of Texan queso, the unexpected silkiness of 100% agave tequila and the restorative effects of a breakfast taco, I settled into what can only be described as the coolest freshers’ week on the planet...Read more

The undercurrents that link technology and society’s future image

Morgan Jay

Tuesday, 4 April 2017

One of the things you pick up on fairly quickly at SX Interactive are the undercurrents. Even though there are over 1,000 different sessions throughout the week, common themes start to emerge. A universal thought if you will that connects all the speakers and the delegates....Read more

The Graduate Diaries: Oliver Smyth, Traffik Group

Oliver Smith

Tuesday, 4 April 2017

From team bonding on the harbour to hanging out with St George's dragon, Traffik Group graduate account coordinator Oliver Smyth shares what he's been up to in his first two months of The Communications Council’s Graduate Program...Read more

Contagious ideas and a connections ecosystem: IPA Campaign Planning Sydney highlights days two and three

IPA Course

Friday, 31 March 2017

Day two and three of IPA Campaign Planning Sydney highlighted not only the importance of ideas, but uncovering the connection points that enable ideas to spread - and ultimately build powerful, successful brands...Read more

Around the web - technology, strategy and creativity

Effie Awards Gold

Thursday, 30 March 2017

This week the impact of technology on creativity has been a hot talking point from SXSW - but is it the threat the industry is fearing? Our story selection looks at the creative opportunities technology can unlock, as well as tapping into creative juices the old-fashioned way....Read more

Effies Gold revisited: TBWA Melbourne, ANZ and “Owning the First Job Trigger”

Effie Awards Gold

Thursday, 30 March 2017

With the Effies 2017 entry deadline fast approaching, we’re revisiting last year’s Gold winners. Here, we recap on why TBWA Melbourne took out Gold in the Financial Services for their ANZ campaign. Young adults don’t spend much time engaging with banks, yet this segment...Read more

 

Curiosity, collaboration and communications: highlights of IPA Campaign Planning Sydney, day one

IPA Campaign Planning Wrapup

Thursday, 30 March 2017

Day One of IPA Campaign Planning Sydney taught delegates to be curious when uncovering insights and defining purpose; to embrace and never underestimate the power of collaboration; and to communicate in a strategic way that is bigger than a product - and truly matters...Read more

 

One man, a lot of BBQ, and four trends from SXSW 2017

Alex LefleyThursday, 30 March 2017

Now that the dust has settled, the delegates have returned home, and the smell of BBQ has been washed out of clothes – it’s time to reflect on some of the top trends to appear out of this year’s South by Southwest, the world’s largest conference for interactive and emerging technology, hosted earlier... Read more


Effies Gold revisited: The Monkeys, Blackmores and ‘The Power of Knowledge’

Effie AwardsTuesday, 28 March 2017

As the Effies 2017 entry deadline looms, it’s time to revisit last year’s entries that earned the coveted Gold prize. In this post, we recap on why The Monkeys took home Gold in the ‘Health and Wellbeing’ category for their work with Blackmores... Read more


Authenticity, adaptation and agency collaboration

Christine WagnerTuesday, 28 March 2017

Christine Wagner, Ford Australia product marketing manager for emerging opportunities, and co-chair of IPA Campaign Planning Melbourne, reveals how agencies have acted as the brand’s conscience to keep it accountable and adaptable... Read more


Earned media - not simply PR for an ad

Rebecca BrownhillMonday, 27 March 2017

Rebecca Brownhill, associate director, Pulse Communications, discusses how earned media shouldn’t be about PR-ing ads, and is rising to the fore of integrated campaigns. TCC: Why is earned so important in today’s integrated campaign plans?... Read more


The Graduate Diaries: Celine Dinant, DDB Sydney

Celine Dinant Monday, 27 March 2017

In the first of our 2017 Graduate Diaries, DDB Sydney business coordinator Celine Dinant captures the highlights of her first two months being part of The Communications Council’s Graduate Program in this photo entry.... Read more


A judge’s perspective on how to win an Effie

Colin Wilson-BrownThursday, 23 March 2017

Colin Wilson-Brown, Effies chairman of judges and principal, The Clinic, asks aspiring winners to put themselves in a judge’s shoes to make the process less painful - and increase their chances of victory. Put yourself in the position of a judge. They have 12 entries to read... Read more


Finance and media agencies - what you need to know part two

FinanceThursday, 23 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media. Prior to committing any plans with media owners an agency should ensure that proper approval has been provided by the client. The exact form in which approval will be provided will vary by client and should be set out in the contract... Read more


Finance and media agencies - what you need to know part one

FinanceWednesday, 22 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media.
Just like media, the world of finance comes with a language of its own that is designed to confuse and intimidate the outsider...
Read more


Defining problems, identifying audiences and unearthing truths

Jacqueline WittsWednesday, 22 March 2017

We questioned AJF Partnership head of strategy Jacqueline Witts on asking the crucial questions of ‘why’ and ‘who’, ahead of her session at IPA Campaign Planning Melbourne. TCC: Why is defining a problem key?... Read more


Culture, creativity and competition - our picks from around the web

Around the webWednesday, 22 March 2017

This week, these stories on company culture grabbed our attention, from the role creativity and competition play, to the increasing importance of wellbeing. Here they are for your reading enjoyment: “The Adam & Eve/DDB school of creativity” and.... Read more


My Journey: Sandra De Witt, account manager, The Brand Agency

SandraTuesday, 21 March 2017

It’s time to celebrate the achievements of CommsCouncil course graduates. In this new series, we’ll be profiling recent completers to share their learnings, career goals and overall inspiration. Meet Sandra De Witt, account manager at The Brand Agency in Perth... Read more


 

Insight, knowledge, understanding and trends: the building blocks of campaign planning

Simon McCruddenTuesday, 21 March 2017

J. Walter Thompson head of planning Simon McCrudden discusses how planners must combine their knowledge of campaign planning fundamentals with new information and channels to deliver fresh and unexpected strategies.... Read more


The power of purpose

Paul GageTuesday, 21 March 2017

Paul Gage, head of strategy Asia Pacific, GTB, illustrates the power of purpose and its impact on business - as well as outlining his own professional purpose. A clear purpose brings organisation and focus to a business. It’s not a tag-line. It’s not a ‘brand’ campaign.... Read more


Data breach update to Australian privacy law

Stephen von MuensterMonday, 20 March 2017

In our increasingly online economy, data breaches are an unfortunate reality for all businesses, and a threat to consumer privacy and safety. A data breach is essentially any intentional or unintentional release of secure or private or confidential information to an untrusted environment... Read more


‘Plan with a publishing mentality’ - Emotive Content’s Simon Joyce

Simon JoyceFriday, 17 March 2017

Ahead of his session at IPA Campaign Planning next week, we asked Emotive Content CEO Simon Joyce to explain the fundamentals of ‘always on’ content strategies and what brands can do to keep up. TCC: Can you describe/define ‘always on’ to someone who’s never heard of it, or a brand that has never behaved in that way before?... Read more


Nominations open for 2017 NSW Creative Achievement Awards

Elizabeth Ann MacgregorFriday, 17 March 2017

The NSW Government is calling on the state’s brightest creative talent to nominate for the 2017 NSW Creative Achievement Awards. The awards, to be held on 14 June at the Museum of Contemporary Art during Vivid Sydney, are a NSW Government initiative to celebrate and reward outstanding achievements that help raise the global profile of NSW creative industries... Read more


Social influencers, brands and agencies: what the AANA update to advertising laws means

Data BreachFriday, 17 March 2017

It is evident from a casual gaze through social pages or industry commentary that brands are increasingly turning to social influencers to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. Indeed, some commentators have even described social influencers as our ‘future media owners’... Read more


Writing your Effies paper: it won’t be fun, but it’s worth it

Fabio BurestiFriday, 17 March 2017

Every time I see the call for entries every year, part of me just dies inside. You’ve got to prepare yourself mentally for the challenge ahead, because an Effie is not easy to win. Seeing how few Golds were awarded last year is testament to how much tougher it’s getting and how much better your entries need to be from a numbers and rigour point of view... Read more


What is an idea and why do our brains like them so much?

Ben KeenanWednesday, 15 March 2017

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website... Read more


The Australian Directors’ Guild awards first Gender Matters: Commercial & Content Directing Mentorships to eight recipients

ADG CPCWednesday, 15 March 2017

Eight recipients of the first Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program were announced at an event last night at FINCH attended by members of the screen and advertising industries... Read more


Constraining and unleashing creativity - our picks from around the web

Around the webWednesday, 15 March 2017

We took to the web to digest the most interesting recent stories on creativity, whether it’s pressure thanks to either politics, time or bad behaviour, or defying convention as Warhol did. Here they are in case you missed them. ‘Has the democratisation of distribution revolutionised creativity?’ ... Read more


Youngbloods QLD announces GPY&R’s Angus Whitton as chair

Angus WhittonTuesday, 14 March 2017

Youngbloods QLD is kicking off 2017 with the appointment of GPY&R’s Angus Whitton as this year’s chairman. Assisting him as co-chair is last year’s PR manager, Nina Clarke of Ray White Commercial. Says Whitton: “I’m very excited to begin working with the committee this year. We have a few fresh faces... Read more


From implementer to leader - the art of account management

Bryce CoombeTuesday, 14 March 2017

There’s a big difference between being an implementer of advertising strategies to someone who leads the marketing communications process. A whole step change is required in terms of not just skills and experience, but all over mindset and attitude... Read more


The magic of ‘bottle episodes’ and how they can inspire brands with zero

Bottle EpisodesTuesday, 14 March 2017

Nick Geoghegan, strategy consultant at eatbigfish, argues that brands can learn from budget 'bottle episodes' to turn constraint into creativity. Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing... Read more


News Corp Australia opens entries for the Cannes Young Lions competition

Cannes Young LionsMonday, 13 March 2017

News Corp Australia, the official Australian representative of the Cannes Lions International Festival of Creativity, has today announced that entries for the 2017 Cannes Young Lions competition are now open. Now in its ninth year, the competition searches for the best young talent... Read more



The work behind the work part two: an insight into the industry’s top campaigns

GrahamThursday, 9 March 2017

From a new evolution of the human body to provoking thoughts around gender equality, there’s something the country’s most impressive recent campaigns have in common: they’ve genuinely connected with people and even changed behaviour in some instances... Read more



The work behind the work part one: an insight into the industry’s top campaigns

MLAThursday, 9 March 2017

From celebrating Australia’s diversity to championing family time, these top campaigns all share the common thread of empowerment and encouragement. We’ll be exploring the below three at our upcoming AMG ‘The Work Behind the Work’ event in Sydney. Here’s a preview on what made them so successful... Read more



Eff Test Quiz - How effective are your campaigns?

How effective are you campaignsThursday, 9 March 2017

Do you know how to fully evaluate and hone effective campaigns? Can you rigorously evaluate the impact of that campaign, without falling into some classic traps of misinterpretation? Finally, are you up to speed with the tactics involved in writing up an effectiveness paper - especially with this year’s Effie Awards now open for entries... Read more



110-strong jury to judge 38th AWARD Awards

JuryTuesday, 7 March 2017

The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 38th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives will be tasked with selecting the 38th AWARD Award winners, with the first round of judging kicking off on 16 March 2017... Read more



What’s your passion?

John BroomeTuesday, 7 March 2017

Unilever’s John Broome reveals how collecting old books helps him decompress, explore and discover. TCC: What's your passion? JB: Collecting and reading old books. I have over 2,000 cluttering up the house now. TCC: Why? JB: Reading is a peaceful counter weight to the high stress workplace and old books tell a story... Read more



Youngbloods WA appoints The Brand Agency's Sarah Kappeler as President

Sara KappelerTuesday, 7 March 2017

The Brand Agency Account Manager Sarah Kappeler (pictured) has been appointed Youngbloods WA's 2017 President. Kappeler's appointment kicks off 2017 alongside a fresh calendar of events, a new committee and reinvigorated focus on networking and education... Read more



Ideas, purpose and effectiveness in the experience economy

Sophie PriceMonday, 6 March 2017

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy?... Read more



Attracting talent and secrets to successful client relationships - our picks from around the web

Around the webMonday, 6 March 2017

We scoured the web for the most interesting recent stories on talent attraction, retention, and agency best practice. Here they are in case you missed them. ‘Attracting young talent to the industry’ and ‘Media companies are like leaky buckets’... Read more



Taking you on a journey of excellence and inspiration

Tony HaleMonday, 6 March 2017

The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take people to the top of the game in ways you couldn’t imagine... Read more



How to have a big creative idea

The big IdeaThursday, 2 March 2017

Award winning creative director and author Steve Harrison reveals that there's more to coming up with a big idea than speedy brainstorming. The first thing we need to realise is that it is more about time than talent.  So when your boss or your client gives you 24 hours to come up with a big idea, explain that it just can't be done... Read more


What makes good strategy?

APG SpeakersMonday, 27 February 2017

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the strategist’s direct control... Read more


How to get the attention of awards judges (and ensure no one else notices your ad)

TrophyMonday, 27 February 2017

Creative director and author Steve Harrison reveals the impact and importance of not just a good headline, but a headline in the first place. At the 2016 D&AD Awards, the judges gave precious Pencils for Best Writing for Advertising and Best Press to ads with no headlines... Read more



Ambiguity, technology and creativity - insights from Pause Fest

AmbiguityFriday, 24 February 2017

Alex Wood, strategy director at DT, reports back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. We spend a considerable amount of time in boardrooms convincing people that we know everything and we have the solution to solve the unsolvable... Read more


The two simple questions that'll get people to notice your ad

CopywritingThursday, 23 February 2017

By Steve Harrison, author and former creative director: Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view.  Think about what’s in it for them?  What need of theirs will it fill?  What advantage will they get? As far as your message is concerned, these are the only things they are bothered about... Read more


David Droga: from talented teen to influential adman

David Droga's JourneyWednesday, 22 February 2017

If you haven't heard yet, this year's AWARD School Top Student from all states and New Zealand will be flown to New York City to meet legendary Droga5 founder David Droga - who won AWARD School himself 30 years ago. Check out our special graphic that charts his journey... Read more



AWARD graduates Barbara Humphries and Scott Dettrick promoted to Creative Directors at The Monkeys

Barbara Humphries and Scott DettrickTuesday, 21 February 2017

Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers at The Monkeys... Read more


What’s your passion?

Matt EastwoodTuesday, 21 February 2017

Ahead of his highly anticipated AWARD talk taking place in Sydney next month, JWT Worldwide chief creative director Matt Eastwood reveals how his passion outside of work has helped fuel his success in the advertising industry... Read more

 


Glenn Cole appointed chairman of judges for 38th AWARD Awards

Glenn ColeFriday, 17 February 2017

Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards... Read more

 


Planners need to focus on the outcomes they create, not the output they make 

Anuj Mehra & Sophie PriceFriday, 10 February 2017

Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney and Anuj Mehra to chair Melbourne. In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch discrete campaign thinking, zooming in and out, and ultimately, develop a ‘T-shaped’ skillset... Read more


How technology and creativity are impacting media planning

Simon LawsonFriday, 10 February 2017

PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity... Read more




Could you be the next Droga?

David DrogaTuesday, 7 February 2017

2017 is the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School. To mark the occasion, this year’s AWARD School top student - selected from the winners of all the Schools in Melbourne, Sydney, Perth, Adelaide, Brisbane, Hobart and Auckland - will win an amazing opportunity to meet David Droga himself.... Read more



Creative Director turned author and director Steve Harrison to present Exclusive Masterclass Down under

Steve HarrisonWednesday, 1 February 2017

The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March. Dubbed 'the greatest Direct Marketing Creative of his generation', the ex-Wunderman Global Creative Director will run exclusive courses... Read more



Welcome Message 2017: Tony Hale, CEO of The Communications Council

Tony HaleTuesday 31 January 2017

Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to working with our members and representative councils to deliver a rich calendar of activity throughout the year... Read more



Flawed Labor Policy to cost West Australian Jobs

Steve HarrisonSunday 22 January 2017

The peak body representing an industry worth $4.6 billion to the WA economy has expressed concern over Labor’s plan to gut the sector if it’s elected to office in the upcoming March state election.
The Communications Council is a non-political body representing creative, advertising, PR, production and corporate communications agencies...
Read more




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