News & Media Releases 2016

Media Releases 2016

Author and Effectiveness Expert Peter Field Headlines IPA Strategic Planning Course

AJF Partnership’s Pieter-Paul von Weiler & M&C Saatchi Group’s Justin Graham to Co-Chair - First set of speakers announced - Prolific UK author and expert on marketing effectiveness, Peter Field will join The Communications Council in Sydney and Melbourne this September to mentor Australian delegates...

Media Release

Tuesday 9 August 2016

Advertising delivers $40bn to the Australian economy

The true economic power of Australian advertising has been revealed today in an independent study that values the industry’s contribution at $40bn over a 12 month period ­ equating to 2.5 per cent of Australia’s total GDP (2014). The Deloitte Access Economics report, Advertising Pays: The Economic Employment and Business Value of Advertising, is the first of its kind in Australia, commissioned by The Communications Council, peak industry body for Australian advertising agencies.

Media Release

Friday 15 June 2016

Jaimes Leggett Confirmed as Chair of The Communications Council

Jaimes Leggett, Group CEO of M&C Saatchi Australia, was confirmed as the ongoing Chair of The Communications Council, following seven months as interim Chair. The decision was voted in at The Communications Council’s 2016 AGM in May. Since taking the position last October, Jaimes has overseen the rejuvenation of The Communications Council’s strategic plan, which has included... 

Media Release

Friday 10 June 2016

APG announces BMF’s Ali Tilling as Biggest Thinker with provocative argument to end brand building

More than 140 people attended Tuesday night’s APG Battle of Big Thinking to see BMF Joint Head of Planning Ali Tilling take out the title of 2016 Biggest Thinker. Arguing that brand building is irrelevant, Ali convinced attendees with an entertaining and compelling plea for brands to be more like Robin than Batman. The analogy called on brands to deconstruct ideas, seek out imperfections and to stop creating problems to solve.

Media Release

Thursday 9 June 2016

AWARD School New Zealand Applications Open Soon

AWARD School - Australia and New Zealand’s pre-eminent training program for aspiring Creatives, Copywriters and Art Directors - will release the 2016 brief for New Zealand applications on Friday 20 May. Running for more than 30 years, AWARD School is highly competitive and follows a strict selection process based on demonstrated creative potential. The 12 week intensive course will accept applications until Friday 3 June 2016, with successful applicants notified by Friday 10 June. The opening lecture will take place on Monday 27 June.

Media Release

Monday 17 May 2016

Strategy, Account Management and Creative Process - New Courses
for 2016 AdSchool Calendar

With increasing demand from industry for relevant, contemporary and practical learning opportunities, The Communications Council has now announced eight courses have been added to the 2016 AdSchool training calendar, with several more in development for later in the year.

Media Release

Monday 12 May 2016

AWARD School Issues Diversity Challenge with Leading Australian Brands

AWARD School is calling on aspiring creatives to help three of Australia’s biggest brands
champion diversity across their businesses, brands and products. Live briefs will be published later today on the AWARD School website for ANZ, Toyota, and Meat & Livestock Australia, open to anyone without prior creative agency experience to address the challenge.

Media Release

Monday 2 May 2016

Changing Communications World Requires New Breed of Campaign Planners

Leaders from different corners of the industry have set the agenda for The Communications
Council’s 2016 IPA Campaign Planning Course, calling for a new breed of campaign planners
to leverage today’s volatile communications landscape.

Media Release

Tuesday 2 February 2016

2016 AWARD School Heads Announced

A team of 11 creative leaders have been appointed to head up this year’s AWARD School -
Australia’s pre-eminent training program for aspiring Creatives, Copywriters and Art Directors,
which will run in Sydney, Melbourne, Brisbane, Perth, Adelaide, Tasmania and Auckland.

Media Release

Tuesday 2 February 2016

37th AWARD Awards Announces 110 Strong Jury

The Australasian Writers and Art Directors Association (AWARD) has today announced
the full line up of jurors for the 37th AWARD Awards - an annual celebration of the most
outstanding creative communications work in the Asia-Pacific region.

Media Release

Tuesday 2 February 2016

Call for Entries for 2016 Australian Effie Awards Announced

The Communications Council has today announced the 2016 Call for Entries for the Australian Effie
Awards, with the closing date set for Thursday 21 April.

Media Release

Thursday 21 January 2016

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