Graduate Program Agency Information


AGENCY INFORMATION

2019 Graduate Program - 6 months

Agencies are under more pressure than ever, and although there is every intention to train on the job, the reality is that it often gets overlooked in the rush to simply ‘get things done’. 
 
The Communications Council Graduate Program will help you train your most promising junior talent and accelerate their learning within an agency environment. The training transforms junior staff from ‘leaners’ to ‘lifters’ both in the short term and for the life of their careers.
 
It is one of the services our members have come to appreciate and rely on over the past 36 years.

Key benefits

  • Removes the challenges of training entry level talent under stressful environments
  • Opportunity to promote your agency philosophy and work through the inter-agency workshops
  • New extended program of AdSchool Fundamentals Workshops covering major disciplines, conducted in different agencies over 5 month period
  • Completely revised and updated IPA Online Foundation Certificate
  • Manageable agency commitment of six month contract

Register your interest
Agency Fact Sheet



Who's it for?

The Graduate Program has been designed to assist Heads of Talent and Heads of Department in the training process of entry level talent. It may include recent university or TAFE graduates, or new talent coming from different industries. The training program is offered to our member agencies in Sydney and Melbourne, starting late February 2019.

I’m a recent grad. How do I get a job in the advertising industry?
If you’re keen to work in the advertising industry, please visit our Jobs Board or alternatively contact our Members directly for entry level job opportunities.

Training Overview

The Graduate Program consists of three parts, including the internationally recognised IPA (Institute of Practitioners of Advertising) qualification.

1. AdSchool Fundamentals Workshop (5 months)
Once a month all of the grads will meet at a different agency and be taught about a discrete discipline.

Module one

Getting Started / Client Expectations

Module two

Strategic Planning / Research

Module three

Creative Development

Module four

Digital

Module five

Production / Finance


2. IPA Online Foundation Certificate

Graduates are provided unique access to the highly respected IPA online course covering the fundamentals of marketing and advertising. Completely revised this year, the IPA Online Foundation Certificate is like a mini-degree in advertising and teaches the core tenets of marketing and communications.  It involves 30 hours of study plus a two-hour supervised written exam, to be taken in June 2019.

3. Grassroots Events

Grads also attend two evening events organised by The Communications Council's Account Management Group and Account Planning Group.  Recent events have included “The Work Behind the Work” and “Cannes Download”.


2019 Key Dates

AdSchool Fundamentals

27 February, 4-6pm - Getting Started / Client Expectation

27 March, 4-6pm - Strategic Planning / Research

17 April, 4-6pm - Creative Development

29 May, 4-6pm - Digital

19 June, 4-6pm - Production / Finance


IPA Foundation Certificate

Exam 27 June, 9-11am


Grassroots Events

Dates to be confirmed


Agency Commitment

Cost
Price per graduate $2,800 (incl GST)
Time out of the agency to attend classes (once a month for two hours)

Frequently Asked Questions

What are the benefits of the Grad Program for agencies?
The Graduate Program removes the challenges of training entry level talent and takes the pressure off agencies to provide on-the-job training under often stressful environments. The Communications Council provides all the training to make sure staff are maximising learning opportunities and can hit the ground running. Junior staff will leave the six month program with practical guidance on everything involved with agency life, alongside access to ongoing support and guidance.

What are the benefits for junior staff and grads?
The Grad Program accelerates their learning and fast tracks careers across all sectors of the advertising industry. The program provides junior staff with increased guidance and support when they need it most, as well as access to grassroots events and internationally recognised courses.
More than just training, the Grad Program promotes a positive learning environment and introduction to agency life.

How is the Grad Program different in 2019?
In response to agency feedback and demand, The Communications Council is shifting its focus to training only and will no longer be providing recruitment and screening of graduates. The new and improved Grad Program also features the extended AdSchool Fundamentals modules covering major disciplines across advertising, and the completely revised and updated IPA Online Foundation Certificate. The program is also open to junior staff working in PR and media agencies.

I’m a recent grad. How do I get a job in the advertising industry?
If you’re keen to work in the advertising industry, please visit our Jobs Board or alternatively contact our Members directly for entry level job opportunities.


Contact

For more information, please contact:

Sydney
Simone Goldstein, The Communications Council
simone@communicationscouncil.org.au | 0417 776 321

Melbourne
Amy Lee, The Communications Council
amy.lee@communicationscouncil.org.au | 0411 732 675