APG Account Planning Group

APG Account Planning Group

The Account Planning Group (APG)

“A warm welcome to the Account Planning Group. Whether you are looking to connect with the planning community in Australia, check on one of our events, voice your opinion, find a course to improve your skill set, or start a conversation with fellow planners, this is the place to come. The planning community in Australia is strong and vibrant; it is also incredibly generous in sharing knowledge, for which we are very grateful. I look forward to seeing you at one of our events.” 

Angela Morris, APG chair
Chief Strategy Officer, J. Walter Thompson Australia

What's on

The Battle of Big Thinking
Our annual collaboration with Vivid will showcase a real battle this year, with the best strategists in town pitting their wits against one another like philosophical gladiators.  The audience gets to choose who will walk away with the coveted boxing gloves this year as winner.

Cannes Download
In collaboration with the AMG the Comms Council will host an evening when you can view the main winners, effectiveness awards and interesting outliers in cinema comfort.  There will be commentators who will help frame the work to get you thinking.

APG Strategy Awards
The bi-annual Account Planning Group strategy awards make their welcome return as the only awards that specifically acknowledge and reward the contribution of strategic planning in the communications process.  Come along and support the best thinkers in the business.

Find events

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APG Strategy Awards and Planning Idol

These awards showcase the best of our planning community and provide you with a unique opportunity to demonstrate your strategic thinking. The awards have been updated to reflect the wider remit of modern planning, and the different types of planning across a range of agencies, from creative, to media, to digital, PR and beyond. They are judged in categories to ensure that like is judged with like. Awards will be allocated for Gold, Silver and Bronze, with a best in show Grand Prix awarded for overall excellence. The judges look for evidence of how your strategy or strategic input has had a significant influence in terms of solving the challenge. The awards run in alternative years with APG Planning Idol. more info


Contact us

Please feel free to contact us and share your ideas.

Contact The Communications Council membership team membership@communicationscouncil.org.au

The APG has been in existence since 2003 in Australia and continues to go from strength to strength. We have established a robust and inclusive planning community, and offer our members unparalleled opportunities for professional development and networking through our events and courses.

There is a tremendous camaraderie and infectious enthusiasm among the committee which we hope filters through to the broader membership.

The Committee

  • Angela Morris, APG Chair, J.Walter Thompson
  • Bernadine Brewer, Host/Havas
  • Jody Elston, Richards Rose
  • Celia Garforth, The Special Group
  • Ben Hourahine, AnalogFolk
  • Ian MacDonald, McCann
  • Elaine Quirke, WAVEMAKER
  • Moensie Rossier, BWM Dentsu
  • Joseph Smeaton, DDB
  • Kate Smither, Saatchi & Saatchi
  • Ali Tilling, BMF

Melbourne sub committee

  • Pieter-Paul von Weiler, AJF Partnership
  • Alex Wood, AKQA
  • Anuj Mehra, GTB
  • Alex Wood AKQA