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“We need to get rid of the term client ‘service’. We need to be partners and producers. If content is king, then knowledge is prince.” - Paul Bradbury, Chief Executive Officer, WHYBIN \ TBWA GROUP
"It’s time we disrupted the notion of client ‘service’ and a disproportionate emphasis on the client relationship. Strong client-agency relationships are a by-product of providing visible value and ideas that help clients leapfrog their competition to transform the category they’re in.” - Nitsa Lotus, Managing Director, WHYBIN \ TBWA GROUP
"The journey from account management to agency management can be a tricky one, often without much practical advice or guidance along the way. Being great at getting things done is different to being great at leading a team, a client or an agency."- Paul McMillan, Managing Director, Clemenger BBDO Melbourne
During this three day residential course, account management professionals at a senior level will learn how to transition from a management to a leadership role and embrace the complexities of agency life.
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Day one: Leadership and client service
Topics cover:
- The journey from manager to leader
- Client expectations
- When things go wrong
- Leadership experiences from other worlds
- What keeps the CEO awake at night?
- Project briefing
Day two: Becoming a better business person
Topics cover:
- The basics of agency finance
- Boardroom dynamics
- New ways of making money
- The dark arts of managing client relationships
- Presenting to persuade
- Procurement negotiations from a client’s POV
Day three: Finding your style as a leader
Topics cover:
- Sound Bites on Leadership
- Building your personal brand
- Group presentations/judging
* Topics vary slightly by state
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