IPA Campaign Planning

Want to know more about IPA Campaign Planning?

The 2017 Chair and Speakers will be announced soon therefore, in the meantime, please check out the 2016 program and line-up.

2016 Chairs

  IPA Campaign Planning

This course is designed to familiarise delegates (students) with the processes from client brief to campaign solution. It includes understanding how strategic, creative and media planning are integral to creative advertising.


A 3-day intensive residential program. Informative and interactive speaker sessions with renowned industry leaders. Project briefing - delegates work in groups, supported by a course tutor. The Communications Council aims to provide a risk-free environment where people can learn from their mistakes and take responsibility for their own development.

Experience has shown that account managers, planners and media personnel with at least 2-3 years experience are the people for whom this course is most valuable.

Delegates learn about every stage in the advertising process from some of the best brains in the industry and have the opportunity to put that information into practice through team projects.

There is the opportunity for role reversal: account managers moderate qualitative groups with real respondents; media planners write advertisements to the strategies their teams have produced.

Each case study is based on real life communication tasks with genuine data, and the attendance of a senior client from the industry concerned to judge presentations and provide feedback on thinking.

2016 speakers included:


IPA Campaign Planning Speakers Sydney

  • Integration of Behavioural Science into Planning - Adam Ferrier, Cummins&Partners
  • Digital Innovation - Ben Cooper, M&C Saatchi
  • Why and How Ideas spread - Matty Burton, Special Group
  • Why and How Ideas spread - Dave Bowman, Special Group

What our 2016 delegates had to say...

Jonathan Deves

Jonathan Deves, Senior Planner at Whybin\TBWA, shares his experience of The Communications Council’s first IPA Campaign Planning course. MORE


2016 Program

Day One

  • The evolution of marketing
  • Technology and the changing consumer journey from path to purchase
  • Nine questions to ask about planning
  • Campaign planning for tomorrow
  • Problem solving for brands
  • Modern creative brief Writing

Day Two

  • Integration of behavioural science into planning
  • Modern research techniques to relevant and real insights into planning
  • The creative process in a digital experience/economy
  • Why and how ideas spread
  • Planning a campaign architecture
  • Planning for agility - #thepowerofnow

Day Three

  • Experience design - the merging of UX and planning
  • Unleashing the power of data and analytics for your brand
  • Group presentations
  • Judges’ feedback

IPA Campaign Planning Speakers Sydney
  • Problem Solving for Brands - Dave Hartmann, Special Group
  • Modern Creative Brief Writing - Fabio Buresti, The Monkeys
  • Modern Research Techniques to Gain Relevant and Real Insights into Planning -Howard Parry-Husbands, Pollinate
  • Experience Design - The Merging of UX and Planning - Craig Adams, Naked



For more information contact
The Communications Council
P: 02 8297 3842

E: suzi@communicationscouncil.org.au