A comprehensive report examining the value of advertising to the Australian economy, and how it can be used by business and government to achieve strategic objectives. Download a free executive summary, register for a free soft copy of the full report or purchase a hardcopy of the report.

Explore the key findings of the report

Master Infographic

Key infographic to use and share

What's in the full report

Want to find out more? Purchase the full report to learn more about the impacts of advertising including:

The value of Advertising to the Economy

Employment Impact of Advertising

How Advertising drives success for Business and Government

About the Communications Council

The Communications Council is the peak body representing the advertising industry. Our diverse member base includes more than 160 agencies operating in the areas of creative, digital, strategic planning, promotion, direct marketing, PR, design, production and healthcare. We are committed to raising industry standards through world-class training and development courses, industry awards and leadership forums.