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A STEP BY STEP GUIDE FOR AUSTRALIAN MARKETERS
The Communications Council’s Digital Committee has launched a set of digital pitch guidelines in an attempt to address the increasing challenges faced by digital agencies in pitching for business.
Produced by leading digital agencies and experts, the guide aims to deconstruct the reasons for pitching, client objectives and the best practice processes that can be adopted to reach better results for both agency and client.
With pitching putting increasing demands on resources to secure projects, the Committee aims to ensure that agencies can continue to deliver high quality work within the financial limitations and tightened time frames imposed by clients. The guide puts forward a reasonable and fair approach to engaging agencies on client business in the digital space.
The guide covers the key stages of the pitch process including defining pitch requirements, the pitch process, the brief, IP and copyright and assessment criteria, all with a digital dimension.
The guideline has been released in beta version:
To provide feedback on the beta version guidelines, email firstname.lastname@example.org or call 02 8297 3800.