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Circus 2013
Thank you to all who attended the 2013 Circus Festival of Commercial Creativity and made the event a success.
Whether you heard from some of our seven international keynotes, witnessed the 15 Battle contestants, attended one of our industry masterclasses, or took home a pencil trophy from the 34th AWARD awards ceremony, we hope you enjoyed taking the time to reflect on how our industry is evolving and learned more about the ways in which creativity is currently being applied to grow and inspire businesses around the world.
These are some of the highlights from the three-day Circus at Sydney’s Town Hall:
Keynote day
Seven international leaders took to the stage to share their insights from years at the cutting edge…The Coca Cola Company’s Jonathan Mildenhall, Saatchi & Saatchi X’s Doug Van Andel, Farrah Bostic from The Difference Engine, Sydney Theatre Company’s Patrick McIntyre, Lo Sheung Yan from JWT, Craig Davis, Founder of Brandkarma and Chairman of AWARD, and Facebook’s Rebecca Van Dyck.
Kicking off with a guided tour through Coca-Cola’s 2012 content strategy, the day’s speakers continued to explore everything from the importance of brand APIs, to Chinese creativity, and the rise of conscious capitalism.
Pictures from the day are accessible here.
Battle of Big Thinking
Day Two’s Battle of Big Thinking featured 15 expert thinkers from across a diverse range of fields. Covering the areas of Social, Entertainment, Retail, Communications and People, one speaker from each category was voted through to the final after presenting their big idea.
The day was won by The Difference Engine’s Farrah Bostic after she proposed marketers should stop ignoring women in their marketing campaigns. Rival propositions included promotion of cultural immersion as a way of creating ideas on demand, using comedy to combat racism, and starving our workforces to enhance their creativity.
MC'd by Eddie Perfect. Other speakers included:
Tom Uglow (Google Creative Lab), Ben Peacock (Republic of Everyone), Mickey Kovari (Flashpoint Labs), Clare Bowditch (Singer), Michael Hing (Comedian), Charles Firth (The Chaser), Jodie Fox (Shoes of Prey), Sven Baker (Designworks), Rusland Kogan (Kogan.com), Jonathan Pease (Tongue), Joe Talcott (Creative Marketer), Jane Caro (Author/Commentator/Presenter), Suzy Green (The Positivity Institute), and Jonathan Nicholas (Inspire Foundation),
Photos from Day Two can be viewed here.
Masterclasses and AWARD Awards
Circus concluded with a morning of industry masterclasses, led by Ed Pank (Warc) and keynote speakers Jonathan Mildenhall and Doug Van Andel, which allowed attendees to delve deeper into the creative business strategies behind some of the world’s leading brands.
The day’s activities were followed by the annual AWARD Awards celebration of best in show creative from local and international campaigns.
A total of 12 gold awards were presented at this year’s ceremony. It was a successful evening for Ogilvy & Mather Advertising Shanghai, becoming a four-time gold winner for its ‘Cokehands’ campaign, while Colenso BBDO & Finch and George Patterson Y&R Melbourne were awarded two gold trophies each. Receiving recognition for the ‘Beer Chase’ campaign in the Film and Video category, gold was presented to Clemenger BBDO Melbourne. The DDB Group Sydney also received gold in the Print category for the ‘Park Assist Technology’ campaign, while Finch – 37 Degrees was awarded gold for its campaign ‘37 Degrees Glasses’.
The last of the gold awards was given to Whybin\TBWA Sydney for the ‘NRMA - Car Creation’ campaign in the Digital category, which also received the title of Best in Show. A full list of all winners from the 34th AWARD Awards ceremony can be found here, with photos accessible here.
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