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The internet can be a great way to do business—if used wisely, it can present you with a nearly unlimited audience of potential customers. However, it is important to note that the Trade Practices Act 1974 (the Act) is just as applicable online as it is offline.
Advertising on the internet
Some businesses have an online presence to complement their bricks and mortar businesses while others use the internet as their only shopfront.
A website can include a lot of content. A website also offers many opportunities for innovative advertising. Online traders should ensure that all representations made on the site regarding description, quality, performance and price are accurate.
If I am trading online do I have to comply with laws in other jurisdictions as well?
Because your website can be accessed by consumers anywhere in the world, it is important to be aware that laws in other jurisdictions may also apply to you.
Any business that is incorporated in Australia or carries on a business in Australia is subject to the Trade Practices Act in respect of its activities. This applies whether you are dealing with Australian customers or suppliers, or trading with people in other countries.
Whether you will also be subject to competition and consumer protection laws in other countries will depend on the laws in those countries.
How do I ensure that my business complies with laws in other jurisdictions?
While it may be difficult to identify all the laws in other jurisdictions that could effect you, there are ways to minimise this risk. These include the following.
Ensuring your website complies with accepted International standards of practice or guidelines where available. The Organisation for Economic Co-operation and Development (OECD) has published Guidelines for Consumer Protection in the Context of Electronic Commerce (1999) which tells you about the basic minimum standards for consumer protection that would be expected when dealing in most jurisdictions. These guidelines are similar to the Australian Best Practice Model (see link to the eCommerce website of the Department of the Treasury in Related documents).
If you want to limit the number of countries you will trade with, you need to disclose this very clearly on your website. However, you should be aware that different jurisdictions may have different views on the use of disclaimers. A disclaimer may not be effective to avoid the scope of jurisdiction if you engage in trade with persons in that jurisdiction.
Warranties and refunds online
All Australian traders, whether online or not must comply with existing Australian trading laws. These include provisions dealing with warranties and refunds.
For detailed information see the ACCC free publications Warranties and Refunds and Small Business and the Trade Practices Act. Also see Warranties and Refunds in Related topics.
Tips for good business online
Online trading can benefit both businesses and consumers. However, the online trading world can be a scary place for some consumers. The Best Practice Model, a best practice guide for business, has set out practices for businesses to encourage consumer confidence in eCommerce (see link to the eCommerce website of the Department of the Treasury in Consumer and business directory).
Using the principles in the Best Practice Model the following information is a general guide for businesses when developing an online presence.