Who uses Twitter?
A recent study from the Pew Research Center's Internet and American Life Project 2011 shows us the increased use of Twitter across demographic groups. The study shows that Twitter adoption is higher amongst multicultural markets within the US.
Read more about the study
In Someone Else's Shoes
‘In Someone Else’s Shoes’ is a book for anyone interested in understanding how a multicultural society works, and is particularly relevant for business and social leaders wanting to communicate effectively with audiences from culturally diverse backgrounds.
In this book, Assaf addresses the challenges of multiculturalism by taking us on an entertaining and moving journey;
According to Prime Minister Kevin Rudd, “What is nice about this book is that it speaks to the heart of Australia......and is a story about one man’s experience of arriving on these shores.......and absorbing all we had to offer, and then adding a new richness, a new depth, a new diversity.”
Available online at www.josephassaf.com.au and leading bookstores.
Kaleidoscope - a blog about Cultural Diversity
Multicultural Australia is more than just ethnic food, stereotypes and newspaper headlines. Kaleidoscope takes a closer look at our vibrant cultural diversity and highlights opportunities for marketers (and the rest of us) to engage with multicultural Australia.
By day, Thang Ngo is National Manager of SBS In Language, which includes radio airtime sales and in language production services. By night, he can be found in Cabramatta, at a local restaurant or temple.