AANA FOOD & BEVERAGES ADVERTISING & MARKETING COMMUNICATIONS CODE
The AANA Food & Beverages Advertising & Marketing Communications Code becomes operative from November 1 2006.
Provision has been made to allow for standing and in-production material to remain outside the Code until March 1 2007.
Therefore the Advertising Standards Bureau will be able to accept public complaints from November 1, advising both complainants and advertisers where appropriate of the March 1 provision.
See also the www.foodstandards.gov.au/thecode for industry user guides plus freguently asked questions.
NEW SHOPPERS GUIDE
'Choosing the Right Stuff' - the official shoppers guide to food additives and labels, kilojoules and fat content. Available from June 2007 - order from your local bookstore.
Murdoch Books - ISBN 978-1-921208-40-9