ONLINE PRODUCER
Also Interactive Account Manager, this is an executive role that delivers and manages creative, high level concepts and outcomes for clients, develops and generates creative ideas and solutions and produces those ideas into working models for production. Online Producers create solutions that improve the overall business position and conceptualise and define overall client solutions. They also work with external parties and suppliers to develop client solutions, manage production, workflow and output and project manage creative concept production.
ENTRY
On the job training, followed by AdSchool's Digital Strategy and Digital Project Management courses are highly recommended.
ONLINE STRATEGIST
Also known as Online Developers, Online Strategists have extensive knowledge of new media, especially the Internet as well as working knowledge of other new media forms such as Digital TV and WAP. This role encompasses client strategy, business development, creative consulting, analysis, education and extensive communication.
ENTRY
As for Online Producer.
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