Accreditation marketing campaign commences
The marketing campaign to promote accreditation was shown to members at the AGM.
The campaign features the 115 agencies which have so far enrolled in the program.
The campaign, created by Siimon Reynolds from LOVE Communications, targets marketing decision-makers.
It will run in marketing and trade media, including the marketing pages of The Australian Financial Review.
Eye is assisting the AFA market the program with a campaign on Business First Digital Eyelites outside Qantas Club lounges in five capital cities across Australia. Business First targets the hard to reach business professional, at a time when dwell time in airports is maximised.
Using 'Flash' Animation, Business First can be updated remotely via wireless technology. The AFA's creative was developed by member agency OneDigital.