The Digital Committee consists of thought leaders who represent a diverse digital and communications industry covering Advertising, Marketing, Media, Technology, Search, Creative, Data, Mobile, Social, Education, Cyber Safety, Digital Legal issues. The group is based in Sydney and meets regularly to establish an agenda of activities and projects for the benefit of the marketing communications industry.
- To act as an industry voice on all digital communication issues
- To promote and showcase digital innovation & best practice
- To provide relevant education for staff working in the digital space
- To act on behalf of members within the industry
- To provide networking opportunities for digital agency members
- To champion better integration of digital into mainstream marketing communications.
The Committee is working on key projects to deliver more value for you, our members. Below you'll find details of some things we've got going on ...
Social Media Code of Conduct
The Communications Council (TCC) has launched a Social Media Code of Conduct to address the increasing challenges faced by individuals and businesses in the digital world.
Driven by the TCC Digital Committee in consultation with TCC members, the Code provides specific guidance on best practice behaviour when working and operating within social media, to help businesses maintain a high standard of respect, integrity, transparency and honesty.
Download the Code
“Recently, The Communications Council (TCC) released a ‘quick’ guide to Social Media Code of Conduct. To some, this guide may be commonsense or include best practices that are already occurring in their businesses. For others in the industry though, this guide is a fantastic reference tool to help review internal policies and procedures as well as internal stakeholder training for those interacting with on-line communities.
I found this guide to be very simple, easy to understand, and applicable to all industries – I would definitely encourage anyone who works in the on-line space to reference this guide – print it out, put it on your wall, and do a quick pulse check each day to remind yourself of the high standards we all need to achieve when using social media.”
Jagan Lamb, National Marketing and Category Manager, Starbucks Coffee Australia.
Selecting a digital agency partner
We've launched a set of digital pitch guidelines (draft) in an attempt to address the increasing challenges faced by digital agencies in pitching for business. We're looking for industry feedback, please send your comments to email@example.com
Digital Legal Guide for Agencies
In response to increasing complexities in the area of digital legal compliance, The Communications Council has launched a legal guide for agencies working within digital media.
Prepared by industry legal practitioner, Stephen von Muenster, Principal of VON MUENSTER Solicitors & Attorneys, the guide aims to raise awareness of potential hazards and assist agencies by providing appropriate advice on legal compliance.
A complimentary copy has been delivered to each member agency nationally. To find out who has received a copy at your agency, contact Genevieve - firstname.lastname@example.org Additional copies can be purchased at a reduced price for members of $85.
Non members, clients and other industry associations are welcome to purchase a copy for $240.
To purchase, download the order form and return to email@example.com
e-Marketing Code of Practice
The Communications Council, along with the Australian Direct Marketing Association and the Public Relations Institute of Australia, have been given special powers as registered bodies under the Code to hear complaints against members. Agencies which don't sign up or nominate a registered body, and subsequently receive complaints, will have complaints heard by the Australian Media and Communications Authority.
Understanding Agency Obligations
It is important that agencies understand their obligations under the Code and Act and put in place mechanisms to ensure their clients are also compliant. Failure to comply with these warnings could lead to court action and pecuniary penalties.
The Communications Council is encouraging its members sign up to the Code. For further information please contact The Communications Council on 02 8297 3800.
The Interactive Advertising Bureau, in collaboration with the digital committees of The Communications Council and the Media Federation of Australia have developed guidelines for online ad format standardisation, bringing consistency, conformity and comparability across sites.
Looking for a digital agency?