To invest in the future prosperity of the advertising industry and lift its professional standing through a simple yet rigorous accreditation program.
The Accreditation Program was launched to demonstrate an industry wide commitment to continuous professional development and raise the professional standards of advertising. Compliance requirements were included to equip agencies to manage the increasingly complex regulatory environment.
The principles of the program focus on achieving best practice in the areas of human resource management and Occupational Health & Safety, in addition to compliance with self-regulatory codes, regulations and Trade Practices legislation. Staff are required to complete an average of 24 hours training per year with an agency commitment of 75% participation across the agency. The program encourages participation from all departments within the agencies with the belief that an agency-wide commitment is critical to success.
The ‘Accredited' logo represents ‘best practice in advertising' and will only be approved once an agency has committed to a rigorous yet simple process of compliance and CPD for its staff.
‘Accredited' offers advertisers confidence in their choice of agency. Importantly, it signifies that their agency is actively taking steps to improve its culture and is embarking upon a program of continuous improvement. More on Accreditation | View a list of our Accredited agencies
Occupational Health & Safety
Advertising Agency Heads of Department OH&S Information & Training Program
In conjunction with WorkCover NSW and OHS Media Services, an online OHS information & training program for Advertising Agency Accreditation Managers and Heads of Department has been developed, under the Communications Council Accreditation program... Read the full article here…
The Communications Council has partnered with Marketing 1Up to offer a new range on online training tools for agency staff.
Attracting the best and brightest in the industry and retaining them can provide agencies and marketers with a unique competitive edge. Finding relevant training opportunities pitched at the right level and within budget can be difficult. Marketing 1Up now caters for both those needs by offering a portfolio of online courses aimed at busy agency and marketing professionals, on a yearly subscription basis.
A moderate subscription fee covers all staff working with the agency or marketing department, which means they can take any of the courses on offer at any time.
All programs are supported by webinars and discussion forums to ensure interaction and support for anyone enrolling in a course. Courses currently available include:
Revitalizing Mature Brands
The Retreat (a self-development program)
Revitalizing Your Agency, with a Cognitive Science & Consumer Behaviour course to be added in June.
For more information and a members only 10% discount...
‘Ethics at Work - A Guide to Advertising’s Grey Areas’
Ethics, corporate responsibility and personal values are the cornerstone of the changing nature of business today. Fulfill this important requirement of Accreditation with an Ethics workshop... Read the full article here…
For more information on becoming Accredited with The Communications Council, contact:
Phone: (02) 8297 3800