Advertising Facts

 

 

ESTIMATES OF MEDIA AD REVENUE BY SECTOR BY FUSION STRATEGY

Sector
2009 Revenue
($)
Change
(%)
2010 Revenue
($)
Change
(%)
Free-to-air TV
3,110
-8.9 
3,245
+4.3
Newspapers
2,980 
-14.0
3,030 
+1.7
Internet
1,920
+6.1
2,115
+10.2
Magazines
1,250
-9.2
1,300
+4.0
 Radio
942
-5.0
980
+4.0
Outdoor
399
-12.1
420
+5.3
Pay TV
345
+8.8
360
+4.4 
Cinema
93
-3.1
98
+5.4
 Total
11,039
-7.4
12,548
+4.6

 

Source: Australian Financial Review Monday 16 November

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 Updated: 04 March 2009