The Communications Council Publications

Publications available to Members and Non-Members… (includes GST)

EFFECTIVENESS AWARDS

Book 9 Cover

Effective Advertising 9 Book/DVD

The Communications Council has a range of educational material which details successful case studies from the Advertising Effectiveness Awards.

17 case studies of award winning campaigns are detailed to reinforce and build the case for advertising as an accountable business tool.

Effective Advertising Book 9 is an essential element for anyone interested in advertising and marketing communications.

ORDER YOUR EFFECTIVENESS ADVERTISING 9 BOOK (PLUS OTHER EFFECTIVENESS PUBLICATIONS HERE.

AdSchool students receive a 10% discount. 

 
          

THE COMMUNICATIONS COUNCIL PUBLICATIONS     

Price   

 

The Communications Council Statement of Ethics & Code of Practice   

FOC  * 

 

Pitching Guide for Advertisers (members only)  

FOC  * 

 

AFA Annual Reviews (1995-2007)   

FOC   *

 

   

   

   

APG PUBLICATIONS

Order - 22.16 KB

CPA Book Order form - 117.21 KB

 

  

APG Australia Award Book ‘08

$55.00

  

APG Australia Award Book ‘06

$55.00  

APG UK Award Book ‘95

$55.00

 

APG UK Award Book ‘97

$55.00

 

APG UK Award Book ‘99

$55.00

 

APG UK Award Book ‘03

$110.00

 

The Communications Challenge

 $87.00  

Brand New Thinking

$102.00

 

Politt on Planning

$87.00

  
     

  

   

   

PUBLICATIONS AVAILABLE ONLY TO MEMBERS

Agency Best Practice Guides**
Client/Agency Agreement Guidelines**
Guidelines for Effective Advertiser/Agency Remuneration**
Salary Survey (to participating members only)
Value-based Marketing - A guide for advertising agencies and marketers -pdf **
Advertising and your clients. The big questions
How you and your agency can reach dizzying heights
Good Business. A guide to Great Account Management

**Available in the Agency Resouce Centre section of The Communications Council website

To order a publication call the Communications Council on (02) 8297 3800, fax (02) 8297 3801 or email hello@communicationscouncil.org.au