The Communications Council has a number of special interest groups which manage issues and develop initiatives to address emerging opportunities and challenges in the marketing communications industry.
The councils are driven by a common goal, to raise the profile of agency value through best practice standards and principles. How they do this varies, depending on the needs of the member group they represent. Councils bring together like-minded people who are passionate about the industry, prepared to exchange experiences and committed to making change for good.
AMG - The Account Management Group
The Account Management Group (AMG) aims to raise the standards of commercial creativity in Australia through promotion and recognition of the value of account management. Focusing on education, inspiration and creativity, AMG acknowledges and celebrates the art of successful account management.
APG - The Account Planning Group
Account Planning Group (APG) - group for planners or anyone interested in strategic thinking. Members include planners, qualitative and quantitative researchers, media strategists and creative professionals. Members get together throughout the year at Ideas Exchange events, participate in the bi-annual Planning Idol and Strategy Awards and receive preferential ticketing for the APG Battle of Big Thinking. more
Australasian Writers and Art Directors Association (AWARD) is an organisation driven by a single idea: to raise standards in commercial creative areas. AWARD initiatives include networking events and preferential rates for the annual AWARD Awards.
CPC - Commercial Producers Council
The Commercial Producers Council (CPC) is a member based organisation representing the interests of production companies working in marketing communications. They exist to champion best practice business principles for members and to promote the economic and business benefits of the industry to the business community. more
The increasingly complex media landscape is dominated by digital. Agencies with digital expertise across project management, IA, design, are represented on the committee. Projects have included release of a legal guide for digital media, training for agencies on legal implications in social media, development of digital pitching guidelines and representation to government on cyber-safety.
Healthcare Committee - Bravo!
Consisting of leading healthcare marketing communications agencies, the Committee runs a program of self regulatory and mandatory code training for agency staff in addition to education for healthcare marketers. Publications include pitching guidelines for healthcare marketers and healthcare salary survey. The group also works in partnership with healthcare regulatory bodies and carries a vote on the therapeutic goods administration code council.
The Gender Diversity Group is a committee focused on addressing the gender imbalance in management in the marketing communications industry. It was founded to raise awareness with and influence the industry’s decision makers on the value of nurturing and retaining a gender balanced workforce in light of the demonstrable commercial success of gender diverse organisations. Its focus is in providing practical tools to assist management in securing a gender balanced workforce.
PRC - The Public Relations Council
The Public Relations Council (PRC) represents the consumer PR specialty within the marketing communications industry. It is focused on championing earned media, representing the interests of the consumer public relations agencies to other specialties within the marketing communications industry, as well as clients and the wider business community, providing a unified voice on issues facing the consumer public relations specialty and developing specific training, advice and best practice projects of relevance to PR professionals.
Committees operate nationally to bring members together to address relevant state based issues. These committees work with representatives from State and Local Government organisations to raise the profile and value of marketing communications as part of a broader objective to protect marketing freedoms. Contact your local State Manager to learn more about your State Council.
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