About The Communications Council


Who we are

The Communications Council is the peak professional body representing companies in the Australian advertising industry. Our diverse member base spans more than 160 agencies which operate in the areas of creative, digital, strategic planning, promotion, direct marketing, PR, design, production, and healthcare advertising.


Our Vision

Build a sense of community and connect people.

Vision

BELIEF
Commercial creativity drives business growth.

AMBITION
To make commercial creativity one of the most valued professional service in Australia.

PURPOSE
We exist to drive the quality, reputation and long term prosperity of our members.

PILLARS
1. Develop Careers
2. Champion Creativity
3. Demonstrate Value
4. Lead the Industry

PROGRAMS
Attract and develop creative professionals

PD courses and certification, Graduate programs, Tertiary education pathways

Showcase the most influential commercial creativity
Award programs, Partner with Semi-permanent, Battle of the Big Thinking

Promote the commercial impact of creativity
Advertising Pays, Salary Survey, Commission ROI research, Effectiveness case studies, CPD/Accreditation

Take action and provide guidance on key issues
Advocacy, Industry Relations/Reputation, Regulatory guidance, Committees, Diversity, e-news and publications

 

Our Key Pillars

Key Pillars


DEVELOP CAREERS.
Attract and develop creative professionals

PD Courses, Graduate Programs, Tertiary Education pathways, Mentoring Pilot

CHAMPION CREATIVITY.
Showcase the most influential commercial creativity

Awards programs, Semi Permanent Partnership, Battle of Big Thinking

DEMONSTRATE VALUE.
Promote the commercial impact of creativity

Advertising Pays, Salary Survey, ROI Effectiveness, CPD/Accreditation

LEAD THE INDUSTRY.
Take action and provide guidance

Advocacy, Industry relations, Regulatory guidance, Diversity, Committees