eMarketing/spam

The SPAM Act 2003 regulates the sending of commercial electronic messages by email or SMS. The Australian Communications and Media  Authority has a useful information on complying with the Spam Act.

The Communications Council promotes best practice in eMarketing and has worked with industry and regulators to develop the Australian

eMarketing Code of Practice - 217.36 KB.

The code sets out the procedures that must be followed by eMarketers when sending marketing or promotional messages by email or non-voice mobile communication channels. eMarketers include:

  1. organisations that use email or mobile communications as the primary means of marketing their goods or services

  2. third party organisations that use email or mobile communications to market goods or services on behalf of clients.

See also spam common questions and answers