Media Codes and Regulations

Media Codes and Regulations for Television, Radio, Print, Outdoor and Cinema

Each media body has a system for clearing advertisements or to advise on compliance with Codes and regulations.

Television
Free TV Australia checks most national TV commercials for compliance with Federal and State law, any mandatory Codes and the Commercial Television Industry Code of Practice through Commercial Advice (CAD). Contact FreeTV for more information.

 Phone CAD:(02) 8968 7200

The Commercial Television Industry Code of Practice regulates the content of commercial television. The section on advertising covers commercials directed at children, host selling and premium charge telephone services, and stipulates the scheduling for the advertising of alcoholic drinks, betting and gambling, products of a ‘particularly intimate nature’ such as condoms, sanitary napkins, tampons and vaginal deodorants and telephone sex lines into classified time zones.

The Code is authorised by the ABA under the Broadcasting Services Act, and complements the ABA Children’s TV Standards. Contact Free TV Australia:

Phone: (02) 8968 7100
Fax: (02) 9969 3520
Website: www.freetvaust.com.au

Radio
Under a system of co-regulation, Commercial Radio Australia in consultation with its members, the ABA and members of the public, has developed the Commercial Radio Code of Practice. The Codes are comprised of 8 different codes of practice which prescribe minimum standards for programs broadcast on all commercial radio broadcasting stations.

Commercial Radio Code of Practice - 405.50 KB

Commercial Radio Australia provides an advisory service to its members and agencies on industry codes and related advertising matters.

Phone (02) 9281 6577
fax: (02) 9281 6599
Web: www.commercialradio.com.au

Print
The Australian Publishers’ Bureau (APB) has together with the ACCC issued guidelines on misleading and deceptive advertising. The APB clears print advertisements for Slimming Weight Management and Alcohol products. Phone Colin Harcourt:

Phone: (02) 9954 9790
fax: (02) 9954 9105
email: aupubu@bigpond.com

Outdoor
The Outdoor Media Association (OMA) in addition to their own industry Code of Ethics, endorses and supports the AANA Advertiser Code of Ethics.

Phone: (02) 8901 5241
Fax: (02) 8901 5231
Web: www.oaaa.com.au

The AANA / The Communications Council / OMA have developed an Outdoor Advertising Advisory Paper and Checklist. This document is based on a review undertaken by the AANA, the Communications Council and the OMA in response to member requests for advice regarding protocols for outdoor advertising, in particular, the portrayal of women.

Outdoor Advertising Advisory Paper and Checklist - 19.62 KB

Cinema
There is no formal clearance body for cinema advertising. Any inquiries can be directed to Val Morgan

Phone: (02) 9929 0388
Website: www.valmorgan.com

Complaints are directed to the Advertising Standards Board.

Phone: (02) 9233 8874.