Environment - ICC Envronmental Code

AANA Environmental Claims in Advertising and Marketing Code (Released 14 Sept, 2009)

The Code establishes a set of principles in relation to any environmental claims made about a product or service: that claims are truthful and factual; that they are relevant to the product or service and its actual environmental impacts; and that they can be substantiated and verified.

 AANA Environmental Claims Code - 14 Sept 2009.pdf - 45.27 KB

The ICC International Code of Advertising Practice

This code is widely accepted as the basis for promoting high standards of ethics in marketing via self-regulatory codes intended to complement the existing frameworks of national and international law. The Code recognises social responsibilities in respect of commercial communications.

ICC International Code of Environmental Advertising - 163 KB