AANA Environmental Claims in Advertising and Marketing Code (Released 14 Sept, 2009)
The Code establishes a set of principles in relation to any environmental claims made about a product or service: that claims are truthful and factual; that they are relevant to the product or service and its actual environmental impacts; and that they can be substantiated and verified.
The ICC International Code of Advertising Practice
This code is widely accepted as the basis for promoting high standards of ethics in marketing via self-regulatory codes intended to complement the existing frameworks of national and international law. The Code recognises social responsibilities in respect of commercial communications.