Q&A's and Interviews

Q&A's and Interviews

Q&A with 2015 Planning Idol winner - Sam Geer

Sam Geer

Wednesday, 27 September 2017

Time is running out to enter the APG Planning Idol competition and what better way to understand the process than to talk to someone who has experienced it. We get a debrief and some key advice from our 2015 winner– Sam Geer...Read more

Q&A with national AWARD School winner Tom Lawrence

Tom Lawrence

Tuesday, 19 September 2017

Prior to claiming the coveted national AWARD School prize–packing his bags and jetting off to meet acclaimed ad man, David Droga, in bustling New York City Tom Lawrence was busy working in video production and documentary making. His campaign Proudly Pokies Free which he started with his sister was ticking over and keeping him busy...Read more

Q&A with Paloma Newton, The Grad Program

Paloma

Thursday, 14 September 2017

When you grow up watching your parents’ adverts and learning the industry lingo before you’re a teenager, it makes sense that you might choose a career in advertising. For current graduate, Paloma Newton, account executive at J. Walter Thompson she applied her creativity, love for Mad Men and leverage of topical matters to earn her spot ...Read more

"We have been radically misled by the key digital players": Peter Field, Effectiveness expert

Peter Field

Thursday, 24 August 2017

Ahead of their session for the summit next week: Marketing Effectiveness on Trial, Godfather of effectiveness, Peter Field stopped by with a few hints about what he and co-presenter Les Binet will discuss...Read more

Embracing play to develop creative mindset - Michael Fearne

Lego

Monday, 21 August 2017

Participants to the IPA Strategic Planning Course “Changing Perspectives” will come head to head with LEGO® Serious Play® expert Michael Fearne who will challenge them to adopt new methods of thinking. Fearne who has worked with brands including KPMG, EY, Australia Post, and Lexus uses LEGO to engage people, change conversation dynamics and solve complex problems...Read more

"Our linear, siloed approach to strategy has now become irrelevant" - Alex Wood, Strategy Director, AKQA Melbourne

Alex Wood

Friday, 18 August 2017

What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course...Read more

Mental availability - does your brand have it?

Rachel Kennedy

Wednesday, 16 August 2017

Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success...Read more

Seven tips for breaking into strategy roles

Bohdi Lewis

Tuesday, 8 August 2017

Are you looking to upskill or transition into a strategy role but not sure how to break into the industry? Head of Digital Strategy & Innovation at Havas Australia and AdSchool course presenter, Bohdi Lewis, says there is a shortage of highly skilled strategists in the Australian market, to the detriment of agencies and clients...Read more

Embracing new technology while understanding human motivation: Q&A with Harry Steinhart & Ivan Schneiders, Leo Burnett Melbourne

Ivan and Harrison

Thursday, 20 July 2017

Ahead of next week's AdSchool Digital Strategy & Experience course, we take five minutes to chat to presenters Harry Steinhart and Ivan Schneiders of Leo Burnett Melbourne about customer centred design, the creative process and combining creativity and tech with the human experience...Read more

"Be thinkers, drop the digital": Rob Hudson, Managing Director, Clemenger BBDO Brisbane

Rob Hudson

Monday, 10 July 2017

Clemenger Brisbane Managing Director and AdSchool Digital Strategy presenter Rob Hudson has worked in digital marketing for 26 years but says there is no such thing as a 'digital expert'. So, what's his advice to the next generation? Find out in this Comms Council Q&A...Read more

"I'm a firm believer in work that works, not work that wins": AWARD School alumni Chirryl-Lee Ryan

Chirryl-Lee Ryan

Monday, 3 July 2017

AWARD School alumni Chirryl-Lee Ryan was recently appointed Head of Experience Design at Isobar in Hong Kong. She reflects on her road to success, her memories of AWARD Copy School and the one thing she wishes she knew when first starting out...Read more

"Dig deeper by coming up with lots of ideas": AWARD School alumni Karen Ferry

Karen Ferry

Wednesday, 28 June 2017

From landing her dream gig to judging award shows, Leo Burnett senior copywriter Karen Ferry has come a long way since graduating in the top 30 of her AWARD School class. Here, she reveals how tackling unexpected hurdles and tapping into her own emotional insight have given her the creative (and business) edge to succeed. ...Read more

My Journey: Lauren Isaak, planning assistant, Leo Burnett Melbourne

Lauren Isaak

Friday, 23 June 2017

Leo Burnett planning assistant and IPA Eff Test graduate Lauren Isaak reveals how gaining an "effectiveness vocabulary" and linking creative output to business strategy is giving her the edge at work....Read more

"Don't just tell people what you want them to know": AWARD School alumni Rikki Burns

Rikki Burns

Thursday, 22 June 2017

Meerkats senior creative Rikki Burns came third in AWARD School Perth in 2004. She shares the learnings that have stayed front of mind and the value of listening to industry professionals....Read more

My Journey: Nicole Sheavyn, creative, Trilogy

Nicole Sheavyn

Thursday, 22 June 2017

Nicole Sheavyn has gone from AWARD School in 2014 to creative at integrated agency Trilogy. She talks to The Communications Council about passion for her work and her dream of running her own agency....Read more

"It's not just about the briefs, but the core business": Marnie Darren, TBWA Sydney

Marnie Darren

Wednesday, 21 June 2017

TBWA Sydney group business director and AdSchool Account Management Core Skills presenter Marnie Darren shares how the key to being a good suit is to intimately understand a client's business in order to be a true business partner....Read more

My Journey: Smaran Jworchan, senior account director, Clemenger BBDO Sydney

Smaran Jworchan

Wednesday, 21 June 2017

Meet Smaran 'Smaz' Jworchan, senior account director at Clemenger BBDO Sydney and graduate of our IPA Business & Agency Leadership 2016 course. He talks about changing his approach to leadership and the allure of the industry....Read more

My Journey: Symon van Haalen, senior business director, Saatchi & Saatchi Melbourne

Symon Van Haalen

Wednesday, 21 June 2017

Introducing Symon van Haalen, senior business director at Saatchi & Saatchi Melbourne and graduate of our IPA Business & Agency Leadership 2016 course. He reflects on the power of creativity and passion for his work....Read more

Make the leap: Andy Pontin, Clemenger BBDO Sydney

Andy Pontin

Tuesday, 20 June 2017

IPA Business & Agency Leadership chair and Clemenger BBDO Sydney CEO Andy Pontin discusses failure, avoiding strict career plans and being yourself....Read more

My Journey: Megan Wailes, senior account manager, AJF Partnership

Megan Wailes

Thursday, 15 June 2017

Introducing Megan Wailes, senior account manager at AJF Partnership and graduate of our IPA Business & Agency Leadership 2016 course. She reveals the value of work experience over a degree, and taking a step back from the day to day to focus on the bigger picture...Read more

Make the leap: Kimberlee Wells, TBWA\Melbourne

Kimberlee Wells

Thursday, 15 June 2017

IPA Business & Agency Leadership chair and TBWA\Melbourne CEO Kimberlee Wells discusses defining leadership, needing courage over intelligence, and why Desmond Tutu is her model leader. TCC: When you started out in the industry, did you always know you wanted to be a leader?...Read more

My Journey: Elizabeth Barnett, group account director, VCCP Australia

Elizabeth Barnett

Thursday, 15 June 2017

Introducing Elizabeth Barnett, group account director at VCCP Australia and graduate of our IPA Business & Agency Leadership 2016 course. She talks to TCC about killing 'em with kindness and wearing you leadership cloak lightly...Read more

"It was a leap of faith and failure wasn't an option": Tom McFarlane

Tom McFarlane

Thursday, 8 June 2017

The latest achievement in M&C Saatchi founding creative director Tom McFarlane's decades long career was to be inducted into the AWARD Hall of Fame. He talks to The Communications Council about the early days of M&C Saatchi, what's kept him going all these years...Read more

AWARD Awards Agency of the Year: Clemenger BBDO Melbourne

Clemenger BBDO

Thursday, 8 June 2017

To say Clemenger BBDO cleaned up at the recent AWARD Awards would be an understatement, taking home 20 gold pencils, Best in Show and Agency of the Year. Creative directors Stephen de Wolf and Evan Roberts share their reaction to the success and whether it's possible to reach 'peak Graham'...Read more

AWARD Awards Creative of the Year: Gavin Chimes, Marcel Sydney

Gavin Chimes

Monday, 5 June 2017

Marcel Sydney's Gavin Chimes has had an epic month. He was named Creative of the Year at the AWARD Awards for being credited across the most winning campaigns, and was recently promoted to associate creative director. Perhaps his biggest learning though took place at AWARD School in 2009. Gavin shares his experiences in this Q&A...Read more

"Australia's biggest strengths are its talent, creative ambition and Aussie spirit": Glenn Cole

Glenn Cole

Wednesday, 17 May 2017

72andSunny co-founder and chief creative officer Glenn Cole is about to hit Australian soil to embark on a whirlwind tour. He's hosting the AWARD Creative Leadership Forum and is jury chair of the AWARD Awards both on May 26, ahead of launching the agency's first Australian....Read more

7 Minute Mentors: Tommy McCubbin, CHE Proximity

Tommy McCubbin

Friday, 12 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity group creative director Tommy McCubbin shares why he got into advertising and what he looks for in a team member...Read more

The Graduate Diaries: Timmi Tsapaliaris, Leo Burnett

Timmi Tsapaliaris

Thursday, 11 May 2017

From learning with a view to celebrating over food, Leo Burnett account executive Timmi Tsapaliaris shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

7 Minute Mentors: Jayne Brady, AJF Partnership

Jayne Brady

Thursday, 11 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, AJF Partnership head of client services Jayne Brady shares how important it is to take risks and never stop asking questions...Read more

From AWARD School to 30 under 30:  Kiah Nicholas, Host

Kiah Nicholas

Wednesday, 10 May 2017

Host copywriter Kiah Nicholas is an achiever if there ever was one. She has gone from being an AWARD School Top 10 student in 2014 to being a tutor for the 2017 class - and was recently named a winner in B&T's 30 Under 30. We caught up with her...Read more

My Journey: Taryn Atkinson, client services director, Neonormal

Taryn Atkinson

Wednesday, 10 May 2017

Introducing Taryn Atkinson, client services director at Neonormal and graduate of our IPA Campaign Planning 2016 course. She reveals her career goals and inspiration, and why she continues to look up to Campaign Planning chair and UM chief strategy officer Sophie Price...Read more

7 Minute Mentors: Anita Deutsch-Burley, McCann

Anita Deutsch-Burley

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann general manager Anita Deutsch-Burley describes how being a science and maths nerd, plus being fascinated by psychology, has fueled where she is today...Read more

7 Minute Mentors: Mike Napolitano, TBWA

Mike Napolitano

Monday, 8 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, TBWA managing director Mike Napolitano reveals how co-creating ideas that can make people think differently is the best part of his job...Read more

My Journey: Bryan Wilmot, senior strategist, Leo Burnett

Bryan Wilmot

Monday, 8 May 2017

Meet Bryan Wilmot, senior strategist at Leo Burnett Sydney and a B&T 30 Under 30 star who we are proud to call a graduate of our IPA Campaign Planning course in 2016 and Strategic Planning Principles in 2013...Read more

From AWARD School to 30 under 30: Chloe Saintilan, TBWA

Chloe Saintilan

Friday, 5 May 2017

TBWA Sydney creative Chloe Saintilan has come a long way since she completed AWARD School in 2014. Not only has she now shifted sides from student to tutor, but she was recently named a winner in B&T's 30 Under 30...Read more

7 Minute Mentors: David Phillips, McCann

David Phillips

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann head of strategy and media Dave Phillips shares the value of remembering everyone's name and spending more time with clients than colleagues...Read more

7 Minute Mentors: Adrian Mills, McCann Melbourne

Adrian Mills

Thursday, 4 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne managing director Adrian Mills divulges his love of Powerpoint and that time he fell off a roof...Read more

Business strategy – the easy path or the hard path?

Carl Moggridge

Thursday, 4 May 2017

Undoubtedly, in all its forms, advertising still works. It’s still a fundamental driver of growth and an integral part of the economy. However, across the pond in the US, The Association of National Advertisers suggests that our efforts may not be quite as effective as they used to be....Read more

7 Minute Mentors: Elizabeth Geor, CHE Proximity

Elizabeth Geor

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, CHE Proximity director of experience Elizabeth Geor reveals how she fell into advertising by mistake after starting out in law. TCC: Why advertising as a career?...Read more

7 Minute Mentors: Jordan Price, BWM Dentsu

Jordan Price

Tuesday, 2 May 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, BWM Dentsu head of strategy Jordan Price shares why resourcefulness, relentlessness and restlessness will take you far. TCC: Why advertising as a career?...Read more

7 Minute Mentors: Sarah Bailey, Mr Smith

Sarah Bailey

Thursday, 27 April 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Mr Smith partner and business director Sarah Bailey shares why, among other things, leadership, organisation and empathy are key for a successful career in advertising...Read more

7 Minute Mentors: Paul McMillan, Clemenger BBDO

Paul McMillan

Thursday, 27 April 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Clemenger BBDO Melbourne managing director Paul McMillan shares his motivations for getting into advertising and what you need to stay at the top of your game....Read more

7 Minute Mentors: Jane Walshe, McCann Melbourne

Jane Walshe

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne media director Jane Walsh shares her career high, her own advice to herself, and what she looks for in a team member...Read more

7 Minute Mentors: Alex Lefley, Edelman

Alex Lefley

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, Edelman brand director Alex Lefley shares the best (and worst) parts of his job, his most embarrassing career moment and his career high...Read more

The Graduate Diaries: Emilie Coffey, GTB Australia

Emily Coffey

Wednesday, 19 April 2017

From road testing a new Mustang to taking part in a Weetbix eating competition, GTB Australia account executive Emilie Coffey shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

Authenticity, adaptation and agency collaboration

Christine WagnerTuesday, 28 March 2017

Christine Wagner, Ford Australia product marketing manager for emerging opportunities, and co-chair of IPA Campaign Planning Melbourne, reveals how agencies have acted as the brand’s conscience to keep it accountable and adaptable... Read more


Earned media - not simply PR for an ad

Rebecca BrownhillMonday, 27 March 2017

Rebecca Brownhill, associate director, Pulse Communications, discusses how earned media shouldn’t be about PR-ing ads, and is rising to the fore of integrated campaigns. TCC: Why is earned so important in today’s integrated campaign plans?... Read more


Defining problems, identifying audiences and unearthing truths

Jacqueline WittsWednesday, 22 March 2017

We questioned AJF Partnership head of strategy Jacqueline Witts on asking the crucial questions of ‘why’ and ‘who’, ahead of her session at IPA Campaign Planning Melbourne. TCC: Why is defining a problem key?... Read more


 

Insight, knowledge, understanding and trends: the building blocks of campaign planning

Simon McCruddenTuesday, 21 March 2017

J. Walter Thompson head of planning Simon McCrudden discusses how planners must combine their knowledge of campaign planning fundamentals with new information and channels to deliver fresh and unexpected strategies.... Read more


The power of purpose

Paul GageTuesday, 21 March 2017

Paul Gage, head of strategy Asia Pacific, GTB, illustrates the power of purpose and its impact on business - as well as outlining his own professional purpose. A clear purpose brings organisation and focus to a business. It’s not a tag-line. It’s not a ‘brand’ campaign.... Read more


‘Plan with a publishing mentality’ - Emotive Content’s Simon Joyce

Simon JoyceFriday, 17 March 2017

Ahead of his session at IPA Campaign Planning next week, we asked Emotive Content CEO Simon Joyce to explain the fundamentals of ‘always on’ content strategies and what brands can do to keep up. TCC: Can you describe/define ‘always on’ to someone who’s never heard of it, or a brand that has never behaved in that way before?... Read more


What’s your passion?

John BroomeTuesday, 7 March 2017

Unilever’s John Broome reveals how collecting old books helps him decompress, explore and discover. TCC: What's your passion? JB: Collecting and reading old books. I have over 2,000 cluttering up the house now. TCC: Why? JB: Reading is a peaceful counter weight to the high stress workplace and old books tell a story... Read more



Ideas, purpose and effectiveness in the experience economy

Sophie PriceMonday, 6 March 2017

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy?... Read more



What’s your passion?

Matt EastwoodTuesday, 21 February 2017

Ahead of his highly anticipated AWARD talk taking place in Sydney next month, JWT Worldwide chief creative director Matt Eastwood reveals how his passion outside of work has helped fuel his success in the advertising industry... Read more

 


What makes good strategy?

APG SpeakersMonday, 27 February 2017

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the strategist’s direct control... Read more


How to get the attention of awards judges (and ensure no one else notices your ad)

TrophyMonday, 27 February 2017

Creative director and author Steve Harrison reveals the impact and importance of not just a good headline, but a headline in the first place. At the 2016 D&AD Awards, the judges gave precious Pencils for Best Writing for Advertising and Best Press to ads with no headlines... Read more



Ambiguity, technology and creativity - insights from Pause Fest

AmbiguityFriday, 24 February 2017

Alex Wood, strategy director at DT, reports back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. We spend a considerable amount of time in boardrooms convincing people that we know everything and we have the solution to solve the unsolvable... Read more


The two simple questions that'll get people to notice your ad

CopywritingThursday, 23 February 2017

By Steve Harrison, author and former creative director: Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view.  Think about what’s in it for them?  What need of theirs will it fill?  What advantage will they get? As far as your message is concerned, these are the only things they are bothered about... Read more


David Droga: from talented teen to influential adman

David Droga's JourneyWednesday, 22 February 2017

If you haven't heard yet, this year's AWARD School Top Student from all states and New Zealand will be flown to New York City to meet legendary Droga5 founder David Droga - who won AWARD School himself 30 years ago. Check out our special graphic that charts his journey... Read more



AWARD graduates Barbara Humphries and Scott Dettrick promoted to Creative Directors at The Monkeys

Barbara Humphries and Scott DettrickTuesday, 21 February 2017

Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers at The Monkeys... Read more


What’s your passion?

Matt EastwoodTuesday, 21 February 2017

Ahead of his highly anticipated AWARD talk taking place in Sydney next month, JWT Worldwide chief creative director Matt Eastwood reveals how his passion outside of work has helped fuel his success in the advertising industry... Read more

 


Glenn Cole appointed chairman of judges for 38th AWARD Awards

Glenn ColeFriday, 17 February 2017

Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards... Read more

 


Planners need to focus on the outcomes they create, not the output they make 

Anuj Mehra & Sophie PriceFriday, 10 February 2017

Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney and Anuj Mehra to chair Melbourne. In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch discrete campaign thinking, zooming in and out, and ultimately, develop a ‘T-shaped’ skillset... Read more


How technology and creativity are impacting media planning

Simon LawsonFriday, 10 February 2017

PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity... Read more