Opinion

Opinion

Mind the leadership gap

Andy

Thursday, 21 September  2017

I was 31 when I abruptly became a CEO when my boss got sick (Jon Clark, a wonderful man). Obviously it was unexpected, so I had no training, no succession plan, no support network, and NFI what I was doing. Predictably I failed miserably over the course of two increasingly desperate years (apologies to all involved)...Read more

Value of creativity in marketing cannot be underestimated

The Value of Creativity

Tuesday, 5 September  2017

Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said that for the next few years growth was the factor most important to their company’s wellbeing...Read more

Embracing play to develop creative mindset - Michael Fearne

Lego

Monday, 21 August 2017

Participants to the IPA Strategic Planning Course “Changing Perspectives” will come head to head with LEGO® Serious Play® expert Michael Fearne who will challenge them to adopt new methods of thinking. Fearne who has worked with brands including KPMG, EY, Australia Post, and Lexus uses LEGO to engage people, change conversation dynamics and solve complex problems...Read more

Peter Field: Short-termism is undermining long-term success in advertising

Peter Field

Friday, 18 August 2017

Ahead of his much-anticipated return to Australia, UK's Godfather of Effectiveness Peter Field is on a mission to break Aussie brands out of their short-term thinking. OPINION: I hate to be the bearer of bad news, but if you listen to everything that is said these days about the effectiveness of new advertising channels and tools you might be forgiven for thinking that all was rosy in advertising. It is not....Read more

"Our linear, siloed approach to strategy has now become irrelevant" - Alex Wood, Strategy Director, AKQA Melbourne

Alex Wood

Friday, 18 August 2017

What are the challenges facing CEOs today? And how can strategists stay ahead of the curve? AKQA Melbourne's Strategy Director and AdSchool course presenter Alex Wood shares his insights and how you can benefit from the new eight week course...Read more

Mental availability - does your brand have it?

Rachel Kennedy

Wednesday, 16 August 2017

Ahead of her guest appearance at our 'Marketing Effectiveness on Trial' Summit, Ehrenberg-Bass Institute’s Associate Professor Rachel Kennedy explains the role of mental availability in driving brand success...Read more

People power - the key to great customer experience

Andrew Baxter

Monday, 19 June 2017

Jan Carlzon’s 1989 book Moments of Truth contains a timeless marketing lesson: every single time a customer comes into contact with your brand it is an opportunity to either impress or disappoint them, to win them over or to lose them....Read more

Quotas are a necessary “wrecking ball” to allow female merit to rise to the top

Linda McGregor

Wednesday, 14 June 2017

Last Friday's Status Quota debate, presented by Legends and Leaders, closed with me, a female whose business is about challenging female stereotypes and enabling gender diversity. Now, I have a confession. I came into this debate pro-merit. I decided, however...Read more

Is there merit in merit in the gender equality debate?

Lorraine Jokovic

Thursday, 8 June 2017

Looking around at today's 'Status Quota' debate at Vivid, it seemed I was one of, if not THE, most senior women in the room, and indeed the industry. And, as an owner of an agency that employs a wonderful balance of genders and the mother of a talented young woman who...Read more

"We need great agencies, and we need great work" - TCC CEO Tony Hale

Tony Hale

Thursday, 1 June 2017

Last week, I was privileged to welcome 72andSunny founder and creative co-chair Glenn Cole to Sydney as our Creative Leadership Forum special guest and chair of the AWARD Awards jury. It is exciting to have 72andSunny aboard, not just as a member of The Communications Council, but as Australia's newest agency...Read more

Performance pressure: arts companies need to lift their game

Andrew Baxter

Monday, 22 May 2017

Some of the most inspiring creativity we see each year comes from the world’s leading theatre, dance and opera companies, as well as orchestras and art galleries. Yet there’s a marketing dichotomy taking place. For such a creative industry...Read more

The changing face of brands

Andrew McCowan

Wednesday, 10 May 2017

By Andrew McCowan, strategy and insights consultant.
We live in an era of branding – to the point that we are individually encouraged to have a “personal brand” that we market and manage through the social media space and beyond. People frequently discuss “the brand” and its meaning...Read more

From the ‘a-ha’ moment to the ‘wow’ factor - what it means to nail a brief

Lily Tidy

Wednesday, 19 April 2017

It all starts with a well-defined business challenge. This is shortly followed with an insight, more than observations - nuggets of information about your target audience that can transform the way you connect with them. This used to be about one big insight, however today, this can be multiple insights across the customer journey....Read more

SXSW - a new collaborative future

Kristy Richards

Wednesday, 12 April 2017

SXSW took on another guise this year.  It focused less on what was new, and more on what was right. It was a year of stopping, thinking, and put simply: trying to make a plan for tomorrow rather than just ‘innovating’! Three key questions ran across the festival...Read more

If sport is so popular, why is sponsorship of sport becoming more unpopular with marketers?

Andrew Baxter

Tuesday, 11 April 2017

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans searching Google to find out more about its new major sponsor, JLT, while Crown...Read more

2017 is the year of the human

Carl Ratcliff

Tuesday, 4 April 2017

This year I had the good fortune of attending Austin’s SxSW.
Once I got my head round the extraordinary flavour of Texan queso, the unexpected silkiness of 100% agave tequila and the restorative effects of a breakfast taco, I settled into what can only be described as the coolest freshers’ week on the planet...Read more

The undercurrents that link technology and society’s future image

Morgan Jay

Tuesday, 4 April 2017

One of the things you pick up on fairly quickly at SX Interactive are the undercurrents. Even though there are over 1,000 different sessions throughout the week, common themes start to emerge. A universal thought if you will that connects all the speakers and the delegates....Read more

One man, a lot of BBQ, and four trends from SXSW 2017

Alex LefleyThursday, 30 March 2017

Now that the dust has settled, the delegates have returned home, and the smell of BBQ has been washed out of clothes – it’s time to reflect on some of the top trends to appear out of this year’s South by Southwest, the world’s largest conference for interactive and emerging technology, hosted earlier... Read more


What is an idea and why do our brains like them so much?

Ben KeenanWednesday, 15 March 2017

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website... Read more


From implementer to leader - the art of account management

Bryce CoombeTuesday, 14 March 2017

There’s a big difference between being an implementer of advertising strategies to someone who leads the marketing communications process. A whole step change is required in terms of not just skills and experience, but all over mindset and attitude... Read more


Taking you on a journey of excellence and inspiration

Tony HaleMonday, 6 March 2017

The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take people to the top of the game in ways you couldn’t imagine... Read more



What makes good strategy?

APG SpeakersMonday, 27 February 2017

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the strategist’s direct control... Read more


Ambiguity, technology and creativity - insights from Pause Fest

AmbiguityFriday, 24 February 2017

Alex Wood, strategy director at DT, reports back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. We spend a considerable amount of time in boardrooms convincing people that we know everything and we have the solution to solve the unsolvable... Read more


Welcome Message 2017: Tony Hale, CEO of The Communications Council

Tony HaleTuesday 31 January 2017

Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to working with our members and representative councils to deliver a rich calendar of activity throughout the year... Read more