Creativity

Creativity

What to do when someone steals your idea

Ben Keenan

Wednesday, 27 September 2017

I’ve had this happen to me a lot. And since you are reading this now, so have you. I don’t necessarily mind, in fact I have built a career out of allowing people to steal as many of my ideas as possible.  One of the key things I have noticed, is that the majority of people who steal ideas are not aware that they are doing it...Read more

Daily co-chairs announced for Creative Leadership Residential

Co chairs

Thursday, 21 September  2017

Chaired and curated by industry trailblazer Warren Brown, partner at Gutthink & Partners and BMF founder, The Creative Leadership Residential is Australia’s only custom-designed Residential for senior creatives looking to transition into leadership roles and acquire the new skills required to spearhead the industry’s next generation of creative leaders...Read more

5 takeaways for PR professionals from, A Conversation with Event Experts - leveraging large scale events.

PRC

Wednesday, 20 September 2017

Sydney’s PRC members assembled last Wednesday night at Woollahra’s Hotel Centennial to learn the tips and tricks some of Australia’s most revered event strategists apply to leverage optimum PR outcomes...Read more

Value of creativity in marketing cannot be underestimated

The Value of Creativity

Tuesday, 5 September  2017

Chief executives are under more pressure than ever to drive growth. Shareholders are demanding greater returns, consumers have higher expectations, competition has never been fiercer and technology is changing rapidly. In a recent KPMG survey, 54 per cent of CEOs said that for the next few years growth was the factor most important to their company’s wellbeing...Read more

Embracing play to develop creative mindset - Michael Fearne

Lego

Monday, 21 August 2017

Participants to the IPA Strategic Planning Course “Changing Perspectives” will come head to head with LEGO® Serious Play® expert Michael Fearne who will challenge them to adopt new methods of thinking. Fearne who has worked with brands including KPMG, EY, Australia Post, and Lexus uses LEGO to engage people, change conversation dynamics and solve complex problems...Read more

AWARD School diaries: Kate Davies, Glue Society

Kate Davies

Friday, 2 June 2017

AWARD School 2017 is past the halfway mark, with that crucial home stretch and portfolio submission just around the corner. We asked current student and Glue Society creative Kate Davies to take a moment to reflect on some key learnings so far...Read more

AWARD Awards Creative of the Year: Gavin Chimes, Marcel Sydney

Gavin Chimes

Monday, 5 June 2017

Marcel Sydney's Gavin Chimes has had an epic month. He was named Creative of the Year at the AWARD Awards for being credited across the most winning campaigns, and was recently promoted to associate creative director. Perhaps his biggest learning though took place at AWARD School in 2009. Gavin shares his experiences in this Q&A...Read more

"Australia's biggest strengths are its talent, creative ambition and Aussie spirit": Glenn Cole

Glenn Cole

Wednesday, 17 May 2017

72andSunny co-founder and chief creative officer Glenn Cole is about to hit Australian soil to embark on a whirlwind tour. He's hosting the AWARD Creative Leadership Forum and is jury chair of the AWARD Awards both on May 26, ahead of launching the agency's first Australian....Read more

The strategic planner’s ultimate reading guide

Justin Graham

Tuesday, 9 May 2017

M&C Saatchi chief strategy officer Justin Graham shares his recommended reads to inspire next level commercial creativity 1. Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of Inspiration...Read more

From AWARD School to 30 under 30: Chloe Saintilan, TBWA

Chloe Saintilan

Friday, 5 May 2017

TBWA Sydney creative Chloe Saintilan has come a long way since she completed AWARD School in 2014. Not only has she now shifted sides from student to tutor, but she was recently named a winner in B&T's 30 Under 30...Read more

Hey juniors: beg, borrow or steal a ticket to Emergence Creative Festival

Simon Thujis

Tuesday, 2 May 2017

“It’s a creative conference,” I said to my partner, stuffing patterned socks and a watermelon t-shirt into my sports bag. “At a winery? Down south?” he said with a puzzled look on his face. I should’ve known by his response, that indeed, Emergence is not quite what it seems....Read more

What is an idea and why do our brains like them so much?

Ben KeenanWednesday, 15 March 2017

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website... Read more


The magic of ‘bottle episodes’ and how they can inspire brands with zero

Bottle EpisodesTuesday, 14 March 2017

Nick Geoghegan, strategy consultant at eatbigfish, argues that brands can learn from budget 'bottle episodes' to turn constraint into creativity. Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing... Read more


How to have a big creative idea

The big IdeaThursday, 2 March 2017

Award winning creative director and author Steve Harrison reveals that there's more to coming up with a big idea than speedy brainstorming. The first thing we need to realise is that it is more about time than talent.  So when your boss or your client gives you 24 hours to come up with a big idea, explain that it just can't be done... Read more


The two simple questions that'll get people to notice your ad

CopywritingThursday, 23 February 2017

By Steve Harrison, author and former creative director: Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view.  Think about what’s in it for them?  What need of theirs will it fill?  What advantage will they get? As far as your message is concerned, these are the only things they are bothered about... Read more