Case studies

Case studies

Six key takeaways from The Good, The Bad, The Ugly

AMG

Monday, 16 October 2017

Varying levels of experience and diverse categories shone as the panel of agency/client partnerships was showcased for the AMG event on Thursday evening. Steve McArdle, MD of BMF was on hand to moderate the conversation and the sense of camaraderie and respect among the teams was palpable ...Read more

5 takeaways for PR professionals from, A Conversation with Event Experts - leveraging large scale events.

PRC

Wednesday, 20 September 2017

Sydney’s PRC members assembled last Wednesday night at Woollahra’s Hotel Centennial to learn the tips and tricks some of Australia’s most revered event strategists apply to leverage optimum PR outcomes...Read more

AdSchool’s top ads: Skoda, Monoprix and Aldi

Aldi

Tuesday, 20 June 2017

We asked our AdSchool Strategic Planning Core Skills students in Melbourne to name their favourite campaigns and what they believe is the magic behind them....Read more

AdSchool’s top ads: Volvo, Movember and Menulog

Volvo Lifepaint

Tuesday, 6 June 2017

We asked our AdSchool Strategic Planning Core Skills students in Melbourne to name their favourite campaigns and what they believe is the magic behind them...Read more

Effies winners revisited: Leo Burnett Melbourne, SPC and ‘My Family Can’

Effies Gold

Tuesday, 11 April 2017

Not only was this campaign awarded a Bronze Effie last year in the ‘Small Budget’ category, it was also last week named in WARC’s World’s Best Campaigns. From the insight to the strategy to the results, we reveal what made this campaign so successful...Read more

Effies winners revisited: Atomic 212°, Double Robotics and ‘Lucy the Robot’

Effies Gold

Tuesday, 11 April 2017

Atomic 212°’s campaign for Double Robotics was awarded a Bronze Effie last year in the ‘Technology & Electronics’’ category - and last week it was named in WARC’s World’s Best Campaigns. In this post we go behind the scenes to reveal what made this campaign a hit...Read more

Effies Gold revisited: AFFINITY, Narellan and ‘Diving into Data’

Effies Gold

Tuesday, 11 April 2017

The Effies 2017 entry deadline is less than two weeks away, so we’re revisiting last year’s Gold winners in the lead up. In this post we look back at AFFINITY’s epic data-driven campaign for Narellan Pools, which was highly awarded....Read more

Effies Gold revisited: TBWA Melbourne, ANZ and “Owning the First Job Trigger”

Effie Awards Gold

Thursday, 30 March 2017

With the Effies 2017 entry deadline fast approaching, we’re revisiting last year’s Gold winners. Here, we recap on why TBWA Melbourne took out Gold in the Financial Services for their ANZ campaign. Young adults don’t spend much time engaging with banks, yet this segment...Read more

 

Effies Gold revisited: The Monkeys, MLA and ‘The Most Successful Lamb Campaign Ever’

Effies Gold

Monday, 10 April 2017

Here it is: 2016’s Grand Effie winner. The Monkeys’ ‘Operation Boomerang’ took out three categories: ‘Food, Confectionary and Snacks’, ‘Short Term Effects’, and ‘Most Original Thinking’.  The Monkeys were also awarded Agency of the Year. Can any of this year’s entries stack up? ...Read more

The work behind the work part two: an insight into the industry’s top campaigns

GrahamThursday, 9 March 2017

From a new evolution of the human body to provoking thoughts around gender equality, there’s something the country’s most impressive recent campaigns have in common: they’ve genuinely connected with people and even changed behaviour in some instances... Read more



The work behind the work part one: an insight into the industry’s top campaigns

MLAThursday, 9 March 2017

From celebrating Australia’s diversity to championing family time, these top campaigns all share the common thread of empowerment and encouragement. We’ll be exploring the below three at our upcoming AMG ‘The Work Behind the Work’ event in Sydney. Here’s a preview on what made them so successful... Read more