Career Pathways

Career Pathways

 

DisciplinesA comprehensive Training Framework

Four subject areas cover entry (0-2 yrs) through intermediate (3-5 yrs) to advanced (6-8+ yrs) level of experience, building towards our Training Framework.

While many of our courses fall within one of the four key areas, some incorporate a range of disciplines across multiple skill sets. For example, AWARD’s Creative Leadership Residential covers all four quadrants.



Career Pathways Map

Entry Intermediate Advanced
0 - 2 years 3 - 5 years 6 - 8 + years
Account Management
  • The Graduate Program
  • IPA Foundation Online Certificate
  • AWARD School
  • Eventworking
  • AdSchool Account Management for Tomorrow
  • AdSchool Core Strategic Planning
  • AdSchool Advanced Strategic Planning
  • AdSchool Digital Strategy & Experience Design
  • IPA Commercial Online Certificate
  • AdSchool Bespoke
  • Eventworking
  • IPA Business and Agency Leadership Residential
  • IPA Eff Test Online
  • IPA Campaign Planning Residential
  • IPA Strategic Planning Residential
  • AMG Committee
  • AdSchool tutoring
Strategic Planning
  • AdSchool Core Strategic Planning
  • IPA Foundation Online Certificate
  • AWARD School
  • Eventworking
  • AdSchool Advanced Strategic Planning
  • AdSchool Digital Strategy & Experience Design
  • IPA Commercial Online Certificate
  • IPA Campaign Planning Residential
  • AdSchool Bespoke
  • Eventworking
  • IPA Business and Agency Leadership Residential
  • IPA Strategic Planning Residential
  • IPA Eff Test Online
  • IPA Campaign Planning Residential
  • APG Committee
  • AdSchool tutoring
Creative
  • AWARD Skills (Copywriting, Art Direction)
  • AdSchool Core Strategic Planning
  • AdSchool Advanced Strategic Planning
  • AdSchool Account Management for Tomorrow
  • IPA Commercial Online Certificate
  • AdSchool Bespoke
  • Eventworking
  • AWARD Creative Leadership Residential
  • AWARD School tutoring
Producers
  • AWARD Creative Leadership Residential
  • AdSchool tutoring


 

AdSchool Bespoke (1-2 days)

  • The Art of Persuasion
  • How to Sell a New Idea
  • Commercial Management
  • Time Management
  • Fearless Writing for the Digital Age
  • A Practical Approach to Wellness and Managing Stress

view courses

Eventworking (2-3 hours)

  • AMG (Account Planning Group) events
  • APG (Account Planning Group) events
  • AWARD events
  • PRC (Public Relations Council) events
  • CPC (Commercial Producers Council) events
  • TCC events (regulatory, codes, legal etc.)

view events