Career Pathways

Career Pathways

 

DisciplinesA comprehensive Professional Development Framework

Four subject areas cover entry (0-2 yrs) through intermediate (3-5 yrs) to advanced (6-8+ yrs) level of experience, building towards our Continuing Professional Development framework.

While many of our courses fall within one of the four key areas, some incorporate a range of disciplines across multiple skill sets. For example, AWARD’s Creative Leadership Residential covers all four quadrants.


Career Pathways Map

Entry Intermediate Advanced
0 - 2 years 3 - 5 years 6 - 8 + years
Account Management
  • Graduate Program
  • IPA Foundation Certificate
  • AdSchool Account Management Core Skills
  • AWARD School
  • Eventworking
  • AdSchool Account Management Extended Skills
  • AdSchool Strategic Planning Core/ Extended Skills
  • AdSchool Digital/Social Media
  • IPA Commercial Certificate
  • AdSchool Accelerators
  • Eventworking
  • IPA Business and Agency Leadership Residential
  • IPA Eff Test
  • PA Campaign Planning
  • IPA Strategic Planning
  • AMG Committee
  • AdSchool tutoring
Strategic Planning
  • IPA Foundation Certificate
  • AdSchool Strategic Planning Core Skills
  • AWARD School
  • Eventworking
  • IPA Business and Agency Leadership Residential
  • IPA Strategic Planning Residential
  • IPA Eff Test
  • IPA Campaign Planning
  • APG Committee
  • AdSchool tutoring
Creative
  • AWARD School
  • Eventworking
  • AWARD Skills (Copywriting, Art Direction)
  • AdSchool Strategic Planning Core/ Extended Skills
  • IPA Commercial Certificate
  • AdSchool Account Management Core/Extended
  • AdSchool Accelerators
  • Eventworking
  • AWARD Creative Leadership Course
  • AWARD school tutoring
Producers
  • AWARD School
  • Eventworking
  • AWARD Creative Leadership Course
  • AdSchool tutoring


 

AdSchool Accelerators (1 day)

  • Innovation/ Design Thinking
  • Creating Killer Content
  • The Modern Strategist Toolkit
  • Integrated Social
  • The Art of Persuasion
  • Media Literacy
  • Digital Literacy
  • Social Media Strategy
  • How to Sell a New Idea
  • Commercial Management
  • Data for Creatives
  • Digital Trends
  • SEO Advanced

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Eventworking (2-3 hours)

  • AMG (Account Planning Group) events
  • APG (Account Planning Group) events
  • AWARD events
  • PRC (Public Relations Council) events
  • CPC (Commercial Producers Council) events
  • TCC events (regulatory, codes, legal etc.)

view events