APG Account Planning Group

APG Account Planning Group

How to Join

The Account Planning Group (APG)

“A warm welcome to the Account Planning Group. Whether you are looking to connect with the planning community in Australia, check on one of our events, voice your opinion, find a course to improve your skill set, or start a conversation with fellow planners, this is the place to come. The planning community in Australia is strong and vibrant; it is also incredibly generous in sharing knowledge, for which we are very grateful. If you’d like to participate either in a learning or lecturing capacity, please get in touch. We are always looking for ways we can improve and welcome any suggestions you may have.” 

Angela Morris, APG chair
Executive planning director, JWT Australia

Events every year include:

  • SXSW download
    Debrief from the Texan festival of ideas
  • Battle of Big Thinking
    Provocative thinking from the planning community. Part of the Vivid festival.
  • Cannes download
    Debrief from the Daddy of the award shows
  • Planning Idol
    “Idol” style competition for planners under 30. Runs in alternate years with APG strategy Awards
    Entries opened September 6 and close October 18. Find out more here: Call for entries
  • Beers with Planners events
    Casual networking around a specific topic

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Find events


APG Strategy Awards and Planning Idol

These awards showcase the best of our planning community and provide you with a unique opportunity to demonstrate your strategic thinking. The awards have been updated to reflect the wider remit of modern planning, and the different types of planning across a range of agencies, from creative, to media, to digital, PR and beyond. They are judged in categories to ensure that like is judged with like. Awards will be allocated for Gold, Silver and Bronze, with a best in show Grand Prix awarded for overall excellence. The judges look for evidence of how your strategy or strategic input has had a significant influence in terms of solving the challenge. The awards run in alternative years with APG Planning Idol. more info


Contact us

Please feel free to contact us and share your ideas

Sydney: Jane Mathews, The Communications Council jane@communicationscouncil.org.au
Melbourne: Amy Lee, The Communications Council amy.lee@communicationscouncil.org.au

The APG has been in existence for 14 years in Australia and continues to go from strength to strength. We have established a robust and inclusive planning community, and offer our members unparalleled opportunities for professional development and networking through our events and courses.

There is a tremendous camaraderie and infectious enthusiasm among the committee which we hope filters through to the broader membership.

The Committee


  • Angela Morris  - Chair (JWT)
  • Celia Garforth (Iris)
  • Carl Moggridge (Edelman)
  • Mollie Hill (72 and Sunny)
  • Alex Roper (M&C)
  • Bernadine Brewer (Host)
  • Elaine Quirke (Starcom)
  • Jody Elston (RichardsRose)
  • Joseph Smeaton (DDB)
  • Jane Mathews TCC


  • Nici Henningsen (TCC Melbourne)
  • Anuj Mehra, Blue Hive (WPP)
  • Pieter-Paul von Weiler (AJF)
  • Christine O’Keefe (GPY&R)
  • Alex Wood (DT. AKQA)