News & Views

News & Views

Ambiguity, technology and creativity - insights from Pause Fest

AmbiguityFriday, 24 February 2017

Alex Wood, strategy director at DT, reports back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. We spend a considerable amount of time in boardrooms convincing people that we know everything and we have the solution to solve the unsolvable... Read more


The two simple questions that'll get people to notice your ad

CopywritingThursday, 23 February 2017

By Steve Harrison, author and former creative director: Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view.  Think about what’s in it for them?  What need of theirs will it fill?  What advantage will they get? As far as your message is concerned, these are the only things they are bothered about... Read more


David Droga: from talented teen to influential adman

David Droga's JourneyWednesday, 22 February 2017

If you haven't heard yet, this year's AWARD School Top Student from all states and New Zealand will be flown to New York City to meet legendary Droga5 founder David Droga - who won AWARD School himself 30 years ago. Check out our special graphic that charts his journey... Read more



AWARD graduates Barbara Humphries and Scott Dettrick promoted to Creative Directors at The Monkeys

Barbara Humphries and Scott DettrickTuesday, 21 February 2017

Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers at The Monkeys... Read more


What’s your passion?

Matt EastwoodTuesday, 21 February 2017

Ahead of his highly anticipated AWARD talk taking place in Sydney next month, JWT Worldwide chief creative director Matt Eastwood reveals how his passion outside of work has helped fuel his success in the advertising industry... Read more

 


Glenn Cole appointed chairman of judges for 38th AWARD Awards

Glenn ColeFriday, 17 February 2017

Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards... Read more

 


Planners need to focus on the outcomes they create, not the output they make 

Anuj Mehra & Sophie PriceFriday, 10 February 2017

Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney and Anuj Mehra to chair Melbourne. In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch discrete campaign thinking, zooming in and out, and ultimately, develop a ‘T-shaped’ skillset... Read more


How technology and creativity are impacting media planning

Simon LawsonFriday, 10 February 2017

PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity... Read more




Could you be the next Droga?

David DrogaTuesday, 7 February 2017

2017 is the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School. To mark the occasion, this year’s AWARD School top student - selected from the winners of all the Schools in Melbourne, Sydney, Perth, Adelaide, Brisbane, Hobart and Auckland - will win an amazing opportunity to meet David Droga himself.... Read more



Creative Director turned author and director Steve Harrison to present Exclusive Masterclass Down under

Steve HarrisonWednesday, 1 February 2017

The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March. Dubbed 'the greatest Direct Marketing Creative of his generation', the ex-Wunderman Global Creative Director will run exclusive courses... Read more



Welcome Message 2017: Tony Hale, CEO of The Communications Council

Tony HaleTuesday 31 January 2017

Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to working with our members and representative councils to deliver a rich calendar of activity throughout the year... Read more



Flawed Labor Policy to cost West Australian Jobs

Steve HarrisonSunday 22 January 2017

The peak body representing an industry worth $4.6 billion to the WA economy has expressed concern over Labor’s plan to gut the sector if it’s elected to office in the upcoming March state election.
The Communications Council is a non-political body representing creative, advertising, PR, production and corporate communications agencies...
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