News & Views

News & Views

A judge’s perspective on how to win an Effie

Colin Wilson-BrownThursday, 23 March 2017

Colin Wilson-Brown, Effies chairman of judges and principal, The Clinic, asks aspiring winners to put themselves in a judge’s shoes to make the process less painful - and increase their chances of victory. Put yourself in the position of a judge. They have 12 entries to read... Read more


Finance and media agencies - what you need to know part two

FinanceThursday, 23 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media. Prior to committing any plans with media owners an agency should ensure that proper approval has been provided by the client. The exact form in which approval will be provided will vary by client and should be set out in the contract... Read more


Finance and media agencies - what you need to know part one

FinanceWednesday, 22 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media.
Just like media, the world of finance comes with a language of its own that is designed to confuse and intimidate the outsider...
Read more


Defining problems, identifying audiences and unearthing truths

Jacqueline WittsWednesday, 22 March 2017

We questioned AJF Partnership head of strategy Jacqueline Witts on asking the crucial questions of ‘why’ and ‘who’, ahead of her session at IPA Campaign Planning Melbourne. TCC: Why is defining a problem key?... Read more


Culture, creativity and competition - our picks from around the web

Around the webWednesday, 22 March 2017

This week, these stories on company culture grabbed our attention, from the role creativity and competition play, to the increasing importance of wellbeing. Here they are for your reading enjoyment: “The Adam & Eve/DDB school of creativity” and.... Read more


Insight, knowledge, understanding and trends: the building blocks of campaign planning

Simon McCruddenTuesday, 21 March 2017

J. Walter Thompson head of planning Simon McCrudden discusses how planners must combine their knowledge of campaign planning fundamentals with new information and channels to deliver fresh and unexpected strategies.... Read more


The power of purpose

Paul GageTuesday, 21 March 2017

Paul Gage, head of strategy Asia Pacific, GTB, illustrates the power of purpose and its impact on business - as well as outlining his own professional purpose. A clear purpose brings organisation and focus to a business. It’s not a tag-line. It’s not a ‘brand’ campaign.... Read more


Data breach update to Australian privacy law

Stephen von MuensterMonday, 20 March 2017

In our increasingly online economy, data breaches are an unfortunate reality for all businesses, and a threat to consumer privacy and safety. A data breach is essentially any intentional or unintentional release of secure or private or confidential information to an untrusted environment... Read more


‘Plan with a publishing mentality’ - Emotive Content’s Simon Joyce

Simon JoyceFriday, 17 March 2017

Ahead of his session at IPA Campaign Planning next week, we asked Emotive Content CEO Simon Joyce to explain the fundamentals of ‘always on’ content strategies and what brands can do to keep up. TCC: Can you describe/define ‘always on’ to someone who’s never heard of it, or a brand that has never behaved in that way before?... Read more


Nominations open for 2017 NSW Creative Achievement Awards

Elizabeth Ann MacgregorFriday, 17 March 2017

The NSW Government is calling on the state’s brightest creative talent to nominate for the 2017 NSW Creative Achievement Awards. The awards, to be held on 14 June at the Museum of Contemporary Art during Vivid Sydney, are a NSW Government initiative to celebrate and reward outstanding achievements that help raise the global profile of NSW creative industries... Read more


Social influencers, brands and agencies: what the AANA update to advertising laws means

Data BreachFriday, 17 March 2017

It is evident from a casual gaze through social pages or industry commentary that brands are increasingly turning to social influencers to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. Indeed, some commentators have even described social influencers as our ‘future media owners’... Read more


Writing your Effies paper: it won’t be fun, but it’s worth it

Fabio BurestiFriday, 17 March 2017

Every time I see the call for entries every year, part of me just dies inside. You’ve got to prepare yourself mentally for the challenge ahead, because an Effie is not easy to win. Seeing how few Golds were awarded last year is testament to how much tougher it’s getting and how much better your entries need to be from a numbers and rigour point of view... Read more


What is an idea and why do our brains like them so much?

Ben KeenanWednesday, 15 March 2017

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website... Read more


The Australian Directors’ Guild awards first Gender Matters: Commercial & Content Directing Mentorships to eight recipients

ADG CPCWednesday, 15 March 2017

Eight recipients of the first Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program were announced at an event last night at FINCH attended by members of the screen and advertising industries... Read more


Constraining and unleashing creativity - our picks from around the web

Around the webWednesday, 15 March 2017

We took to the web to digest the most interesting recent stories on creativity, whether it’s pressure thanks to either politics, time or bad behaviour, or defying convention as Warhol did. Here they are in case you missed them. ‘Has the democratisation of distribution revolutionised creativity?’ ... Read more


Youngbloods QLD announces GPY&R’s Angus Whitton as chair

Angus WhittonTuesday, 14 March 2017

Youngbloods QLD is kicking off 2017 with the appointment of GPY&R’s Angus Whitton as this year’s chairman. Assisting him as co-chair is last year’s PR manager, Nina Clarke of Ray White Commercial. Says Whitton: “I’m very excited to begin working with the committee this year. We have a few fresh faces... Read more


From implementer to leader - the art of account management

Bryce CoombeTuesday, 14 March 2017

There’s a big difference between being an implementer of advertising strategies to someone who leads the marketing communications process. A whole step change is required in terms of not just skills and experience, but all over mindset and attitude... Read more


The magic of ‘bottle episodes’ and how they can inspire brands with zero

Bottle EpisodesTuesday, 14 March 2017

Nick Geoghegan, strategy consultant at eatbigfish, argues that brands can learn from budget 'bottle episodes' to turn constraint into creativity. Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing... Read more


News Corp Australia opens entries for the Cannes Young Lions competition

Cannes Young LionsMonday, 13 March 2017

News Corp Australia, the official Australian representative of the Cannes Lions International Festival of Creativity, has today announced that entries for the 2017 Cannes Young Lions competition are now open. Now in its ninth year, the competition searches for the best young talent... Read more



The work behind the work part two: an insight into the industry’s top campaigns

GrahamThursday, 9 March 2017

From a new evolution of the human body to provoking thoughts around gender equality, there’s something the country’s most impressive recent campaigns have in common: they’ve genuinely connected with people and even changed behaviour in some instances... Read more



The work behind the work part one: an insight into the industry’s top campaigns

MLAThursday, 9 March 2017

From celebrating Australia’s diversity to championing family time, these top campaigns all share the common thread of empowerment and encouragement. We’ll be exploring the below three at our upcoming AMG ‘The Work Behind the Work’ event in Sydney. Here’s a preview on what made them so successful... Read more



Eff Test Quiz - How effective are your campaigns?

How effective are you campaignsThursday, 9 March 2017

Do you know how to fully evaluate and hone effective campaigns? Can you rigorously evaluate the impact of that campaign, without falling into some classic traps of misinterpretation? Finally, are you up to speed with the tactics involved in writing up an effectiveness paper - especially with this year’s Effie Awards now open for entries... Read more



110-strong jury to judge 38th AWARD Awards

JuryTuesday, 7 March 2017

The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 38th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives will be tasked with selecting the 38th AWARD Award winners, with the first round of judging kicking off on 16 March 2017... Read more



What’s your passion?

John BroomeTuesday, 7 March 2017

Unilever’s John Broome reveals how collecting old books helps him decompress, explore and discover. TCC: What's your passion? JB: Collecting and reading old books. I have over 2,000 cluttering up the house now. TCC: Why? JB: Reading is a peaceful counter weight to the high stress workplace and old books tell a story... Read more



Youngbloods WA appoints The Brand Agency's Sarah Kappeler as President

Sara KappelerTuesday, 7 March 2017

The Brand Agency Account Manager Sarah Kappeler (pictured) has been appointed Youngbloods WA's 2017 President. Kappeler's appointment kicks off 2017 alongside a fresh calendar of events, a new committee and reinvigorated focus on networking and education... Read more



Ideas, purpose and effectiveness in the experience economy

Sophie PriceMonday, 6 March 2017

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy?... Read more



Attracting talent and secrets to successful client relationships - our picks from around the web

Around the webMonday, 6 March 2017

We scoured the web for the most interesting recent stories on talent attraction, retention, and agency best practice. Here they are in case you missed them. ‘Attracting young talent to the industry’ and ‘Media companies are like leaky buckets’... Read more



Taking you on a journey of excellence and inspiration

Tony HaleMonday, 6 March 2017

The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take people to the top of the game in ways you couldn’t imagine... Read more



How to have a big creative idea

The big IdeaThursday, 2 March 2017

Award winning creative director and author Steve Harrison reveals that there's more to coming up with a big idea than speedy brainstorming. The first thing we need to realise is that it is more about time than talent.  So when your boss or your client gives you 24 hours to come up with a big idea, explain that it just can't be done... Read more


What makes good strategy?

APG SpeakersMonday, 27 February 2017

We put this million dollar question to three of the industry’s leading media strategists to get to the bottom of how to define - and land on - a good strategy. Jordan Price, executive planning director, BWM Dentsu: “The measure of good strategy is not under the strategist’s direct control... Read more


How to get the attention of awards judges (and ensure no one else notices your ad)

TrophyMonday, 27 February 2017

Creative director and author Steve Harrison reveals the impact and importance of not just a good headline, but a headline in the first place. At the 2016 D&AD Awards, the judges gave precious Pencils for Best Writing for Advertising and Best Press to ads with no headlines... Read more



Ambiguity, technology and creativity - insights from Pause Fest

AmbiguityFriday, 24 February 2017

Alex Wood, strategy director at DT, reports back with nine key insights from the most thought provoking sessions at the recent Pause Fest, held across Melbourne. We spend a considerable amount of time in boardrooms convincing people that we know everything and we have the solution to solve the unsolvable... Read more


The two simple questions that'll get people to notice your ad

CopywritingThursday, 23 February 2017

By Steve Harrison, author and former creative director: Instead of thinking about how you can sell a product or service, or how to get your reader to buy into your idea, start by looking at it from their point of view.  Think about what’s in it for them?  What need of theirs will it fill?  What advantage will they get? As far as your message is concerned, these are the only things they are bothered about... Read more


David Droga: from talented teen to influential adman

David Droga's JourneyWednesday, 22 February 2017

If you haven't heard yet, this year's AWARD School Top Student from all states and New Zealand will be flown to New York City to meet legendary Droga5 founder David Droga - who won AWARD School himself 30 years ago. Check out our special graphic that charts his journey... Read more



AWARD graduates Barbara Humphries and Scott Dettrick promoted to Creative Directors at The Monkeys

Barbara Humphries and Scott DettrickTuesday, 21 February 2017

Long-time Monkeys, senior creatives Barbara Humphries and Scott Dettrick, have both been promoted to the role of Creative Director effective immediately. Both Humphries and Dettrick have worked across a number of high profile campaigns during their respective careers at The Monkeys... Read more


What’s your passion?

Matt EastwoodTuesday, 21 February 2017

Ahead of his highly anticipated AWARD talk taking place in Sydney next month, JWT Worldwide chief creative director Matt Eastwood reveals how his passion outside of work has helped fuel his success in the advertising industry... Read more

 


Glenn Cole appointed chairman of judges for 38th AWARD Awards

Glenn ColeFriday, 17 February 2017

Australia’s pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed Chairman of Judges for the 38th AWARD Awards... Read more

 


Planners need to focus on the outcomes they create, not the output they make 

Anuj Mehra & Sophie PriceFriday, 10 February 2017

Sophie Price and Michelle Katz to chair IPA Campaign Planning Course Sydney and Anuj Mehra to chair Melbourne. In 2017, planners need to pivot out of the fragmented view they have of their brands and campaigns. They need to be able to stitch discrete campaign thinking, zooming in and out, and ultimately, develop a ‘T-shaped’ skillset... Read more


How technology and creativity are impacting media planning

Simon LawsonFriday, 10 February 2017

PHD Melbourne group business director Simon Lawson discusses the evolution of programmatic and artificial intelligence and what media planners need to know about their relationship with effectiveness and creativity... Read more




Could you be the next Droga?

David DrogaTuesday, 7 February 2017

2017 is the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School. To mark the occasion, this year’s AWARD School top student - selected from the winners of all the Schools in Melbourne, Sydney, Perth, Adelaide, Brisbane, Hobart and Auckland - will win an amazing opportunity to meet David Droga himself.... Read more



Creative Director turned author and director Steve Harrison to present Exclusive Masterclass Down under

Steve HarrisonWednesday, 1 February 2017

The Australasian Writers and Art Directors Association (AWARD) is proud to present, Creative Masterclass by Steve Harrison, an exclusive event to be held in three capital cities this March. Dubbed 'the greatest Direct Marketing Creative of his generation', the ex-Wunderman Global Creative Director will run exclusive courses... Read more



Welcome Message 2017: Tony Hale, CEO of The Communications Council

Tony HaleTuesday 31 January 2017

Welcome back and Happy New Year! Like us, I hope you were able to spend some time over the holidays to relax, recharge, and get together with family and friends. With 2017 now underway, I look forward to working with our members and representative councils to deliver a rich calendar of activity throughout the year... Read more



Flawed Labor Policy to cost West Australian Jobs

Steve HarrisonSunday 22 January 2017

The peak body representing an industry worth $4.6 billion to the WA economy has expressed concern over Labor’s plan to gut the sector if it’s elected to office in the upcoming March state election.
The Communications Council is a non-political body representing creative, advertising, PR, production and corporate communications agencies...
Read more




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