News & Views

News & Views

7 Minute Mentors: Paul McMillan, Clemenger BBDO

Paul McMillan

Thursday, 27 April 2017

Ahead of our AMG '7 Minute Mentor' speed learning session in Melbourne on May 17, Clemenger BBDO Melbourne managing director Paul McMillan shares his motivations for getting into advertising and what you need to stay at the top of your game....Read more

7 Minute Mentors: Jane Walshe, McCann Melbourne

Jane Walshe

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, McCann Melbourne media director Jane Walsh shares her career high, her own advice to herself, and what she looks for in a team member...Read more

7 Minute Mentors: Alex Lefley, Edelman

Alex Lefley

Thursday, 27 April 2017

Ahead of our APG '7 Minute Mentor' speed learning session in Melbourne on May 17, Edelman brand director Alex Lefley shares the best (and worst) parts of his job, his most embarrassing career moment and his career high...Read more

How brands are tapping into the leverage social media influencers have with consumers

Andrew Baxter

Thursday, 27 April 2017

Word of mouth has always been the most effective marketing channel - getting advice on a product or service from someone you trust. Originally it was from a neighbour, friend or family member, then radio hosts and magazine editors found themselves becoming trusted advisers. Celebrities likewise...Read more

The advertising industry needs to be more flexible and supportive to keep talent: Q&A with Glenn McPhee, ManpowerGroup

Glenn McPhee

Friday, 21 April 2017

ManpowerGroup executive manager and former Australian Army artillery major, Glenn McPhee, reveals what the ad industry can learn from the defence forces when it comes to professional development, diversity and leadership...Read more

Developing pathways is critical to being a professional industry

Tony Hale

Friday, 21 April 2017

An issue of immense significance to the advertising industry has been bubbling to the surface - I refer of course to talent. Mumbrella's Simon Canning recently interviewed me as he analysed an international report that revealed stark findings about Australian universities’ ability to prepare students for success within creative industries....Read more

Around the web - motivation, management and punching above your weight

Around the web

Wednesday, 19 April 2017

This week's story selection brings you top career advice to beat boredom and stay on top of your game, as well as advice for new managers on how to succeed. ‘Five smart ways to pull yourself together’ and ‘Forbes’ Top Influencers’ - Forbes...Read more

Who’s really working for you?

Guys Blog

Wednesday, 19 April 2017

By Guy Turner, insights and strategy director, Community Newspaper Group and game-changer, Edge of Glory Jigsaws. Having recently started with a new company, I’ve been provided with the opportunity to look with fresh eyes on the interrelation between company values, execution and culture. One of the standing values is 'innovation’...Read more

The Graduate Diaries: Emilie Coffey, GTB Australia

Emily Coffey

Wednesday, 19 April 2017

From road testing a new Mustang to taking part in a Weetbix eating competition, GTB Australia account executive Emilie Coffey shares this photo diary of her first three months of The Communications Council’s Graduate Program...Read more

From the ‘a-ha’ moment to the ‘wow’ factor - what it means to nail a brief

Lily Tidy

Wednesday, 19 April 2017

It all starts with a well-defined business challenge. This is shortly followed with an insight, more than observations - nuggets of information about your target audience that can transform the way you connect with them. This used to be about one big insight, however today, this can be multiple insights across the customer journey....Read more

Youngbloods NSW appoints M&C Saatchi's Alistair Stephenson as chair

Alistair Stephenson

Wednesday, 19 April 2017

M&C Saatchi strategist Alistair Stephenson (pictured) has been appointed chair of Youngbloods NSW.  Stephenson's appointment kicks off 2017 alongside a fresh calendar of events and three new committee members. Building on the success of 2016, this year will focus on bridging the knowledge gap between young people and creative industries....Read more

SXSW - a new collaborative future

Kristy Richards

Wednesday, 12 April 2017

SXSW took on another guise this year.  It focused less on what was new, and more on what was right. It was a year of stopping, thinking, and put simply: trying to make a plan for tomorrow rather than just ‘innovating’! Three key questions ran across the festival...Read more

Effies winners revisited: Leo Burnett Melbourne, SPC and ‘My Family Can’

Effies Gold

Tuesday, 11 April 2017

Not only was this campaign awarded a Bronze Effie last year in the ‘Small Budget’ category, it was also last week named in WARC’s World’s Best Campaigns. From the insight to the strategy to the results, we reveal what made this campaign so successful...Read more

Insights and interrogation: video interviews from IPA Campaign Planning

IPA Campaign Planning

Tuesday, 11 April 2017

After three intensive days at our recent IPA Campaign Planning residential course, we asked Neonormal creative director Paul Edwards, The Monkeys senior content manager Lauren Shelley, Havas senior manager Kevin Kim and Hidden Characters account director Sarah McKelvie...Read more

Effies winners revisited: Atomic 212°, Double Robotics and ‘Lucy the Robot’

Effies Gold

Tuesday, 11 April 2017

Atomic 212°’s campaign for Double Robotics was awarded a Bronze Effie last year in the ‘Technology & Electronics’’ category - and last week it was named in WARC’s World’s Best Campaigns. In this post we go behind the scenes to reveal what made this campaign a hit...Read more

Around the web - unlocking and evaluating creativity

Around the web

Tuesday, 11 April 2017

This week, we highlight some expert advice when it comes to unlocking fresh new ideas and ways of thinking, and more importantly, how to tell which ideas are keepers and which ones to kill....Read more

Effies Gold revisited: AFFINITY, Narellan and ‘Diving into Data’

Effies Gold

Tuesday, 11 April 2017

The Effies 2017 entry deadline is less than two weeks away, so we’re revisiting last year’s Gold winners in the lead up. In this post we look back at AFFINITY’s epic data-driven campaign for Narellan Pools, which was highly awarded....Read more

If sport is so popular, why is sponsorship of sport becoming more unpopular with marketers?

Andrew Baxter

Tuesday, 11 April 2017

As the new season kicks off in Australia’s two major winter football codes, the pros and cons of sponsorship as a marketing channel are again in the spotlight. The AFL’s pre-season competition has seen fans searching Google to find out more about its new major sponsor, JLT, while Crown...Read more

My Journey: Suzi Williamson, senior account manager, Leo Burnett Melbourne

Suzi Williamson

Tuesday, 11 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Suzi Williamson, senior account manager at Leo Burnett Melbourne, who was a CommsCouncil graduate who went onto to take...Read more

Watching Carnage and its brilliant depiction of how challenging ideas spread

Carnage

Tuesday, 11 April 2017

Watching Carnage and its brilliant depiction of how challenging ideas spread: Simon Amstell’s mockumentary 'Carnage' has won much praise for its use of dark and self-deprecating humour to bring veganism to a wider audience, but it also offers something of a masterclass in how challenging...Read more

Effies Gold revisited: The Monkeys, MLA and ‘The Most Successful Lamb Campaign Ever’

Effies Gold

Monday, 10 April 2017

Here it is: 2016’s Grand Effie winner. The Monkeys’ ‘Operation Boomerang’ took out three categories: ‘Food, Confectionary and Snacks’, ‘Short Term Effects’, and ‘Most Original Thinking’.  The Monkeys were also awarded Agency of the Year. Can any of this year’s entries stack up? ...Read more

Around the web - education, culture and career advice

Around the web

Thursday, 6 April 2017

Adapting ways of working and the skills requirement for new talent were hot on the news agenda this week. Our pick of online stories also offers advice from 72andSunny and Harvard Business Review. ‘Are schools failing Australia’s advertising industry?’ and ‘Droga5 CEO Sudeep Gohil takes Publicis India role’ ...Read more

Brand complexity and business effectiveness: IPA Campaign Planning Melbourne days two and three

IPA Campaign Planning Melbourne

Thursday, 6 April 2017

Campaign planning in the digital age requires an unraveling of brand complexity by understanding business objectives to achieve marketing effectiveness, IPA Campaign Planning Melbourne delegates heard in the final two days of the intensive course...Read more

Technology, creativity and making emotional consumer connections:
IPA Campaign Planning Melbourne day one insights

IPA Campaign Planning Melbourne

Tuesday, 4 April 2017

“Focus on the outcomes you create, not the output you make,” course chair and GTB head of strategy Anuj Mehra stated to introduce the intensive three-day residential to Melbourne delegates on Sunday. “Think of marketing as a revenue driver, and not just the outcome of pretty things.”...Read more

My Journey: Stacey McMaster, digital account manager, One Green Bean

Stacey McMaster

Tuesday, 4 April 2017

It’s time to celebrate the achievements of CommsCouncil career accelerators. In this new series, we're profiling recent completers to share their learnings, goals and overall inspiration. Meet Stacey McMaster, digital account manager at One Green Bean in Sydney...Read more

2017 is the year of the human

Carl Ratcliff

Tuesday, 4 April 2017

This year I had the good fortune of attending Austin’s SxSW.
Once I got my head round the extraordinary flavour of Texan queso, the unexpected silkiness of 100% agave tequila and the restorative effects of a breakfast taco, I settled into what can only be described as the coolest freshers’ week on the planet...Read more

The undercurrents that link technology and society’s future image

Morgan Jay

Tuesday, 4 April 2017

One of the things you pick up on fairly quickly at SX Interactive are the undercurrents. Even though there are over 1,000 different sessions throughout the week, common themes start to emerge. A universal thought if you will that connects all the speakers and the delegates....Read more

The Graduate Diaries: Oliver Smyth, Traffik Group

Oliver Smith

Tuesday, 4 April 2017

From team bonding on the harbour to hanging out with St George's dragon, Traffik Group graduate account coordinator Oliver Smyth shares what he's been up to in his first two months of The Communications Council’s Graduate Program...Read more

Contagious ideas and a connections ecosystem: IPA Campaign Planning Sydney highlights days two and three

IPA Course

Friday, 31 March 2017

Day two and three of IPA Campaign Planning Sydney highlighted not only the importance of ideas, but uncovering the connection points that enable ideas to spread - and ultimately build powerful, successful brands...Read more

Around the web - technology, strategy and creativity

Effie Awards Gold

Thursday, 30 March 2017

This week the impact of technology on creativity has been a hot talking point from SXSW - but is it the threat the industry is fearing? Our story selection looks at the creative opportunities technology can unlock, as well as tapping into creative juices the old-fashioned way....Read more

Effies Gold revisited: TBWA Melbourne, ANZ and “Owning the First Job Trigger”

Effie Awards Gold

Thursday, 30 March 2017

With the Effies 2017 entry deadline fast approaching, we’re revisiting last year’s Gold winners. Here, we recap on why TBWA Melbourne took out Gold in the Financial Services for their ANZ campaign. Young adults don’t spend much time engaging with banks, yet this segment...Read more

 

Curiosity, collaboration and communications: highlights of IPA Campaign Planning Sydney, day one

IPA Campaign Planning Wrapup

Thursday, 30 March 2017

Day One of IPA Campaign Planning Sydney taught delegates to be curious when uncovering insights and defining purpose; to embrace and never underestimate the power of collaboration; and to communicate in a strategic way that is bigger than a product - and truly matters...Read more

 

One man, a lot of BBQ, and four trends from SXSW 2017

Alex LefleyThursday, 30 March 2017

Now that the dust has settled, the delegates have returned home, and the smell of BBQ has been washed out of clothes – it’s time to reflect on some of the top trends to appear out of this year’s South by Southwest, the world’s largest conference for interactive and emerging technology, hosted earlier... Read more


Effies Gold revisited: The Monkeys, Blackmores and ‘The Power of Knowledge’

Effie AwardsTuesday, 28 March 2017

As the Effies 2017 entry deadline looms, it’s time to revisit last year’s entries that earned the coveted Gold prize. In this post, we recap on why The Monkeys took home Gold in the ‘Health and Wellbeing’ category for their work with Blackmores... Read more


Authenticity, adaptation and agency collaboration

Christine WagnerTuesday, 28 March 2017

Christine Wagner, Ford Australia product marketing manager for emerging opportunities, and co-chair of IPA Campaign Planning Melbourne, reveals how agencies have acted as the brand’s conscience to keep it accountable and adaptable... Read more


Earned media - not simply PR for an ad

Rebecca BrownhillMonday, 27 March 2017

Rebecca Brownhill, associate director, Pulse Communications, discusses how earned media shouldn’t be about PR-ing ads, and is rising to the fore of integrated campaigns. TCC: Why is earned so important in today’s integrated campaign plans?... Read more


The Graduate Diaries: Celine Dinant, DDB Sydney

Celine Dinant Monday, 27 March 2017

In the first of our 2017 Graduate Diaries, DDB Sydney business coordinator Celine Dinant captures the highlights of her first two months being part of The Communications Council’s Graduate Program in this photo entry.... Read more


A judge’s perspective on how to win an Effie

Colin Wilson-BrownThursday, 23 March 2017

Colin Wilson-Brown, Effies chairman of judges and principal, The Clinic, asks aspiring winners to put themselves in a judge’s shoes to make the process less painful - and increase their chances of victory. Put yourself in the position of a judge. They have 12 entries to read... Read more


Finance and media agencies - what you need to know part two

FinanceThursday, 23 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media. Prior to committing any plans with media owners an agency should ensure that proper approval has been provided by the client. The exact form in which approval will be provided will vary by client and should be set out in the contract... Read more


Finance and media agencies - what you need to know part one

FinanceWednesday, 22 March 2017

In these exclusive excerpts from our IPA online Commercial Certificate, we look at the role of finance within all components of a media agency, from pitching for new business to booking media.
Just like media, the world of finance comes with a language of its own that is designed to confuse and intimidate the outsider...
Read more


Defining problems, identifying audiences and unearthing truths

Jacqueline WittsWednesday, 22 March 2017

We questioned AJF Partnership head of strategy Jacqueline Witts on asking the crucial questions of ‘why’ and ‘who’, ahead of her session at IPA Campaign Planning Melbourne. TCC: Why is defining a problem key?... Read more


Culture, creativity and competition - our picks from around the web

Around the webWednesday, 22 March 2017

This week, these stories on company culture grabbed our attention, from the role creativity and competition play, to the increasing importance of wellbeing. Here they are for your reading enjoyment: “The Adam & Eve/DDB school of creativity” and.... Read more


My Journey: Sandra De Witt, account manager, The Brand Agency

SandraTuesday, 21 March 2017

It’s time to celebrate the achievements of CommsCouncil course graduates. In this new series, we’ll be profiling recent completers to share their learnings, career goals and overall inspiration. Meet Sandra De Witt, account manager at The Brand Agency in Perth... Read more


 

Insight, knowledge, understanding and trends: the building blocks of campaign planning

Simon McCruddenTuesday, 21 March 2017

J. Walter Thompson head of planning Simon McCrudden discusses how planners must combine their knowledge of campaign planning fundamentals with new information and channels to deliver fresh and unexpected strategies.... Read more


The power of purpose

Paul GageTuesday, 21 March 2017

Paul Gage, head of strategy Asia Pacific, GTB, illustrates the power of purpose and its impact on business - as well as outlining his own professional purpose. A clear purpose brings organisation and focus to a business. It’s not a tag-line. It’s not a ‘brand’ campaign.... Read more


Data breach update to Australian privacy law

Stephen von MuensterMonday, 20 March 2017

In our increasingly online economy, data breaches are an unfortunate reality for all businesses, and a threat to consumer privacy and safety. A data breach is essentially any intentional or unintentional release of secure or private or confidential information to an untrusted environment... Read more


‘Plan with a publishing mentality’ - Emotive Content’s Simon Joyce

Simon JoyceFriday, 17 March 2017

Ahead of his session at IPA Campaign Planning next week, we asked Emotive Content CEO Simon Joyce to explain the fundamentals of ‘always on’ content strategies and what brands can do to keep up. TCC: Can you describe/define ‘always on’ to someone who’s never heard of it, or a brand that has never behaved in that way before?... Read more


Nominations open for 2017 NSW Creative Achievement Awards

Elizabeth Ann MacgregorFriday, 17 March 2017

The NSW Government is calling on the state’s brightest creative talent to nominate for the 2017 NSW Creative Achievement Awards. The awards, to be held on 14 June at the Museum of Contemporary Art during Vivid Sydney, are a NSW Government initiative to celebrate and reward outstanding achievements that help raise the global profile of NSW creative industries... Read more


Social influencers, brands and agencies: what the AANA update to advertising laws means

Data BreachFriday, 17 March 2017

It is evident from a casual gaze through social pages or industry commentary that brands are increasingly turning to social influencers to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. Indeed, some commentators have even described social influencers as our ‘future media owners’... Read more


Writing your Effies paper: it won’t be fun, but it’s worth it

Fabio BurestiFriday, 17 March 2017

Every time I see the call for entries every year, part of me just dies inside. You’ve got to prepare yourself mentally for the challenge ahead, because an Effie is not easy to win. Seeing how few Golds were awarded last year is testament to how much tougher it’s getting and how much better your entries need to be from a numbers and rigour point of view... Read more


What is an idea and why do our brains like them so much?

Ben KeenanWednesday, 15 March 2017

By Ben Keenan, award winning copywriter and creative. The best common example of what an idea is, and why our brains like them so much, can be found in jokes. A joke is an idea. This is the second funniest joke in the world according to the UK website... Read more


The Australian Directors’ Guild awards first Gender Matters: Commercial & Content Directing Mentorships to eight recipients

ADG CPCWednesday, 15 March 2017

Eight recipients of the first Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program were announced at an event last night at FINCH attended by members of the screen and advertising industries... Read more


Constraining and unleashing creativity - our picks from around the web

Around the webWednesday, 15 March 2017

We took to the web to digest the most interesting recent stories on creativity, whether it’s pressure thanks to either politics, time or bad behaviour, or defying convention as Warhol did. Here they are in case you missed them. ‘Has the democratisation of distribution revolutionised creativity?’ ... Read more


Youngbloods QLD announces GPY&R’s Angus Whitton as chair

Angus WhittonTuesday, 14 March 2017

Youngbloods QLD is kicking off 2017 with the appointment of GPY&R’s Angus Whitton as this year’s chairman. Assisting him as co-chair is last year’s PR manager, Nina Clarke of Ray White Commercial. Says Whitton: “I’m very excited to begin working with the committee this year. We have a few fresh faces... Read more


From implementer to leader - the art of account management

Bryce CoombeTuesday, 14 March 2017

There’s a big difference between being an implementer of advertising strategies to someone who leads the marketing communications process. A whole step change is required in terms of not just skills and experience, but all over mindset and attitude... Read more


The magic of ‘bottle episodes’ and how they can inspire brands with zero

Bottle EpisodesTuesday, 14 March 2017

Nick Geoghegan, strategy consultant at eatbigfish, argues that brands can learn from budget 'bottle episodes' to turn constraint into creativity. Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd). The subject was '17 People', a seminal episode in the story arc of The West Wing... Read more


News Corp Australia opens entries for the Cannes Young Lions competition

Cannes Young LionsMonday, 13 March 2017

News Corp Australia, the official Australian representative of the Cannes Lions International Festival of Creativity, has today announced that entries for the 2017 Cannes Young Lions competition are now open. Now in its ninth year, the competition searches for the best young talent... Read more



The work behind the work part two: an insight into the industry’s top campaigns

GrahamThursday, 9 March 2017

From a new evolution of the human body to provoking thoughts around gender equality, there’s something the country’s most impressive recent campaigns have in common: they’ve genuinely connected with people and even changed behaviour in some instances... Read more



The work behind the work part one: an insight into the industry’s top campaigns

MLAThursday, 9 March 2017

From celebrating Australia’s diversity to championing family time, these top campaigns all share the common thread of empowerment and encouragement. We’ll be exploring the below three at our upcoming AMG ‘The Work Behind the Work’ event in Sydney. Here’s a preview on what made them so successful... Read more



Eff Test Quiz - How effective are your campaigns?

How effective are you campaignsThursday, 9 March 2017

Do you know how to fully evaluate and hone effective campaigns? Can you rigorously evaluate the impact of that campaign, without falling into some classic traps of misinterpretation? Finally, are you up to speed with the tactics involved in writing up an effectiveness paper - especially with this year’s Effie Awards now open for entries... Read more



110-strong jury to judge 38th AWARD Awards

JuryTuesday, 7 March 2017

The Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 38th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region. A total of 110 creatives will be tasked with selecting the 38th AWARD Award winners, with the first round of judging kicking off on 16 March 2017... Read more



What’s your passion?

John BroomeTuesday, 7 March 2017

Unilever’s John Broome reveals how collecting old books helps him decompress, explore and discover. TCC: What's your passion? JB: Collecting and reading old books. I have over 2,000 cluttering up the house now. TCC: Why? JB: Reading is a peaceful counter weight to the high stress workplace and old books tell a story... Read more



Youngbloods WA appoints The Brand Agency's Sarah Kappeler as President

Sara KappelerTuesday, 7 March 2017

The Brand Agency Account Manager Sarah Kappeler (pictured) has been appointed Youngbloods WA's 2017 President. Kappeler's appointment kicks off 2017 alongside a fresh calendar of events, a new committee and reinvigorated focus on networking and education... Read more



Ideas, purpose and effectiveness in the experience economy

Sophie PriceMonday, 6 March 2017

We quizzed UM chief strategy officer Sophie Price on how evolving ideas, purpose-led brands and balancing short-term effects with long-term fame are crucial for success in media today. TCC: How have ideas evolved in the digital/experience economy?... Read more



Attracting talent and secrets to successful client relationships - our picks from around the web

Around the webMonday, 6 March 2017

We scoured the web for the most interesting recent stories on talent attraction, retention, and agency best practice. Here they are in case you missed them. ‘Attracting young talent to the industry’ and ‘Media companies are like leaky buckets’... Read more



Taking you on a journey of excellence and inspiration

Tony HaleMonday, 6 March 2017

The advertising industry is full of incredible journeys. I’m not talking about the consumer journey that you all work so hard every day to understand, map, intercept and influence, but the stellar career paths that take people to the top of the game in ways you couldn’t imagine... Read more



How to have a big creative idea

The big IdeaThursday, 2 March 2017

Award winning creative director and author Steve Harrison reveals that there's more to coming up with a big idea than speedy brainstorming. The first thing we need to realise is that it is more about time than talent.  So when your boss or your client gives you 24 hours to come up with a big idea, explain that it just can't be done... Read more




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