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AdSchool delivers industry-recognised training for people working in the advertising and marketing communications industry. Conducted by The Communications Council, AdSchool courses cover a broad range of disciplines, from strategic planning and brand strategy to copywriting and art direction. Courses are taught by senior industry practitioners, and are designed for advertising and PR professionals with 0 - 8 years experience. Established in 1991, each training course is developed in close consultation with industry groups, practitioners and academic education leaders. Courses are taught by leading advertising and marketing specialists who share their IP. Classes comprise a mix of lectures, case studies and group work. All classes require active student participation and discussion, as well as a series of practical exercises, group activities and in many cases an end-of-term exam. AdSchool also runs shorter, typically one-to-two day, industry specific training workshops throughout the year.