2017 dates to be announced Members* $2,500 (incl GST) Non-members $4,000 (incl GST) Venue: Harbourview Hotel17 Blue St North Sydney*corporate members only
2017 dates to be announced Members* $2,500 (incl GST) Non-members $4,000 (incl GST) Venue: The Olsen Hotel637 Chapel St South Yarra*corporate members only
This course is designed to familiarise delegates (students) with the processes from client brief to campaign solution. It includes understanding how strategic, creative and media planning are integral to creative advertising.
Format A 3-day intensive residential program. Informative and interactive speaker sessions with renowned industry leaders. Project briefing - delegates work in groups, supported by a course tutor. The Communications Council aims to provide a risk-free environment where people can learn from their mistakes and take responsibility for their own development.
Audience Experience has shown that account managers, planners and media personnel with at least 2-3 years experience are the people for whom this course is most valuable.
Content Delegates learn about every stage in the advertising process from some of the best brains in the industry and have the opportunity to put that information into practice through team projects. There is the opportunity for role reversal: account managers moderate qualitative groups with real respondents; media planners write advertisements to the strategies their teams have produced. Each case study is based on real life communication tasks with genuine data, and the attendance of a senior client from the industry concerned to judge presentations and provide feedback on thinking.
2016 speakers included:
What our delegates had to say...
Jonathan Deves, Senior Planner at Whybin\TBWA, shares his experience of The Communications Council’s first IPA Campaign Planning course. MORE
For more information contact The Communications CouncilP: 02 8297 3842 E: firstname.lastname@example.org